Traditional Culture Encyclopedia - Hotel franchise - What is the experience of "Home Inn" travel?

What is the experience of "Home Inn" travel?

You can't go out anywhere to see your mood. Wandering can be understood as a kind of leisure and entertainment, which sounds attractive, but it also has the risk of stepping on thunder. The reception area should actively improve the environment, transportation, sanitation, meals, accommodation and other conditions, and the product development should focus on tourists and focus on pertinence. Don't do raiders, don't get together in popular cities, wake up naturally every day, go out slowly, eat and stroll, and simply stay in hotels when you are tired ... Recently, on social platforms and video websites where young people gather, this phenomenon is called "bad tourism", which is particularly popular this year. Professionals say that avoiding noise and pursuing clean travel choices have a long history, especially at special time nodes such as the Golden Week, which is related to the restrictions on tourists' carrying capacity during peak hours advocated by the national tourism management department and the implementation of diversion scheduling. It is also affected by factors such as standardized scenic spots, resorts and real tourism products that cannot fully adapt to the leisure and holiday consumption market. Lie in the hotel for a few days and go out to see the mood. In early August, Wang Lan ushered in a seven-day trip to a fourth-tier city in southwest China. It takes three hours to fly from Beijing. The hotel is booked in advance, 250 yuan per night, please. For five days, Wang Lan walked around the streets near the hotel, eating the fruit just picked from the tree. What satisfied her most was that one day she went to climb the mountain, and there were only a few people on the road. Besides, sunshine, green trees, streams and birds sing with her. After nearly a year of "two points and one line" life, she was finally able to embrace nature. Since this year, many netizens have shared similar travel experiences. Some go to unpopular cities, some deliberately do not plan, where to go, and some simply find a comfortable and affordable hotel to lie down for a few days, and can't go out to see the mood. According to the report released by Lvmama Travel Network and Qichuang Tourism Group, among the top 50 scenic spots in China in 2022, the number of people punching in scenic spots in third-and fourth-tier cities increased by 23% compared with 202 1 in previous years. "Tourism is a life experience in different places." Ma, president of Beijing Qinglan Cultural Tourism Planning Institute, said that hotel-style tourism is not tourism in essence, but can be understood as a way of leisure and entertainment. Wu Dianting, a professor of geography at Beijing Normal University, has made an in-depth study on the phenomenon of "going against the trend", which can be regarded as a rebellion against the phenomenon of crowded tourists and high prices. It may be a helpless choice for young people with high work pressure, fast pace of life and little spare money in their pockets. Another point of view is that many middle-aged people also prefer to avoid noisy travel. This kind of tourism mode is relatively popular recently, or it is caused by factors such as network "planting grass" culture, hot events and publicity of non-hot tourist cities. Careless choice has the risk of stepping on mines. "I am eager to get rid of my old life and rest quietly, so I chose a clean and remote place." Wang Lan said that if there is a high demand for tourism products and services, we should choose carefully. Qing Qing feels the same way about this. On National Day this year, she and her friends traveled to a third-tier coastal city. "The destination and B&B are recommended by friends. Just look at the online evaluation. " Qing Qing said. Picking up shells, eating seafood and watching the sunset, the flow of people is not big, and Qingqing is very relaxed. However, she bluntly said that there is a big gap between a one-night homestay in 600 yuan and an online map, and the special food is just so-so. "I haven't been out for a long time, and I am very satisfied with my favorite friends." Gao, a senior expert in the tourism industry, said that compared with crowded hot spots, it is ideal to choose cold spots that are not crowded and cheap, which is also conducive to the balanced development of tourism and enhance the tourist experience. "But tourists must also consider why the tourism industry in these places is neither hot nor cold. It may be that the development level of tourist attractions is low, the appreciation is not enough, the holiday format is primary, the reception conditions are simple, the transportation connection is troublesome, and the service awareness is poor, which may directly affect the tourist experience and even leave a negative impression that tourists will never forget. " Gao Yuli said. "Swing tourism sounds attractive, but the risk of stepping on thunder may be higher." With the National Day travel experience, Qingqing paid more attention to service quality. The reception area should improve conditions to attract tourists. People have been discussing the recession of tourism, and those atypical tourist cities that have been selected have also attracted people's attention. The reporter learned that Hegang in Heilongjiang, Hanzhong in Shaanxi, Karamay in Xinjiang, Baoting in Hainan, Wenchang in Qinghai, Haidong and other places are generally considered to be popular choices for bad tourism this year. Some people in the industry are concerned about whether hasty tourism can promote urban tourism from warmth to prosperity. "If a large number of tourists can escape the summer and become a development trend, it will be a good thing." Gao said frankly, but this phenomenon will not develop into a big trend in a short time. If it is to become a common phenomenon, it is necessary not only to rely on the first choice of the minority, but also to drive more tourists. More importantly, the selected destinations need to be promoted in all directions. Gao said that tourists choose to travel in a warm and cold place, which is aimed at the non-commercialization, non-crowding, and some simple States at the beginning of opening up. However, there are also requirements for the quality of tourism products and services. As tourist reception places, they should keep a high degree of sobriety. They should not only give full play to their warm, simple, hospitable and family-like advantages, but also actively improve the environment, transportation, hygiene, meals and accommodation. , so as to actively rectify and strive for tourists. In the future, the choice of tourism and leisure modes and destinations will be more diversified.