Traditional Culture Encyclopedia - Hotel franchise - Brief introduction of interface design
Brief introduction of interface design
UI is short for User Interface. UI design refers to the overall design of human-computer interaction, operation logic and beautiful interface of software. Good UI design not only makes the software personalized and tasteful, but also makes the operation of the software comfortable, simple and free, fully reflecting the positioning and characteristics of the software.
Through the classification of different requirements of interface design and the influence of interface design elements on user behavior, this paper studies the importance of users in interface design. Interaction has become the goal of network interface design. In order to make the design meet the usability requirements, it is necessary to fully understand the user characteristics and diversified requirements. This requires finding the right way to record and realize diversified user requirements.
the interface is the medium of interaction between people and objects, in other words, the interface is the new face given to objects by designers. 1. Simplicity The simplicity of the interface is to make users easy to use and understand, and to reduce the possibility of users making wrong choices. 2. The user language interface should use the language that can reflect the user himself, not the language of the game designer. 3. Minimize the memory burden. The human brain is not a computer. When designing the interface, we must consider the limitations of the human brain in processing information. Human short-term memory is extremely unstable and limited, with a forgetting rate of 25% within 24 hours. Therefore, it is easier for users to browse information than to remember it. 4. Consistency is the characteristic of every excellent interface. The structure of the interface must be clear and consistent, and the style must be consistent with the game content. 5. It is clear that it is easy to understand and use in visual effect. 6. Familiarity of users Users can use the interface through the knowledge they have mastered, but it should not exceed common sense. 7. From the user's point of view, think what the user thinks and do what the user does. Users always understand and use it in their own way.
By comparing things in two different worlds (real and virtual), we can complete a better design. Such as: books compare bamboo slips. 8. Arranging an orderly interface can make users use it easily. 9. Security Users can make choices freely, and all choices are reversible. When the user makes a dangerous choice, there is a prompt of information intervention in the system. 1. Flexibility is simply to make users use it conveniently, but it is different from the above. That is, interaction is multiple, not limited to a single tool (including mouse, keyboard or handle). 11. Humanization, high efficiency and user satisfaction are the embodiment of humanization. There should be expert and junior player systems, that is, users can customize the interface according to their own habits and
can save the settings.
Design software:
Software User Interface refers to the appearance, components, programs, etc. used by software to communicate with users. If you surf the Internet often, you will see that many software designs are simple and look very comfortable. Some software is very creative, which can bring unexpected surprises and visual impact; And quite a few software pages are full of weird fonts, fancy colors and pictures, which gives people the feeling of poor webpage production. The design of software interface should not only be creative in appearance to attract attention, but also combine the relevant principles of graphics and layout design, thus making software design a unique art. Generally speaking, the design of enterprise software user interface should follow the following basic principles:
1. User-oriented principle
When designing a web page, we must first make clear who the user is, and consider the design of software from the user's point of view and position. To do this, we must communicate with users and understand their needs, goals, expectations and preferences. Designers of web pages should be aware that users are very different and their abilities are different. For example, some users may be visually deficient (such as color blindness) and can't distinguish many colors clearly; Some users also have hearing difficulties and are slow to respond to the voice prompts of the software; Moreover, quite a few users' computer experience is very elementary, and they will feel very laborious for more complicated operations. In addition, the configuration of computer machines used by users is also very different, including graphics card, sound card, memory, network speed, operating system and browser. If designers ignore these differences, the designed web pages will be displayed on different machines, which will cause confusion.
2. kiss principle
KISS principle is the abbreviation of Keep It Simple And Stupid, and simplicity and easy operation are the most important principles of web design. After all, the software is built for ordinary netizens to access information and use network services. There is no need to set up too many operations on the web page, and pile up many complicated and fancy pictures. The general requirement of this principle is that the download of web pages should not exceed 1 seconds (the speed of ordinary dial-up users is 56 Kbps); Try to use text links and reduce the use of large pictures and animations; The operation design is as simple as possible, and there are clear operation tips; All the contents and services of the software are explained to users in a conspicuous place.
3. Layout control
Many web designers pay insufficient attention to the layout of web pages, and the layout of web pages is too rigid and even copied from others. If the layout of the web page is messy, just piling a lot of information on the page will interfere with the reader's reading. Generally, the principles to be followed in web design are:
(1)Miller formula. According to the research of psychologist George A.Miller, it is appropriate for people to receive about 7 bits of information at one time. Summarize a formula: the amount of information a person receives at a time is 7 2 bits. This principle is widely used in software construction. Generally, the best choice of columns on a webpage is between 5 and 9. If the content links provided by the software for the browser to choose exceed this range, people will be psychologically agitated and depressed, and people will feel that the information is too dense, and they are tired. For example, the column settings of Aol point com are: Main, MyAol, Mail, People, Search, Shop, Channels and Devices***. Column settings of Msn point com: MSN Home, My MSN, Hotmail, Search, Shopping, Money and People &; Chat*** seven items. However, many domestic softwares set up columns far beyond this range.
(2) grouping processing. As mentioned above, the classification of information cannot exceed 9 columns. But if your content is too much, more than 9, you need to group it. If your web page provides dozens of links to articles, you need to add a blank line or parallel line every seven articles to group them. If your software content column exceeds 9, such as Microsoft's software, * * * has 11 columns, exceeding 9.
4. visual balance
when designing a web page, all kinds of elements (such as graphics, text and blank space) should have visual effects. According to the visual principle, the visual function of graphics is greater than that of a piece of text. Therefore, in order to achieve visual balance, it is necessary to balance a picture with more words when designing a web page. In addition, according to the reading habits of China people, it is from left to right and from top to bottom, so the visual balance should also follow this principle. For example, a lot of your text is left-aligned, so you need to add some pictures or some brighter and more eye-catching colors to the right of the page. In general, each page will be set with a header and a footer. Some Banner advertisements or navigation bars are often placed in the header, while contact information and copyright information are usually placed in the footer. The design of the header and footer should also pay attention to visual balance. At the same time, we must never underestimate the value of blank. If the information displayed on your web page is very dense, it will not only be bad for readers to read, but even arouse their disgust and destroy the image of the software. In web design, add some blanks appropriately, refine your web page, and make it concise.
5. Color matching
color is an important factor that affects web pages. Different colors have different effects on people's feelings, such as: red and orange make people excited and make their hearts beat faster; Yellow reminds people of sunshine and is a happy color; Black color is more solemn. Considering what influence you want to have on visitors, choose the appropriate color for web design (including background color, element color, text color, link color, etc.).
In order to read the information on the software conveniently, you can refer to the layout of the newspaper to design the content of the web page in columns, and even two columns are better than a full page. Another factor that can improve the readability of the text is the selected font. The general font (Arial, Courier New, Garamond, Times New Roman) is the easiest to read, and the special font is better for the title, but it is not suitable for the text. If you use some special fonts (such as Cloister, Gothic, Script, Westminster, Caiyun in Chinese, and Hangkai in Chinese) on the whole page, readers will feel terrible reading. If this kind of special font is used in a large number on the page, it will make reading quite laborious, and the viewer's eyes will soon get tired and have to move to other pages.
6. Harmony
By using certain specifications for various elements of the software (colors, fonts, graphics, blanks, etc.), a well-designed web page should look harmonious. In other words, many individual pages of software should look like a whole. It is very important to keep consistency in software design. Consistent structural design can make the browser have a deep memory of the image of the software; Consistent navigation design allows the browser to quickly and effectively enter the parts he needs in the software; Consistent operation design allows the browser to quickly learn the operation of various functions in the whole software. Breaking this principle will mislead the viewer and make the whole software look chaotic and leave a bad impression. Of course, the consistency of software design does not mean that it is rigid and unchangeable. Some software uses different styles in different columns, or constantly revises the software over time, which will bring a fresh feeling to visitors.
7. Individualization
(1) Conforming to network culture
Enterprise software is different from traditional business activities, and it should conform to the requirements of Internet network culture. First of all, the network was informal and non-commercial at first, and it was only used by researchers to exchange information. Secondly, the network information is only displayed on the computer screen and not printed out for reading. The communication on the network is hidden, and no one knows the real identity of the other party. In addition, many people surf the Internet at home or in some leisure and casual environments such as Internet cafes. At this time, the thinking mode contained in the use environment of network users is quite different from that when sitting in a suit and tie in the office. Therefore, the whole Internet culture is a leisure, informal, relaxed and lively culture. Using humorous network language in software to create a casual, relaxed and informal atmosphere will greatly increase the number of visits to software.
(2) Shaping the software personality
In addition, the overall style and atmosphere of the software should be consistent with the corporate image, which should well reflect the corporate CI. Classic cases in this respect are: Life Tastes Good;, an avant-garde software with distinctive personality of Coca-Cola; Neat, comprehensive and meticulous general electric company software We bring good things to life(GE brings good life); The software of 3M company, which advocates the culture of scientific and technological innovation, is Creating solutions for business, industry and home;; Deliberately play the role of a master of digital electronic entertainment, and become the Sony software that realizes the dream of the new era; The approachable and affectionate software of General Motors Company embodies people-oriented enterprise positioning and marketing strategy. Hilton Hotel software with comprehensive, meticulous and convenient service and the concept of "feel at home" everywhere.
Web interface design is different from general graphic design and has its own design features. Web interface design should always focus on the theme of "information transmission". At present, the information conveyed by the web interface is mainly visual information. Therefore, from the perspective of design types, web interface design belongs to the field of visual communication, so the main visual elements and design guiding principles of web interface design should follow the general laws of visual communication. The job of web interface designers in visual communication is to convey information clearly, accurately and powerfully through effective art forms that attract attention.
any successful product is based on an accurate grasp of demand. Demand analysis is one of the indispensable early links for the development of new products or the improvement and upgrading of existing products. Many design projects have not yet well understood the user's needs, or even are almost completely unclear about them. Reflect the user-centered design. First of all, it starts with the investigation of users, then it models users, designs information concepts, prototypes of websites, tests of users and realization of schemes. The whole design process is always centered around users, which is truly user-centered. Ensuring the consistency of user interface operation is one of the key points in web interface design. In the design of home page list box, if you double-click one of them, some tasks will be completed. Double-click any item in the list box, and the same task should be completed. That is to say, the position design of all window buttons should be consistent, the label design and information provided should be consistent, and the color should be consistent. The consistency of user interface design will enable users to establish an accurate psychological model of network interface operation, thus reducing the cost of user training and support. In the visual communication of the page, it is determined from the theme content and positioning of the website that it needs to be consistent with the previously used elements. Design that reduces users' thinking. General short-term memory can only last about 2 seconds, and the longest is no more than one minute. How much information can we store in such a short time? The answer is 7 and 2, that is, 5 ~ 9 items, with an average of 7 items. It can be seen that people's attention is concentrated and small in a short time, and the user interface based on recognition depends on the visibility of the objects that users care about to a great extent. Displaying too many objects and attributes will make it difficult for users to find the objects of interest. At the same time, users often input some information repeatedly, such as personal account number, safety information, operation habits, next operation behavior, etc., which takes up the time for users to complete other important tasks. Clearly reflect the characteristic services of the website. The user interface should clearly reflect the special services of the website, arrange the largest space and put the biggest selling point of the website and the most commonly used training system that users are most concerned about in the most conspicuous position, while other users will also put the channel information, the latest * * * enjoyment information section and forum section that are of interest in the interface in a more conspicuous position. These are user-centered interfaces that basically meet the needs of users. Cater to users' habits. Cater to users' habits,
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