What is B&B's cooperative business model?

"internet plus B&B" marketing strategy operated by B&B.

B&B operators can use pictures, texts and videos through websites, WeChat and Weibo. , show the situation of each room in the hotel, such as quotation, special dishes and other catering conditions, hotel location, surrounding environment, etc., so that potential customers can obtain most of the information they need by themselves.

In addition, you can communicate with customers through online forums, emails and other offline ways and online ways (mainly for foreign tourists) such as Tencent QQ, WeChat group and Skype.

Thoughts on business model

I started to develop my membership while making domestic products in my humble abode in the mountains. If it is only made in China and there are no foreign products, customers will not be very impulsive. Making holiday products is a kind of "dream sales", which should be just right, so the cooperation of business models is very important and the pace should be consistent.

Domestic projects are carried out through the mode of "lease+cooperation", with direct investment and cooperative development with ancient towns and characteristic towns. In order to promote the project quickly in China, it is necessary to carry out strategic cooperation and layout with other large units. Overseas projects are all through direct purchase mode. For example, Otaru in Hokkaido is our first flagship store overseas, and there will be more in the future.

In fact, most guests don't care about the facilities and functions of your room. Choosing to experience in B&B instead of staying in a five-star hotel, the guests themselves are psychologically prepared. But the basic services should be good enough, such as sleeping bed, toilet, 24-hour hot water, comfortable temperature and so on. The most important thing is service, but this service is not the service of commercial hotels.

We should turn high-quality, high-net-worth customers into our members and have a holiday in our system. At present, my humble abode in the mountains has joined the global alliance of small luxury hotels. When it is big enough, we can communicate with some high-quality enterprises, which will give our members more space.