Planning scheme of Lantern Festival activities

6 Planning scheme of Lantern Festival activities

After the Spring Festival, customers' enthusiasm for consumption decreased. Lantern Festival is the first festival after the Spring Festival, so do you know how to write the planning scheme of Lantern Festival? Next, I will bring you a Lantern Festival plan. I hope you will like it.

Planning Scheme for Lantern Festival (Chapter 1) In order to create a good cultural atmosphere for Lantern Festival, enrich the spiritual and cultural life of residents in the jurisdiction, and make cultural and entertainment activities colorful and prosperous, at the same time, in order to better carry forward traditional culture and let residents celebrate the festival in a happy, civilized, harmonious and festive atmosphere, X plans to carry out "Our Lantern Festival" activities, which are formulated as follows:

I. Theme of the event

Our festival, Lantern Festival.

Second, the activity time

X month x day afternoon.

Third, the venue.

X office

Four. participant

There are more than 40 volunteers and 10 empty nesters in this area.

Verb (abbreviation of verb) activity content

(1) All employees * * * cooperate to make the exclusive Lantern Festival.

All staff * * * make dumplings together, and you can freely choose chocolate sauce, blueberry sauce, etc. after the dumplings are wrapped. Draw and write on the Lantern Festival, making it a unique and exclusive Lantern Festival for everyone.

(2) All * * * personnel make the surface lamp together.

Surface lamp, also called surface lamp, is a kind of lamp made of flour, which is popular in northern China. According to the folklore of the Han nationality, Lantern Festival is an auspicious lantern, which can drive away evil spirits and diseases. Chengdong Sub-district Office plans to take advantage of the Lantern Festival to let all the staff work together to make face lamps symbolizing China's traditional culture and good luck.

(3) * * hang a prayer lamp, and * * * stick a riddle on the lantern.

On the day of the activity, the office plans to let participants hang 40 prayer lights with riddles written on them, and freely choose the prayer lights to answer riddles in the lantern contest.

Materials needed for intransitive verb activities

40 lanterns, 2 ribbons, 10 kg of Yuanxiao noodles, chocolate sauce, blueberry sauce and other raw materials, 10 kg of flour, 1 knife, 1 induction cooker, 1 pot, 1 cotton ball,

Planning Scheme of Lantern Festival (II) In order to make employees have a warm and pleasant Lantern Festival, the trade union of our real estate hotel decided to organize a cultural activity of "Lantern Festival in solve riddles on the lanterns", and the activity scheme is as follows:

I. Theme of the event

"Lantern Festival, solve riddles on the lanterns"

Second, the activity time

At 7: 00 p.m. on the day of X, 20__ _.

Third, the venue.

Hotel restaurant

Fourth, activity preparation

1. Pre-work: The trade union is responsible for collecting and sorting out all kinds of riddles and props, making backgrounds, publicizing posters, buying prizes, fruits, dried fruits, drinks, etc.

2. Venue layout: On the morning of February X, the trade union took the lead, with the assistance of the Administration Department and the Ministry of Mobile Energy, to prepare the venue by hanging riddles (specifically, hanging riddles around the restaurant by pulling wires).

3. During the activity: the hotel administration department is responsible for debugging audio equipment, playing festival music and rendering the atmosphere; The trade union is responsible for loading melon seeds, peanuts, fruits and drinks; The Youth League Committee of the hotel helps to maintain order during the activity.

4. Each branch will arrange special personnel to assist the trade union in organizing the pre-publicity of the quiz activities, including personnel notice and prize distribution during the activities.

5. End of the activity: The chairmen of each branch will arrange personnel to help clean the site and arrange the returned items and props.

Verb (abbreviation for verb) active link setting

The first link: "You draw, I'll guess". Each table recommends two players to participate in this competition (1 responsible for strokes, 1 responsible for guessing).

Rules of the game: The player in charge of strokes can send information to the word guesser through words and body movements, but he must not say any word in the word, and he must not be homophonic or homophonic, otherwise it will be regarded as a foul and the question will be invalid. If you can't guess, you can shout "Guo"! Then switch to the next question, and guess the most words in a limited time as the final winner. Teams with the same score can play one more game.

The moderator is responsible for introducing the rules, controlling the process, rendering the atmosphere and prompting the staff to award prizes.

The second link: "Solve the riddle on the lantern". Attended by all personnel on site.

Rules of the game:

65438+ Those who guess wrong will not receive prizes, and the puzzle will continue to be used. The inspector is responsible for uncovering the mystery, and it is forbidden for guessing players to tear it up or take it off privately. )

2. Guess a riddle and change the prize.

3. There are 400 riddles, including:

0065438 +0- 100 riddle to 1 exchange desk to check the answer; Riddle No.65438 +00 1-200 Go to Exchange Station No.2 to check the answer; Riddle 20 1-300, check the answer at exchange desk 3; Riddle 30 1-400 go to exchange table 4 to find the answer.

4. Award setting:

* * * Set 400 prizes, guess a riddle correctly and exchange it for a prize. After the exchange of prizes, the activity is over.

The staff of 1-4 podium (spot) shall be appointed by each sub-bureau, and each podium (spot) shall have 3 staff members, including 1 for checking answers, 1 for checking riddles and 1 for registering prizes.

Lucky draw: everyone at the scene participates.

Rules of the game: each contestant will get the 1 number plate under the guidance of the staff. In the first stage, the host (or invited hotel leaders) will be responsible for the on-site lottery, and the number drawn will be given as a small gift.

Award setting: 10 Prize.

Matters needing attention in intransitive verb activities

1, the staff present in the "guessing the shot" session shall not prompt, otherwise the score of the table where the fouler is located will be deducted from 1.

2. The "lottery link" is only inserted in the first link to adjust the atmosphere.

3. The guessing should be orderly, and the prizes should be lined up in order. Don't talk loudly, and don't use your mobile phone or other electronic devices to search for answers. Once found, it will be treated as invalid and no prizes will be issued.

4. After guessing the answer, employees only need to remember the riddle number and report the riddle number and answer to the staff at the designated exchange office. If the answer is correct, the patrol will write down the corresponding riddle, if the answer is wrong, the riddle will be kept and used continuously. It is forbidden to take down the riddle without permission.

Seven, activity props

1, colored paper and iron wire for riddles.

2. Stage background and posters.

3. Fruits, melon seeds, peanuts and drinks.

4. Lottery box and lottery number.

5. Projectors and laptops.

6, speaker equipment.

7.4 10 small gift.

Eight. Activity cost budget

1, guess colored paper: 75 yuan;

2. Background production and poster promotion: 400 yuan;

3. Fruits, melon seeds, peanuts and drinks: 1500 yuan;

4.4 10 gift (including the prize of lucky draw 10) 20 yuan /4 10 gift =8200 yuan.

Total cost: about 654.38 million yuan.

Lantern Festival Planning Scheme (Chapter III) I. Purpose of the event

By holding a series of promotional activities during the Lantern Festival, the restaurant's popularity in the local area will be further improved, so that customers can feel the influence and popularity of the restaurant in the local area, attract customers and expand consumer groups, thereby well increasing our store's operating income and expanding brand influence. Do word-of-mouth marketing in the local area.

Second, the content of the activity

According to the festival characteristics during the Lantern Festival, choose the promotion method that suits you.

Third, interior decoration and atmosphere.

1, the restaurant storefront posted some pictures related to Yuanxiao and posters of promotional contents in the store, mainly in red, highlighting the festive atmosphere of the festival.

2. The restaurant will arrange a gift booth on weekends to promote the guests who eat.

3. From the beginning of February, relevant publicity materials will be played in the store for a certain period of time at noon and evening every day.

Fourth, advertising.

1, leaflets.

2. Newspaper advertisements.

3. Poster making.

Description: Franchisees with advertising needs can contact the planning department in advance, make a good publicity effect map and do a good job of advertising preheating in advance.

Verb (abbreviation for verb) sales promotion department

1, leaflet distribution is completed by relevant departments;

2. Individual and regular customers are specifically responsible for the booking of each store;

3. The store manager is solely responsible for promotion and reservation.

Specific promotion activities of intransitive verbs

"large-scale group meal promotion activities"

Activity content: During the activity, customers who come to our store for dinner can enjoy different discounts according to the corresponding number of people (except the fifteenth day of the first month).

2 -4 people can enjoy a 10% discount.

5 -8 people can enjoy 8.8% discount.

9 people-12 people can enjoy a 7.8% discount.

Lantern Festival is also the day when China people are most willing to spend money. Obviously, how to develop the Lantern Festival market is promising. So how should the catering industry seize the business opportunities contained in Yuanxiao consumption? Of course, first of all, we should do a good job in market research, accurately grasp the changing trend of people's consumption during the Lantern Festival, and then formulate targeted promotion strategies. From the new changes in residents' consumption in recent two years, we can see that Yuanxiao consumption has three obvious characteristics:

The catering industry should master the following holiday service management methods:

A. type of housewife. In other words, the hotel distributes complete sets of semi-finished products or clean vegetables to citizens' families, instead of the "busy year" activities of housewives steaming steamed buns, making meatballs and frying peanuts, and the hotel only charges a small amount of processing fees.

B.it's arranged. That is, the hotel reserves the New Year's Eve dinner or holiday family dinner for the public to eat in the hotel. Restaurants and hotels should, based on the principles of thrift, high quality, low price, facing the public and serving the public, introduce various recipes such as "respecting the elderly", "loving banquet", "caring banquet" and "family reunion" to attract working-class people to their side and expand the target market.

C. type of series. In order to meet the consumption demand of modern people, restaurants and hotels should offer family-oriented New Year's Eve dinners, "rent chefs", open guest rooms, karaoke rooms, bathrooms and other leisure facilities and places to residents, and attract residents to entertain themselves in hotels for the Lantern Festival.

At the same time, the operators of the catering industry should also make a fuss about cultural taste. Food culture should be used to build a platform for people who have worked hard for a year to have a relaxed, pleasant and interesting meal. Restaurants, restaurants and teahouses can provide activities such as calligraphy and painting photography exhibition, reading, playing and singing, appreciation of famous songs, folk customs, acrobatics, magic performances, and famous chefs teaching customers "special dishes", so that customers can eat, drink, enjoy, browse and listen in one, eat smartly, have fun and enjoy spiritually at the same time.

Marketing activities should work hard in the following aspects:

One is cheaper than ten loves. At the end of the year, merchants should carry out discount promotion, buy big items and send small items, "make profits every day, offer discounts every day" and other promotional activities in the purpose of sincerely giving back to consumers.

Layout and decoration of the Lantern Festival in the hotel;

1. Put a golden couple at the main entrance until the Lantern Festival. The hotel will provide photo service (guests will pay for their own photos).

2. The plants around the hotel are hung all over the sky, a large pot of kumquat is set up on both sides of the main entrance of the hotel, and red lanterns are hung on the ceiling. Colorful flags are pulled obliquely on the outer lawn.

There is a banner "Happy Spring Festival from _ _ Hotel" hanging at the door.

4. Basalt couplets on both sides of the gate are "Golden Cup Drinks Kunda" and "Jade Rabbit pays New Year greetings during the Spring Festival", which are horizontally approved as "Congratulations on the New Year".

5. Paper-cut patterns of the zodiac in the Year of the Ox are posted on the glass doors on both sides of the hotel lobby.

6. Two staff members (the couple selected by the personnel department) are arranged at the main entrance of the hotel, wearing calf clothes and hoods, and are responsible for distributing balloons (one) and fruit candy (two) to children under 10 who come to the hotel for dinner.

7. There are colorful flags on the balcony railings on the third and fourth floors.

The planning scheme of Lantern Festival activities (Part IV) stimulates children's interest in making Lantern Festival activities, experiences the joy of celebrating festivals together and sharing the fruits of labor, and guides children to learn how to make Lantern Festival with skills such as group, kneading and rolling. In the process of making and cooking Yuanxiao, I feel the common sense of life and science, such as rolling and ups and downs.

First, the activity preparation

1. Materials needed for making Yuanxiao: glutinous rice flour, various fillings, water, electric stove, pot, etc.

2. Teachers and children collect information about the folk customs of Lantern Festival in advance.

3. Music "Happy" and so on.

4. Arrange the venue.

Second, the activity process

Opening remarks (music with cheerful music as the background)

(Teachers and children stand in front) Dear children: Hello! Today, our class 3 classroom is full of joy and excitement, because we are about to usher in our Lantern Festival. Children, are you happy? In order to welcome our Lantern Festival, let's give them a show together, shall we?

The children gave a wonderful performance. Would you please give them a round of applause? Please sit down, children. The teacher knows that you are not only good students, but also thinking children. The teacher will test you. Which child knows when the Lantern Festival is? What are the customs of Lantern Festival? How clever these children are! Teacher's supplementary materials: the origin of Yuanxiao

Look, children, Miss Gao brought you some presents today. (The teacher shows several kinds of Yuanxiao) Q: What is this? Do you know what material it is made of? Glutinous rice flour, various fillings, water, electric stove, pot, etc. Children, the Lantern Festival is so beautiful. We prepared these materials before class. Do you want to use these materials to make Yuanxiao?

Let's not worry about it yet. Who knows how many parts the Lantern Festival is divided into? What's the shape of Yuanxiao? How do we make Yuanxiao round? Pinch it round, roll it up, wrap it up and put it in your hand. Children are so smart, let's start making Yuanxiao now.

Children, we have materials for making Yuanxiao here. Let's put the prepared Yuanxiao on the small plate in front of us. I'll make your own Lantern Festival for you later. Whoever cooks more will eat more.

When the children started to make trouble, the teacher gave appropriate guidance and help. (Happy to play background music)

Third, children show their works.

Now, the children have finished. Let's see who can do it quickly and well. Next is our "happy time". Invite children to eat their own Yuanxiao. The teacher counted and made Yuanxiao for the children. Teachers mobilize children who do more to children who do less. )

Fourth, cook Yuanxiao to eat.

The children carefully observed the changes of Yuanxiao before and after cooking. Yuanxiao sinks into the bottom of the pot before cooking and floats after cooking. Children are becoming smarter and more observant. Ok, now let's enjoy the fruits of our labor.

Verb (abbreviation of verb) teacher's summary

Today, the children had a happy time together. We not only know how to eat Lantern Festival, but also know how to make it. Children not only learned knowledge, but also learned to observe. As long as we pay a little attention at ordinary times, there are many wonderful places around us worth seeing. This activity is over. I wish you all a happy Lantern Festival!

Planning scheme of Lantern Festival activities (Chapter V) I. Purpose of the activities

Pay attention to the effective communication between the government, the media and the public, and attract the attention of all walks of life!

Maintain the relationship between old owners and accumulate sales and water storage.

Create _ _ real estate, a feast of exclusive brand culture.

Culture sets the stage, brands sing opera, and "* * *" grows together. Accompany a lifetime "in the end.

Second, the main line of activities

Take advantage of the opportunity to invite popular dramas with good reputation in the market to tour the _ _ real estate, introduce the brand cultural charm of _ _ real estate skillfully with the help of this cultural feast, and finally achieve the purpose of promoting the brand cultural reputation of _ _ real estate and selling the project real estate under the performance of comprehensive artistic means such as scene atmosphere creation and rich and diverse program performances.

This main line will be based on the latest classic stage play of the first tour _ _ station, which will run through the activity; Through the performance of the classic drama at the end of the year, the brand of _ _ real estate is linked with the outside world, and the drama elements are organically interwoven with the projects of _ _ real estate. It makes the scene feel vivid, novel and integrated, and unconsciously presents the relevant information to be conveyed skillfully. At the same time, with the live visual effects, the interactive program performance will present a rich visual feast for the participants. Pay attention to the overall atmosphere of joy, warmth, romance and fashion.

Three. Overview of activities

Activity time: 19: 00-22: 00

Venue: _ _ Gymnasium (to be built)

Activity form: drama

Activity content: project information release+project tasting+fun interaction+lucky draw.

Activity tonality: fashionable, cheerful and gorgeous.

Activity scale: about 800 people (the number of single performances is proposed, and it is suggested to perform separately).

Activist: real estate-related leaders.

Media representatives

Project sales consultant

VIP customers

Representatives of new and old owners

Activity duration: 3 hours

Planning scheme of Lantern Festival (Chapter VI) 1. [Activity Time]: February 1 to June (10th to 15th day of the first month), 20 _ _ _

2. [Activity theme]: I came to the Lantern Festival in the first month.

Three. [Event theme]:

1. The Lantern Festival will be held in the first month and will be broadcast.

During the activity, the supermarket launched glutinous rice balls, jiaozi, fresh food and other ultra-low-priced limited-time snapping up, the price is absolutely low, so act quickly!

Cody, Sanquan and other famous and exquisite Yuanxiao, as well as sugar-free Yuanxiao, gift Yuanxiao, fruity Yuanxiao, handmade glutinous rice balls and Yuanxiao, gather in the new century. The newly-launched glutinous rice balls machine makes glutinous rice balls with various flavors for customers on the spot.

Remarks: at least two hours a day (please arrange the activity time yourself, and it is recommended to arrange it at the peak of passenger flow to promote performance improvement. All departments will hold corresponding limited-time snap-up activities for big brands according to the situation, and strive to snap up at a price lower than the county average to improve the snap-up performance. The purchasing department will negotiate in advance).

2. Dice wins Lantern Festival __X

During the first month 10 to 15, customers who have shopped all over 58 yuan in the supermarket and all over 88 yuan in the clothing department store can take part in the "dice win Yuanxiao" activity in the lobby on the second floor with the shopping receipt, with a maximum of five tickets per ticket.

Prize setting:

1: 00 to 5: 00: a bag of melon seeds 6: 00: Yuanxiao 1 bag.

3. riddle guessing, __X riddle culture exhibition

From January 10 to 15, customers who have shopped all over 28 yuan in supermarkets and all over 58 yuan in clothing department stores can participate in the "solve riddles on the lanterns with a shopping receipt". Anyone who can guess the riddle can get a beautiful gift from the reception desk on the first floor.

Prize setting: 1 yuan or so.

Remarks: ① This activity must be attended with a shopping receipt.

② The guess answer number of spotlight must be consistent with the riddle number, and the answer should be written on the back of the shopping receipt.

(3) After the answer is accurately checked by the service desk, the answer can be obtained and posted on the answer before receiving the prize.

Fourth, [advertising]:

1. TV station advertisement, flying word advertisement, meteorological bureau advertisement

Television media

Broadcast time: February 1 to 6.

2.DM single page

Activity content

Dafang 16 opens 1 page.

Riddles: riddles are hung on the first and second floors.

In place on the ninth day

Hanging a popular lantern festival in the new century

New year's goods street with flags on the Lantern Festival.

Double-sided (in place on the eighth day)

5 Kanban outside the door: East Gate, Round Gate and South Gate Kanban.

(in place on the ninth day)

Broadcast: broadcast throughout the service desk.

6. supermarket cashier/service desk activity bulletin board: small billboard (in place on the ninth day)

7. Door stickers: all doors on the first floor

(Day 8 in place)

8. Banner: stairs on the first floor of cosmetics building

Double-sided KT board (in place on the eighth day)

Fireworks: Fireworks are set off outside the first floor.

On the fifteenth night of the first month