Development of business hotels

We can also grasp the development orientation of business hotels committed to brand cultivation in general from the following aspects.

In China, once a hotel is given a "business concept", it is worth a hundred times immediately, and it is often associated with the words "noblest", "most luxurious", "industry elite" and "celebrity".

nevertheless, for many people, it is still a difficult problem to locate business hotels more accurately, and it is even more difficult to dig out the top and most fascinating business hotels.

there is no unified standard system.

in fact, the definition of business hotel and its connotation and extension is historical and dynamic, and it is constantly revised with the change of business tourism market demand and the innovative activities of industrial supply.

It is important to meet the requirements of business travelers. These guests pay more attention to the star level of the hotel, which shows their dignity and are not sensitive to the price, because most of them are paid by the company.

Hotel rooms have higher requirements, and Internet facilities are the most basic requirements.

business travelers will also pay attention to the quality of conference halls in these hotels and their geographical location.

In fact, the word "most popular" can only be earned on one basis: it can satisfy the desire of every standard business person to the maximum extent.

Therefore, Beijing Oriental Grand Hyatt, Hong Kong Peninsula, Portman Ritz-Carlton Shanghai, Mandarin Oriental Hong Kong ... these hotels are all outstanding.

for hotel connoisseurs, the above-mentioned hotels are typical representatives of a unique culture: these hotels come from famous families, where the ancient craft of "service" has been passed down from generation to generation.

the growth of business hotels is the product of market competition under the guidance of business travel demand, and it is also the inevitable result of business hotel operators' long-term commitment to brand cultivation.

However, for China's business travel market, there is still a long way to go for business hotels, such as the unbalanced development of industrial structure, the slow growth of national brands, and the weakening of sustainable competitiveness.

Business tourism in China is still in the initial stage of market cultivation and industrial formation.

in terms of geographical distribution, it is relatively concentrated, mainly in big cities such as Beijing, Shanghai and Guangzhou.

The active economic situation in these cities has attracted thousands of business travelers, with frequent business activities, most of which are concentrated in Beijing, Shanghai and Guangzhou.

Global business activities such as investment negotiation, exhibition and discussion, trade in goods, technology and services, and business management have increased greatly, providing a tourist base for the deepening of China's business travel market.

according to the research data, China's business tourism consumption has been expanding at an annual growth rate of 2% since the 21st century. In 22, the business tourism consumption exceeded 4.2 billion US dollars, accounting for about 1% of the Asian business travel market.

in the foreseeable future, China will become one of the most important business travel markets in the world.

It is this rare market development opportunity that makes more and more hotel operators adjust their development strategies and operation strategies and put business hotels at the center of product structure.

in order to occupy more business travel market share, internationally renowned hotel groups and single hotels in domestic urban areas are injecting more business elements into their own enterprises.

Open the territory of foreign-funded hotel management groups in China, connect dots into lines, and draw lines into a net. After * * *, foreign-funded hotel groups once again opened the bow of China expansion.

For example, foreign hotel management companies began to introduce more high-end business brands in their brand pedigree; Domestic management companies try to seek more business tourism market share through brand extension or scale expansion; Some well-known single hotels in the regional market are also working hard to formulate their own group operation plans in order to cultivate new strategic growth points with the help of more tourists and resource advantages; And more hotels are changing their internal product lines, especially providing targeted and fully functional business floors.

It is the entry and expansion of the above-mentioned different operators that makes the business hotel market in China face extremely fierce competitive pressure at the early stage of development.

During the market cultivation period, business hotel suppliers in China must devote themselves to the formation and promotion of a sustainable competition system centered on brand and scale.

a business hotel without a brand is a hopeless business hotel, and a hotel industry that can't be supported by national brands can't bear the long-term development goal of the business tourism market.

On the one hand, leading domestic hotel groups such as Jinjiang International and Capital Tourism cannot be distinguished by effective brands, so as to cultivate the stable image of their member hotels in the business tourism market; On the other hand, some single business hotels, which have gained a certain popularity in the regional market, can't increase their market share through effective regional scale expansion, which gives an overall impression to the business tourism market: we always lack brands that can enjoy popularity and reputation nationwide.

in the tourism market where many consumers have already completed their consumption in space movement, the brand of business hotels will not be truly marketized without a corresponding market share.

as far as single hotels are concerned, there is a cross between a large number of business hotels and hotels providing business floors, so it is difficult to distinguish them completely.

This has also led to the unclear positioning of many hotels. It is often seen in hotel brochures that "it is an ideal place for tourism, business, conferences, catering and entertainment with perfect service facilities and complete leisure functions", so it has no obvious characteristics of its own.

at the same time, business products and services are single, with little difference.

It is against this background that we call for the brand development and scale expansion of China business hotel industry, especially the brand growth and market share expansion of ethnic hotels.

from the industrial level, only by grasping the domestic business tourism market with the most development potential can we cultivate a truly competitive hotel group.

driven by both supply and demand, the branding development of business hotels will surely move from necessity to feasibility.

of course, in this process, the industry guidance of * * *, the support of professional media and the intervention of professional research institutions are also essential market driving forces.

On the road to the growth of business hotels in China, 21st century business herald has launched a powerful brand boost.

as long as we grasp the demand characteristics of business travelers, constantly cultivate the innovative consciousness and ability of professional managers, and be good at learning from excellent hotel suppliers in the international business travel market in the near future, China will surely have more business hotel brands to enter the forefront of Asia and even the world.

Good local business hotels, like other business hotels in the province, also developed from catering.

At first, everyone accumulated rich service experience in the process of cooking and had a deep understanding of the needs of consumers.

this has given us the habit of paying attention to service details, and the practice in business hotels for nearly two years tells us that paying attention to service details has benefited us immensely.

the main difference between economy hotels and business hotels should be the comfort, or rather the quality of service provided.

The appearance of budget hotels in China is the product of the special economic period, focusing on individuals and families.

the ultimate way out for business hotels lies in chain operation, winning by quality.

Even if a single store does well, it will be difficult to resist the increasingly fierce market competition because of high management cost and low visibility.

The advantages of business hotels are relatively concentrated target groups, limited services and single service facilities. We should make full use of surrounding resources and reduce investment, so as to have comparative advantages and obtain relatively high profits.

Most business people have little time for leisure, and even if they do, they mostly choose to go to specialized places. The shopping malls, saunas, entertainment and other facilities provided by star-rated hotels are absolutely unnecessary for business hotels.