Traditional Culture Encyclopedia - Hotel franchise - The development course of Marriott
The development course of Marriott
1984, J.W. Marriott Hotel named after the founder of the company opened in Washington, USA. J.W. Marriott Hotel brand is an ultra-luxury hotel brand upgraded on the basis of Marriott Hotel standards, providing guests with more luxurious and comfortable facilities and distinctive high-level services. Since then, 1987, Marriott Company acquired the "Mansion Inn", which is characterized by all hotel rooms being suite facilities, mainly providing convenient and practical suites and corresponding services for long-term guests. In the same year, Marriott launched two new brand hotels, fairfield Hotel and Marriott Suite Hotel. By the end of 1989, Marriott has developed into a large hotel group with 539 hotels and 134000 rooms.
In the sustained and rapid development, Marriott International acquired the Ritz-Carlton, the world's leading top luxury hotel chain, with 1995. This move makes Marriott the first hotel group to have high-quality brands of various grades. After 1997, the acquisition of Fuxing was completed one after another. This has enabled Marriott International to achieve a substantial increase in the number of hotels in the world, especially in the Asia-Pacific region, and become a leading hotel group.
Marriott International entered the hotel market in Chinese mainland from 65438 to 0997, and developed rapidly thereafter. Marriott Hotel reported a loss in the third quarter of 20110. According to the report, Marriott's net loss in the third quarter was $6,543.8+$79 billion, because it included expenses related to its timeshare business. Marriott is the only one of the top ten hotel management groups in the world that suffered a loss in the third quarter.
In the past three years, an average of 1 Marriott brands have withdrawn from the Beijing market every year. 20 10, Marriott Executive Apartment in Palm Springs, Beijing, which was opened only five years ago, was cancelled (change management company); In the same year, Beijing New World Marriott Hotel withdrew its license; In June, 20 12, Marriott International announced that by 20 14, it will invest 2.6 billion to 2.8 billion dollars to increase the number of hotels, and plans to double the number of hotels in Asia, among which China has the largest expansion.
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