Why is everyone rushing to do community marketing in Changsha now?

It's almost halfway through 2020. What are the new ways of playing community marketing in Changsha?

In fact, community marketing is mainly based on the integration of economies of scale and scope. First of all, we will spread our business widely through economies of scope and find a niche market through data feedback. Then, through economies of scale, we will continue to expand and operate consumer groups and so-called community marketing in this niche market, and finally make a profit. This is a basic principle of community marketing.

Finding the seed users of the community is the first step of community marketing. This foundation is laid, and the fission and operation behind it will get twice the result with half the effort. So how do you find the seed users of the community? There are three ways:

Profit-making consumers profit-making sales channels profit-making advertising media profit-making consumers directly attract consumers through various promotional activities; The profitable sales channel is to find consumers through a wide range of middlemen; For-profit advertising media expand their popularity and attract consumers by placing advertisements.

In the operation of the community, the most important thing is to make friends with users, such as Luo Pang, who is in Luo Ji's mind. At that time, the content of the official WeChat account was to send a 60-second voice of Luo Zhenyu himself every day. It is worth noting that this voice is pushed at 6: 30 every morning and has been continuous since the beginning.

In the process of operation, we constantly communicate with users to understand their needs and psychology, and on this basis, we set up various mechanisms to enhance user stickiness and continuously expand the number of users.

If users' trust in the community and the values shared by users and enterprises can be established, then the operation of this community will be excellent, and the next step of community marketing will be easy to achieve.

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