637 million people traveled during the National Day holiday: Where did they go?

The relevant person in charge of china tourism academy interprets the data of the National Day and Mid-Autumn Festival tourism market in 2020;

Q: Yesterday, the Ministry of Culture and Tourism released the tourism market data of the National Day and Mid-Autumn Festival for eight days. The national * * * received 637 million domestic tourists, a year-on-year recovery of 79.0% in terms of comparable caliber; Domestic tourism revenue was 466.56 billion yuan, a year-on-year increase of 69.9% based on comparable caliber. How to evaluate this set of data?

● A: Whether compared with last year's National Day holiday in terms of tourist reception and tourism income, or from the recovery degree of Labor Day and Dragon Boat Festival holiday, we can draw a conclusion from official data: relying on domestic supermarkets, China's tourism economy has entered a new stage of comprehensive recovery of production and operation under the normal situation of epidemic prevention and control, tourism consumption confidence has been fully restored, and tourism development potential has been fully released. Compared with the Dragon Boat Festival holiday, the recovery progress has increased by 28 and 39 percentage points respectively. Per capita tourism consumption has also increased substantially every time, and the fundamentals of a stable and positive tourism economy have been further consolidated. The annual tourism development expectation is expected to change from cautious optimism to relative optimism.

During the eight-day holiday, the overall satisfaction of tourists was 85.7 1 minute, and the satisfaction of scenic spots was 86 points, which was further improved compared with the 85 points of Dragon Boat Festival, indicating that tourists highly recognized the quality of tourism services.

● Q: At the end of the holiday, local tourism departments will release tourism reception, tourism income data and work summary. Does China Tourism College know anything about this?

● A: According to the current cultural and tourism survey and statistics system and work requirements, the data center of the Ministry of Culture and Tourism is responsible for the data production of domestic tourism reception and tourism income during holidays at the national level, and the tourism administrative departments of the people's governments at the provincial, municipal and county levels are responsible for the statistics of the local holiday tourism market. According to the principle of "who produces, who is responsible", it is not appropriate to simply sort the tourism reception data released by various places. Based on its own intellectual property rights and related patents, the Key Laboratory of the Ministry of Tourism, Economy and Culture has made special statistics on the number of holiday tourists in various places.

The province with the largest tourist reception scale during the National Day and Mid-Autumn Festival holidays is: 1. Guangdong, 2 Sichuan, 3. Hunan, 4. Shandong, 5. Henan, 6. Guangxi, 7. Jiangsu, 8. Hebei, 9. Anhui and 10. Hubei. Among the top ten tourist receiving provinces, the eastern coastal areas only occupy 3 seats, and Beijing, Shanghai, Tianjin and other municipalities directly under the central government rank above 20. The tourist reception ranking of Inner Mongolia, Gansu, Jilin, Heilongjiang, Xinjiang and other open areas has moved forward significantly compared with previous holidays.

Compared with Labor Day and Dragon Boat Festival holidays, the tourism markets in Harbin, Xi, Wuhan, Lanzhou, Xining, Changsha, Haikou, Shenyang, Chongqing and Dalian have a strong recovery momentum.

● Q: The integrated development of culture and tourism, as well as night travel, are topics of general concern to the industry and society. What new changes can you see through this holiday?

A: According to the survey data of china tourism academy (Data Center of the Ministry of Culture and Tourism), 85.0% of tourists participated in various cultural and leisure activities during the long holiday, among which the proportion of tourists visiting historical and cultural blocks, museums and art galleries were 465,438+0.8%, 40.5% and 27.65,438+0% respectively. Visitors who visit cultural and sports venues for less than four hours still account for the majority, reaching 66.5%.

With the joint efforts of culture and tourism system, cultural activities are more abundant, cultural relics exhibitions are constantly innovating, and cultural and cultural venues are increasingly becoming new spaces that tourists are willing to visit. More than 20 fine exhibitions, such as "Standing in the East", have been continuously launched by the National Museum, and the "Time and Space Roaming Exhibition of Cultural Relics" organized by Dunhuang Research Institute and Capital Museum1kloc-0/national first-class museums, using digital technology to "awaken" cultural relics.

Performing arts groups at all levels have presented a variety of plays for the audience and tourists. Artists walk into stations, airports, docks and scenic spots and "flash" to sing about the motherland, injecting deep feelings of home and country into the journey and enhancing the cultural self-confidence of the people. As a new "network celebrity", the Jasmine Hall in Jinjishan Park in Fuzhou attracted 250,000 people to read books and see the scenery halfway up the mountain during the holiday.

Cultural heritage is sought after by tourists, and most tourists are willing to participate in the cultural activities of the destination and share the beautiful life of the destination. Guizhou Danzhai brought batik and other intangible items into the scenic spot, attracting tourists to linger, and driving the occupancy rate of hotels and inns in the town to reach full capacity for several days.

Mass cultural performances in major scenic spots, theme parks and public places, especially tourism performing arts projects with art as the leading factor and science and technology as the support, are deeply loved by tourists. Immersive night performances such as the Yellow Crane Tower Night Show in Wuhan, Dream Pursuit in Datang Furong Garden in Andang, Night Painting in Tanghe River in Wenzhou, Night Tour in Wuxi Canal and Legend of Song in Henan Jianye are widely sought after by tourists, and they are often staged many times, but it is hard to get a ticket. The "Wonderful Tour of Museums" launched in Shanghai, Nanjing, Fuzhou and other places have enriched the cultural life of citizens at night and extended the experience time and space of tourists. The average ticket price of Beijing Yanqing World Garden Strawberry Music Festival is 300-400 yuan, which attracts young people from afar every day and finds a new consumption scene for the industrialized operation of popular culture and the realization of private domain traffic.

● Q: From the data point of view, what new progress has been made in epidemic prevention and control, tourism safety and civilized tourism?

A: Since the outbreak, with the unified requirements of the central authorities and the joint efforts of all walks of life, "booking, restricting, staggering and orderly" has become a normal state, and "no booking, no traveling" and "CD action" have also become new habits of tourists' leisure consumption. Digital technology plays an active role in tourism reservation, tourism arrangement, tourism diversion and consumer guide.

During the holiday period, real-name booking increased by more than 3.5 times compared with the same period of last year. Except for some free scenic spots, more than 94% of the 5A-level scenic spots implement time-sharing reservation system. According to the survey of china tourism academy (Data Center of Ministry of Culture and Tourism), during the long holiday, 82.8% of tourists have different degrees of experience in booking, and only 2.5% of tourists have negative comments on the booking experience.

● Q: As a national research institution and data center, how does China Research Institute view the annual tourism economic situation? Any suggestions for local and industry?

● A: Based on the macroeconomic and epidemic prevention and control situation, as well as the performance of the tourism market during the National Day and Mid-Autumn Festival holidays, we are optimistic about the recovery of the tourism market and industrial revitalization in the fourth quarter. It is expected that the "U-shaped" recovery and revitalization of the tourism economy will be a high probability event. The inbound and outbound tourism market depends on international epidemic situation, visa restrictions, aviation opening and other conditions. It is expected that the consolidation will continue at the bottom in the fourth quarter, and some countries and regions will gradually resume international routes and lift the travel ban on China. According to the situation of epidemic prevention and control in various countries, it is expected that the inbound and outbound tourism market will gradually recover this winter and next spring.

It is hoped that the cultural and tourism departments at all levels will re-mobilize and re-deploy the work at the end of the year according to the holiday tourism market data, the tourism economic analysis in the first three quarters and the situation judgment in the whole year. Strengthen the return of outbound tourism demand, guide the innovation direction of industry products and formats, and plan inbound tourism in advance. Before the market picks up, products and services can't keep up.

At present, it is necessary to further expand the quality supply of winter tourism products and consolidate the fundamentals of a stable and positive tourism economy throughout the year. Pay attention to the changes in demand for winter ice and snow, shelter from the cold, rural tourism and sports tourism. Guide areas rich in ice and snow resources to develop new winter tourism projects and products according to local characteristics, combined with homestays, sports, vacations, hot springs and research. And strengthen the promotion of ice and snow tourism in the southern region where ice and snow resources are scarce.