Is there anyone who can do hotel planning? I applied for the position of hotel marketing manager, and the boss asked me to make a plan. What should I do?

First of all, you should do a market survey, which is to evaluate the advantages and disadvantages of hotels in the regional market and the existing environmental conditions (the situation of hotels of the same grade nearby)

② After finding out the advantages and disadvantages, analyze the hotel marketing direction in detail, and then make a comparative analysis according to the marketing methods of other similar competitive hotels.

(3) According to the current marketing means and historical means in this area, it is efficient to make specific analysis, preferably both extensive analysis and local analysis.

④ Under the current situation, the specific purpose and effectiveness of the hotel's environmental analysis and marketing means are analyzed.

⑤ Marketing content and steps, time, person in charge and cooperation department.

⑥ Modify the marketing forecast and evaluate the financial part (marketing profit rate).

7. Implementation instructions

8. Publishing practice

You can refer to shorthand, but it is not complete, because the plan book should be based on the actual situation. The specific content to be written is like the severe catering situation now, what is the actual impact in the hotel, that is, who is affected and how much money is affected, and then internal adjustment and analysis should be made to match the marketing plan. General marketing is staged and revised according to the actual situation, but the general direction can't be wrong. Generally, good hotels will adopt differentiated marketing methods.