Tengshi D9 sales 1 10,000 vehicles! Auto market sales in March!

According to the data of the Federation, in March this year, the sales volume of narrow sense passenger cars (cars +SUV+MPV) in China reached 654.38+0.587 million, an increase of 654.38+0.4.3% compared with February and 0.3% compared with last year. The crazy promotion of fuel vehicles by major car companies has indeed played a certain role. However, in the first quarter, the total sales volume of China automobile market from June 5438 to March was only 4.266 million, which was 13.4% lower than last year. Among them, cars and SUVs have the largest decline, the former is 14.8%, and the latter is 13.6%. On the other hand, the new energy vehicle market grew by 22.4% from June to March, accounting for 30.8% of the total sales, and the performance was still very strong. Then, in the context of the sharp price reduction of fuel vehicles and the continuous development of new energy vehicles, what ups and downs were staged in the auto market in March this year? Then look down!

First, let's take a look at today's hot new energy market. In March, the sales volume of new energy increased further, and the proportion of sales increased from 3 1.6% in February to 34.22%. This means that for every three cars sold in the auto market in March, one is a green brand new energy vehicle. It can be seen that the recognition of new energy vehicles is no longer a problem.

Specific to the model, Tesla Model Y won 1 name with a monthly sales volume of nearly 55,000 vehicles, which more than doubled from last month. In addition to delivering some orders accumulated after the price reduction of 5438+ 10, it also has a lot to do with the overseas demand of Tesla Shanghai factory. At present, Tesla's Shanghai factory is basically domestic sales and export rotation sales, that is, one month dedicated to export and one month dedicated to the domestic market. So you will find that Tesla's sales will always show a wave-like change, up and down. As for the eighth Model 3, the monthly average data of 265,438+0.7 million vehicles is also excellent, but compared with the more spacious and practical Model Y, the more personalized driving Model 3 is not so popular with home users.

As a pure electric vehicle that has been on the market for only one year and one month, it is also a rare one in BYD's automobile series. The performance of Yuan PLUS can be described as amazing. You know, in BYD's sales of 1.86 million vehicles last year, plug-in hybrid vehicles accounted for more than 50%, indicating that everyone is still more willing to buy BYD's plug-in hybrid vehicles. Under such circumstances, Yuanjia, as a pure electric SUV, can also get a monthly sales volume of 27,907 vehicles, which is enough to show how competitive it is in the pure electric SUV of 1.5 million!

Some people are happy and others are worried. Wuling Hong Guang MINIEV, the representative model of pure electric vehicles, has recently started to decline. In March, the sales volume was only 23 159 vehicles, down 44.8% year-on-year. The reason for this is not difficult to understand. First of all, there are not so many audiences in the ultra-low price market, and many people who should buy this car may have already bought it. Secondly, the price of MINEV has also increased to some extent. Even the cheapest lithium ferrous phosphate Easy model, the landing price has basically reached 36,000 yuan, not so cheap! Not to mention the more powerful and expensive version. More importantly, the success of Hong Guang MINIEV made many car companies follow suit to make this kind of "floor price" electric car, which diluted some sales.

The most representative one is the Panda mini launched by Geely in February. Although the starting price of 39,900 yuan is not as extreme as that of Hong Guang MINIEV, compared with the same cruising range, the price of Panda mini is not only cheaper, but also supports DC fast charging function. This means that Panda mini is no longer limited to home charging or very rare AC charging piles. You can drive it to the shopping center, and you can also use the time of shopping and eating to charge the vehicle, which greatly increases the use radius of Panda mini. For this reason, Panda mini sold more than 1 0000 vehicles in1month, and successfully rushed to the new energy list 12 position.

The Tengshi D9 ranked 13 in the new energy list is a car worth talking about. Compared with the huge mass base of SUVs or cars, the audience of MPVs is obviously less, so it is very rare for MPVs like Tengshi D9 to appear in the new energy list. 10398 vehicles' sales ranking 14. In fact, since last year, many domestic brands have been weak in the field of new energy MPV, and Tengshi D9 under BYD is one of them. Even if BYD's outrageous brand appeal is put aside, compared with the traditional HEV hybrid MPV and pure electric MPV, Tengshi D9 PHEV's power form allows it to travel long distances with business customers or family members while having ultra-low commuting costs in cities. Obviously, this ability is actually more in line with the needs of MPV cars.

I don't know if you have noticed that the visibility of deep blue SL03 on the road is getting higher and higher recently, so deep blue SL03 also appeared on the new energy list in March, and the 8568 station performed well. At this time, everyone must be curious. How did Deep Blue SL03 succeed? In fact, looking at the sales volume of Deep Blue SL03, we can find that it is not a pure electric version starting from189,900 yuan, but an extended-range version equipped with 1.5L engine, but the price is only17.190,000 yuan. In fact, it is not difficult to understand that the extended-range version of the smaller battery brings lower prices, and there is no concern about battery life and charging. High sales volume is a matter of course.

Of course, the extended-range version of Deep Blue SL03 can sell well, thanks to the ideal of focusing on promoting extended-range power. If it is not ideal popularization, consumers' acceptance of the program-increasing power will never be so high. After Ideal introduced L9, L8 and L7 one after another, it finally implemented the ideal overall product strategy. In terms of sales volume, the L7 with lower price has the highest sales volume, with 7,702 vehicles sold in March. L8, which is more widely used than L7, ranks second with 6224 sets. As for the flagship L9, it has finally reached its proper position. Although the sales volume of 58,365,438+0 vehicles ranks last in the "L family", after all, no car company's flagship car is the sales champion.

After reading the new energy market, let's look at the auto market. First of all, Citroen C6, which announced a substantial subsidy last month, did not enter the top 15. It can be seen that under the huge discount, C6 is only a relatively high Internet popularity, and it is still impossible for French cars to sell more than 10,000 a month. Lavida and Sylphy continue to occupy the top two sales of gasoline vehicles, but the sales volume is more than 20,000, which is really not very good for these two cars.

It is worth mentioning that the 10 Honda Accord, which was suppressed by Camry for almost the whole product cycle, suddenly became strong in March, and the sales volume of 20 158 directly ranked eighth in cars. The reason for the increase in Accord sales is simple. 1 1 generation accord will be listed soon, and 10 generation accord has also started a price reduction and clearance trip. Take Accord's best-selling 260TURBO Fantasy Night Premium Edition as an example. At present, its preferential price has basically reached the level of 25,000-30,000 yuan, which is far greater than the range of10.5 million yuan at the end of last year. This means that the price of the 260TURBO Magic Night exclusive version of the naked car basically only needs 1.75 million yuan. Faced with such attractive prices, consumers also chose to vote with real money, which made the Accord sales increase by 35.7%.

In addition to the Accord, Audi A6L also offered huge discounts with the help of the wave of price reduction in March this year. Among them, the lowest price of 40TFSI has basically reached the level of 6.5438+0.2 million yuan, which means that the price of an Audi A6L bare car only needs 300,000 yuan! Such a move directly enabled A6L to successfully kill BMW 5 Series and Mercedes-Benz E-Class, and won the 1 position of large and medium-sized luxury brands and the 1 1 position of the total car list with the score of1car.

As the new generation of mercedes benz c-class engines only provide 1.5T engines, compared with the scenario that the previous generation of mercedes benz c-class can play back and forth with the 3 Series, the sales volume of the new generation of mercedes benz c-class engines with code name W206 is bleak. Therefore, in March this year, Mercedes-Benz offered a discount of 80,000 yuan, and the starting price of C 260 L went directly to 270,000 yuan. For a "three-pointed star", this price will definitely make consumers tempted. Finally, the monthly sales volume of 1.4 million vehicles was achieved, and the BMW 3 Series ranked 13 on the list.

In the face of mercedes benz c-class sales, BMW 3 Series also made a strong counterattack through price concessions. But after all, the comprehensive recognition of this generation of 3 Series is higher, so the price reduction of BMW is not as high as that of mercedes benz c. The 320 model with 156 horsepower is similar to that of Mercedes-Benz C260L, both of which are around 270,000. The 325 with better power has reached a price close to 290,000. At this price, the BMW 3 Series has not fallen far behind the mercedes benz c Class, but still achieved sales of 13924 vehicles, ranking 15 on the list.

The pattern of the contemporary SUV market has basically been finalized. The top three are completely occupied by new energy vehicles, followed by Changan CS75 and H6, which have been fighting to the death in the last era. However, compared with the small gap between gasoline vehicles and pure electric vehicles in the car market, there has been an obvious fault between pure electric vehicles and fuel vehicles in the SUV market. It seems that consumers prefer new energy SUV models.

As an old rival, Mercedes-Benz GLC is at the time point of the new generation and the old generation. In March, BMW X3 successfully won the title of luxury SUV, ranking seventh in the total SUV list with monthly sales of 65,438+02,880 vehicles. At present, BMW X3 has certain preferential strength, which is really a good choice for users who pursue control and brand, but don't pay so much attention to the rear space.

The ninth place on the SUV list is a face that is unfamiliar to everyone. It is FAW-Volkswagen that is exploring Yue. In the environment of new energy, even Volkswagen feels a sense of crisis, so almost all models of FAW-Volkswagen have increased their preferential efforts, and Tan Yue is one of them. With a discount of 40,000 yuan, Tan Yue's sales in March reached 1 1953, ranking ninth in the SUV list.

If the BMW X3 is a routine operation, then the BMW X 1 is absolutely rare. After all, although this car has a lot of space, the entry-level version uses a three-cylinder engine, which is always a shortcoming to convince many potential users. But now BMW X 1 can be listed, largely because a new generation of X 1 will be released at the Shanghai Auto Show in a few days, so the current X 1 discount is close to 1 10,000 yuan, and the lowest price of 1.5T version of bare car is only 1.8. For consumers at this price, even if the interior of X 1 doesn't reach its due level, such a cheap price is enough for people to place an order!

For consumers who think that the space of BMW X3 is not big enough, the Audi Q5L with the same price is definitely a more suitable choice. The back row space brought by the extension will be improved, which can perfectly meet any travel needs of the family. Therefore, at the moment when GLC was out of gear, Q5L also achieved sales of 1. 1 10,000 vehicles in March, ranking 14 on the list.

Finally, let's look at the MPV market. Although the new energy MPV is blowout now, Buick GL8 still occupies the position of 1, followed by Wuling Hong Guang, whose sales volume is getting less and less, and Tengshi D9, the third place, which has already appeared.

You must admit that for MPV consumers, the domineering appearance will indeed increase the goodwill to a certain extent, and Chuanqi M8 is a good example. Since the more domineering grandmaster series appeared on the market, the sales of M8 have further increased! The sales of 8420 sets make it not far from the domestic MPV grandfather GL8.

It is also because of the appearance that people pay the bill. Although the identity of pure electric vehicles does not meet the requirements of MPV, the design of krypton 009 parked next to Erffa will not be stage fright, especially the super gas field of black+black mid-net models and the interior materials that can be described as luxury. If you don't run long distances, just drive it to commute in the city or pick up customers at airports and hotels, then Krypton 009 is the perfect model for consumers who don't run long distances. So in the MPV list in March 2023, it also came to the position of 12, and * * * sold 2 146 units!

Generally speaking, the auto market in March can basically be summarized in four words-price reduction and sale. The pursuit of new energy makes all enterprises with fuel vehicles have a sense of crisis. And their solution is also very unified, that is, to reduce their own profits to ensure that sales will not drop too much. In addition, from the sales data of fuel vehicles in the list, except for the familiar figure of 65,438+10,000 yuan, most of the fuel vehicles on the list have basically reached the level of 200,000 yuan or even 300,000 yuan. Such a scene can't help but make people think. Will fuel cars really become rich people's toys like mechanical watches in the near future? And will ordinary people wear smart watches or electronic watches with more accurate walking and more functions? Let's wait and see!

This article comes from the "Radish Report" written by Che Yi, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.