Does anyone know that the god of sales in China is going to give a lecture in Chengdu?

Sales decide the fate of the enterprise (the king of sales in China)

Organizer: Sichuan Hengdaxin Management Consulting Co., Ltd.

Time: September 29th, 2006 (9: 00- 12: 00, 1: 30-5: 30).

Venue: Four-star hotel in Chengdu (0/0 day notice before class starts)

Tel: 028-86653877 Fax: 028-86650 177.

Participants: President, General Manager, Deputy General Manager, Marketing Director, Marketing Director, Sales Manager,

Planning manager, brand manager, customer service manager and sales elite.

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Course background:

Sales is a matter of life and death for every enterprise.

In the initial stage of the enterprise, the boss runs sales; During the enterprise development period, the boss is in charge of sales; How to manage the sales department? How does the sales team bring? How to improve sales performance? The bigger the enterprise, the farther the boss is from the front line of sales. At this time, the boss's biggest headache is how to manage sales. If you are troubled by these problems, please bring your team and sales problems to the Hengdaxin Famous Forum on September 29th to have a live conversation with Mr. Liang Wen, the god of sales in China.

course syllabus

The first part is the different strategies of the five stages of marketing.

◆ Strategies for production stage

◆ Strategies in the sales-oriented stage

◆ Strategies in the marketing stage

◆ Strategy of integrated marketing stage

◆ Strategies in social marketing stage

The second part is the five value levels of products.

◆ Core interest

◆ Basic value

◆ Expected value

◆ Additional value

◆ Potential value

The third part is the difficulties and characteristics of brand building today.

◆ Information flooding

◆ The cost of advertising investment is increasing, and the effect is getting lower and lower.

Inventing is more difficult than going to heaven.

The fourth part is the characteristics of attracting consumers today.

◆ Attract consumers to participate.

◆ Super Girl takes the lead in perfecting the project.

◆ The hype characteristics of news soft advertisements

◆ Different endings of two former Microsoft presidents' resignation speculation.

Part V: Different brands have different access policies.

The sixth part is the positioning strategy of target consumers.

The seventh part makes the marketing strategy according to the company scale.

◆ Confusion of small companies after they become bigger.

◆ Strategies for Big Companies to Overcome Small Companies

◆ Midland Group triumphs over peace of mind

Part VIII Marketing Channel Policies of Production Enterprises

◆ What does Haier rely on for zero inventory?

◆ Where did Changhong's loss of 3.7 billion yuan come from?

◆ Where did the 654.38+06 billion of Rising Sun go?

The ninth part is the way to win the marketing of circulation enterprises.

◆ Nike's way to win.

◆ Gome Transformation: From Agent to Terminal

◆ Carrefour's Success and "Sin"

◆ Wal-Mart is a model in the hearts of people all over the world.

Part X Competitive Advantage in Marketing Strategy

◆ Who is important for brand and channel?

Who is more competitive, multinational companies or domestic enterprises?

◆ Advantages and disadvantages of humanized management in Europe and America and strict management in China?

The eleventh part is the contradiction between planning and sales in modern marketing.

◆ Three statements of modern marketing channels

The twelfth part is about the role of marketing department in modern marketing.

◆ Sales skill training

◆ Cultivation of brand planning ability

◆ Training of advertising planning ability.

◆ Channel promotion ability training

Course price: VIP ticket 800 yuan/person/day, guest ticket 680 yuan/person/day (including lecture fee, handout, certificate, lunch, etc. ).

Lecturer profile Wang

Wang, Asia's top marketing channel expert, China's most famous sales master, the founder of China's sales science, the god of sales in China, China's top sales training expert, and the vice chairman and secretary general of the 2006 Asia-Pacific Marketing Summit Forum. There are more than one billion students, audiences and readers. He is currently a senior visiting professor in Peking University, a senior visiting professor in Tsinghua University, a senior visiting professor at Shanghai Jiaotong University, a visiting professor at the Graduate School of Chinese Academy of Agricultural Sciences, and a tenured professor at frontier lectures.

Wang has served as the sales director and general manager of international group (Master Kong brand), Yihua International Group (the largest beverage company in Taiwan Province Province), Midland Group (the top 500 non-listed companies in the United States 19), Canadian Greencool Group (the third largest in refrigerant production in the world), Hyundai Huatai Automobile Group, Nippon Electric Group and Italian Hylsa Group in China.

He has provided consulting, planning, training and other services to more than 0/00 well-known enterprises at home and abroad, such as Haier Group, Canadian Alekin Group, German Moeller Transformer Group, German Siemens Electric Group, Beiqi Futian Group, Tasly Pharmaceutical Group, Hunan Radio and Television Media Group, Shuanghui Group, lotus gourmet powder Group, Sanyuan Dairy Group, Tsinghua Sunshine Group, Taikang Insurance Group, Tianma Lining Clothing Group and Li Ming Fan Industry Group.

He has held personal lectures and open classes in Beijing, Shanghai, Guangzhou, Shenzhen, Shenyang, Dalian, Zhengzhou, Nanchang, Chengdu, Jinan, Wuhan, Hangzhou, Hefei, Wenzhou, Tianjin, Xi, Kunming, Chongqing, Shijiazhuang and Qingdao 100.

He has been the main guest and planning consultant of CCTV programs such as Dialogue, Telling the Truth, Communication and People and Society for 0/4 times. At the same time, more than 1,000 media outlets such as Workers Daily, China Business News, Beijing Evening News, Writer's Digest, Letter, Jinghua Times, Dahe Daily, Reader's Digest, Youth Digest, Sina.com, Sohu.com, etc. 1000 directly or directly interviewed Wang Jin.

40 lectures including Professionalization of Sales Managers, Agency Access, Terminal Access, and How Bosses Manage Sales have been broadcast on 96 TV stations including Macau Lotus TV, Shandong TV, Shanxi TV, Henan TV, Hebei TV, Hubei TV, Liaoning TV and Guangzhou TV.

He has held personal lecture tours in Peking University, China Renmin University, Beijing Foreign Studies University, Beihang University, China Geo University, China University of Political Science and Law and North China Electric Power University.

His main works include: Peking University graduated from zero (2nd edition), Wang Sales Science Encyclopedia (2nd edition), agency channel (12 VCD disc), terminal channel (14 VCD disc), how the boss manages sales (10 VCD disc) and so on.

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Sales determine the fate of the enterprise. Registration receipt

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Fill in the registration receipt and send it to our company (fax: [0 2 8]-8 6650 177), and someone from our company will contact you!

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Terms of payment: (please check) □ 1, cash □2, cheque □3, transfer.

Sichuan Hengdaxin Management Consulting Co., Ltd. Bank: Huaxia Bank Chengdu Wuhou Sub-branch AccountNo.: 8 102-765.