How to sell membership cards

As the saying goes, you can't eat hot tofu if you are impatient. Although the words are rough, the truth is still there.

Many inexperienced salesmen, in order to get themselves into the role as soon as possible, will ask customers for membership cards after a short conversation with them, and they can give discounts. As we all know, customers are disgusted with the promotion of this membership card. They would rather ask for their own business cards than accept forced introductions from salesmen.

Of course, we can't wait for customers passively, so we might as well change our thinking and give our customers some determination to buy. In this process, salesmen need to stabilize their interests and chat with customers, such as gossip and emotional fatigue.

After a period of communication, customers will have some psychological changes, and they will psychologically think that they have accepted the hospitality of employees. At this time, they will be asked to apply for membership cards, and the chances of success will be higher.

Second, let customers know about membership cards.

Before the transaction is concluded, the salesman's obligation is to let the customer fully understand the membership card. If customers often spend money, they should know something about membership cards. At this time, they can simply introduce the advantages and value of the membership card, so that customers are tempted.

If the customer knows very little, the salesman needs to tell the customer the key contents in the description of the membership card repeatedly, so that they can have an understanding, and it doesn't hurt to get a membership card.

Third, matters needing attention in promoting membership cards

1, say "price" first.

When promoting membership cards, the first thing to talk about is "price". Many salesmen are afraid to talk about money with customers for fear of hurting their feelings.

In fact, this kind of worry is completely unnecessary. If the salesperson doesn't quote at the end of the transaction, our customers will easily turn against each other because of the "price". Such things are not uncommon. Unfortunately, the salesman is conscientious, but he can't talk about money well.

2. Don't give up halfway.

I believe all salespeople have had unpleasant experiences. When selling membership cards to customers, their first reaction is "no" or "I don't need it".

For these rejections, as a salesperson, you should face them calmly, but don't care. Instead, you need to further understand the customer's resistance points and doubts, and remove the customer's resistance points by giving customers more detailed product information.

Extended data:

Salesman (commonly known as salesman in English, now called salesperson) is a professional who sells goods. Like soldiers on the battlefield, front-line personnel have the function of selling products and services quickly. It is said that salesmen can be professionals, such as fund managers, insurance brokers, real estate brokers, cosmetic beauty consultants, etc.

Modern sales promotion is not only a complex engineering technology, but also a superb art. From the beginning of looking for customers to reaching a deal and getting an order, salesmen not only have to make careful plans and arrangements, but also have a heavy psychological confrontation with customers.

References:

Salesman? Baidu baike