If you want to open a Thai restaurant, give the score to a friend who can provide the most useful information. All right, 200 points. Never break your word.

There is such a group of people who run an inconspicuous store-there is no physical store, only an online store, but they go to Taobao all over the world to purchase goods. All the goods in their shop are scoured by themselves from all over the world. Is it admirable to "play" when doing business? Recently, the reporter contacted three small shopkeepers, either amateur or professional-in order to work, we must carefully calculate the balance of payments and input the most suitable proportion of goods at the cheapest price; In order to make a living, they regard going abroad as an opportunity to "stock up" themselves and enjoy exotic customs, and some even open blogs to exchange experiences; When running a small shop, they must come up with various strategies to make their shop both personalized and popular.

All kinds of Taobao people have their own fun and business experience-after all, they have to make money while Taobao.

Run around and learn to play with good goods.

He Yun's physical store is at the intersection of Huancheng West Road and Moganshan Road. Clothes are sold outside, and ornaments are dazzling in the back. There are ordinary silver ornaments sold by the gram, inlaid silver ornaments from Nepal and India, various jade necklaces bought from Afghanistan, and-if you are not a regular customer, she won't take them out-many old stones and glasses are collected from Indonesia, Cambodia, Africa and other places, and there is only one in each box.

Out of the desire for jewelry, the reporter immediately stared at a string of sky-blue translucent old glass, produced in Indonesia. Because of its age, its luster is not as sharp as glass, but gentle and subtle, like jade.

"Fascinated", He Yun looked smug. "I sell this special product here. Now that silverware shops are all over Hangzhou, there must be something special to manage well. "

Her first job was an employee of a foreign trade company, and she was sent to Cambodia to do import and export trade. She likes to play. Whenever she has time, she travels around Cambodia and finds many interesting villages. "They have many workshops in the village, making umbrellas, textiles, jewelry and so on. I was originally interested in silverware and was immediately fascinated. "

At that time, the domestic silverware market had not yet started. Because of his interest, this is another blank spot in the market. He Yun made up his mind to quit his job and open his own shop.

As a shopkeeper, she has more reasons to go out and see the world, because she loves traveling. "I think every time I go to another country, I can learn a lot, both for work and entertainment. I like this life. "

With the development of the market, He Yun's business ideas are constantly changing. Now Hangzhou silver shops are everywhere, and she has introduced jade from Afghanistan. "Afghans will string beautiful necklaces with the simplest materials, which is very casual and simple." She began to wonder whether all kinds of new and old stones and new and old beads can be matched, and with the embellishment of small silver pieces, they can be strung into finished products for sale, which can fetch a good price and are very popular with customers.

Every time I go abroad to Taobao, I can always give her inspiration and stimulate her next desire. "This kind of African glass is brought by friends, which makes me want to go to Africa now. This is my next goal. "

Shop opening experience

Be diligent in your footsteps and keep Taobao everywhere, so that the goods in the store can be updated from time to time. Sometimes it is more profitable to get involved in special things.

She also opened a small shop on Taobao, and then moved the shop originally located in Wulin Road to Huancheng North Road. Greatly reduced the rental cost and expanded the national market.

Due to the limited space in the store, she "hid" many treasures she found and only took them out when regular customers came over. Communicating while picking is like cooking a private kitchen, and intimacy arises spontaneously.

She has a friend who often does some art salons in Beijing and Shanghai. She is responsible for providing raw materials, and her friends are responsible for designing and making more beautiful works of art for sale. It not only broadens the market, but also improves the popularity.

Blog brings customers closer.

Miss Zhu opened a shop on Taobao, which originated from a very accidental trip. Last June+10 in 5438, Miss Zhu and some friends went to Thailand for a trip. Because she bought too many things for herself, she wanted to sell them on Taobao. "Unexpectedly, it sold well." Therefore, Miss Zhu, who is engaged in foreign trade, decided to open a Taobao shop part-time and specialize in purchasing Thai goods.

"I have a close friend who has lived in Thailand for 9 years and is very familiar with the local situation." When I went to Thailand for the second time, accompanied by this friend, after a detailed investigation, Miss Zhu identified ten local most popular goods with good quality and low price as her main purchase targets. "Such as pearl cream, Thai shawl, Bangkok women's bag, Thai spices, etc. It's hard to buy genuine products in China. "

This time, Miss Zhu knows more about Thai customs. "Thais are mostly polite and friendly. Thailand's tourism industry is developed, the social environment is safer, tourism and shopping are more convenient, and English explanations and explanations are everywhere. I hope to introduce more culture and customs while selling things and introduce them to customers who buy my goods. "

Miss Zhu's creativity has really been welcomed by netizens. Every month, Miss Zhu will personally go to Thailand to purchase or entrust someone to bring the goods. "It will be sold out in a week or two, and some people will book what they want in advance, such as durian hard candy and charcoal cashew nuts." Miss Zhu also specially learned several Thai dishes, so that she can also teach customers who buy curry sauce to make curry crabs.

In her spare time, Miss Zhu writes Thailand travel notes on Taobao's blog, such as the introduction of the customs of Bangkok, Phi Phi Phi Island and Badong Beach, and introduces the interesting attractions, delicious specialties and how to buy the cheapest air tickets in Thailand to customers who want to travel. "Because of these travel notes, more people pay attention to my online shop and believe that my products are authentic."

With more purchases, Miss Zhu has become a "Thai expert" in the eyes of customers. Once, one of her clients and her husband traveled to Thailand. The husband wants to buy a pack of cigarettes, but he can't find it anywhere. That night, the customer asked Miss Zhu through the Internet. "The local government in Thailand does not encourage citizens to smoke. Cigarettes can't be sold at the counter. They can only be put out of sight. If you ask, they will take it out of the drawer. " "Thailand Pass" really deserved its reputation, and Miss Zhu immediately gave the answer. This kind of "intimate service" has retained many old customers for her.

Shop opening experience

Combination of culture and management. Her trip in Thailand is very vivid, and many people are interested in Thai goods because they see blogs. After someone bought something for her, she asked questions and wanted to travel to Thailand.

Because she is familiar with the situation in Thailand, Miss Zhu is good at picking places to buy goods. For example, there are many tourists in Bangkok and prices are generally high, so she often goes shopping in cities such as Phuket.

After careful calculation, it is very important to control the cost.

"If I am not at home, then I must be in Paris or Milan; If I'm not there, then I must be on my way there ... "Miss Yin has a fashion shop in Xidan, Beijing, and spends several months every year flying around the world, attending various fashion festivals and conferences, visiting various shopping malls and markets, and looking for something suitable. Her life is more like white-collar fashionista. But behind the seemingly leisurely work is more unknown hardships.

Miss Yin has been running this store for two years and has her own experience in controlling customers' preferences and costs. In her opinion, the products she chooses must meet the different needs of customers. She generally controls them at 50% popularity, 40% personalization and 10% differentiation.

At first, what made her nervous about this business was how to find the needs of customers. "No one told me what he wanted, because customers can't decide whether they like it or not until they see the goods."

In addition, just finding what you need is far from the completion of the task. When buying any goods for a small shop, we should consider keeping the cost to a minimum. At this time, communication and the ability to budget and control capital are even more important.

"This job' looks beautiful' gives people a feeling of infinite scenery, and the hard work and pressure behind it are only known to themselves." Miss Yin sighed. Every popular press conference, the spirit is highly concentrated within a few days. In order to seize the time to choose goods, I often don't even have time to eat lunch, so I'm exhausted.

"My greatest happiness is not to buy good and cheap goods, but to see customers wearing the clothes I bought, which looks so dazzling." Miss Yin remembers that a customer once came to the store and was attracted by the model's personalized clothing style. After reading it for a long time, I finally left because I thought the price was high. The next day, the customer came back, simply bought clothes, said that after thinking about it, he felt it was a pity to miss this suit. This suit was returned by Miss Yin from a small shop in Malaysia. As the owner of such a small shop, there may be no more satisfying moment.

Shop opening experience

Remember, goods are sold to customers, not to yourself.

Different places can accept different things. Koreans like colored beads; Europeans and Americans like simple and bright clothes, but these may not be popular with China people.

We must keep the proportion of products we are scouring, such as ultra-personalized scouring and mass scouring, to meet the needs of different customers as much as possible.

When bargaining, always remember to stick to your own price for a while.

Management of Thai food restaurants;

Thai food is hot and sour, appetizing and addictive. Fish, shrimp and crabs are all killers in restaurants. After tasting several Thai restaurants, it seems that everyone is deeply impressed by these dishes.

Pay attention to the material

Thailand is a tropical country near the sea, which is rich in green vegetables, seafood and fruits. So the main ingredients of Thai food are seafood, fruits and vegetables. The main meal of Thai people is a big bowl of rice with one or two curry dishes, a fish, a soup and a salad (lettuce). Eating order is not particular, personal preference. Snacks after meals are usually seasonal fruits or various desserts made of flour, eggs, coconut milk and palm sugar. Due to its unique advantages, Thai cuisine is colorful, red and green, and has excellent vision.

Unique seasoning

Anyone who tastes Thai food for the first time will find the seasoning of Thai food unique. Many seasonings are unique to Southeast Asia and even Thailand and cannot be found in China. The most commonly used seasonings are:

1, Thai lemon (lime)

Thai lemon is a unique seasoning fruit in Southeast Asia, which is slightly sweeter than American lemon in taste and personal taste. The Thai lemon is small, sour and fragrant, which often makes people who have smelled its fragrance unforgettable. It can be used as a flavoring agent for lemon juice drinks and beer, and its main use is as a flavoring agent for Thai food. Almost every dish in Thailand is squeezed with lemon juice, which makes every dish exude a rich fruit flavor with a typical Southeast Asian flavor. Thais can say that there is no fish to eat, but they can't live without lemons.

2. Fish sauce

Fish sauce is a typical seasoning in southern Thailand. Some people call it white soy sauce. As the name implies, it is just like soy sauce, and the practice is similar to Chinese soy sauce. It is mainly fermented by some small fish and shrimp. The taste may make some people uncomfortable, because it has a strong smell of rotten fish and shrimp. Let people who can't get used to the smell of fish cover their noses and run away.

3. Thai pepper

It is said that Thai morning pepper is the hottest pepper in the world. Thai is called "mouse excrement pepper", which shows that this is a very small but very spicy pepper. It is widely used in Thai cooking art. Cooking without a few chopped morning peppers is just like eating Sichuan food without spicy food.

4. curry sauce

Coconut juice is the basic ingredient of curry sauce, and there are many seasonings, including lemongrass, shrimp sauce, fish sauce and more than a dozen local spices and peppers, ranging from mild to extremely spicy, which anyone can choose. Thai culture is deeply influenced by Indian and China cultures. Some people say that the father of Thai culture is India. You can feel the influence of curry sauce on Thai food.

In addition, lemon leaves and lemongrass are also commonly used ingredients in Thai cuisine.

Diversified practice

Thailand's diet is deeply influenced by China, Indian, Indonesian, Malaysian and even Portuguese, but it is unique and unique with various styles. Its practice mainly includes the following points:

1, China wok is on fire. This is a practice similar to Cantonese cuisine. Fresh vegetables with Thai seasoning can stir-fry dishes with extremely fresh taste. The main representative works are: rice noodles (fried with shrimp, pork, eggs and sweet and sour sauce), Thai curry chicken, chicken coconut (chicken juice with lemon and coconut milk) and beef salad.

2. Chinese yam. There is no substitute Chinese at present. It's a bit like a combination of soup and cold salad. Thailand is located in the tropics, so many famous yams have been bred. Among them, the famous papaya salad named "SOMTAM" is mainly made of shredded papaya, shrimp and lemon juice, with fish sauce, garlic and chop suey pepper, which is spicy.

3. stew. The subtropical climate is hot, which breeds rich soup culture. Soup is a lubricant for Thai people to maintain family harmony and enhance their relationship. Therefore, when you come to Thailand, you should drink more soup and drink delicious soup. Lemon and shrimp soup in Thailand tastes unusual, which may be difficult for ordinary people to accept. First of all, the soup is extremely spicy, with a lot of curry in it. Therefore, only people with non-mainstream tastes can like it.

Different places in Thailand have different dishes. Northeasters like to eat glutinous rice with roast chicken. On the other hand, northerners prefer a local sour meat called "NAEM". The food in the south is deeply influenced by the Muslim style in Malaysia, and there are all kinds of raw seafood.

Basic seating forms for Thai people when dining:

Traditional Thais eat on the floor, but now Thai restaurants are in the form of tables and chairs. So the way to eat is no different from ordinary Chinese food. If the diners are of different ages or generations, they will be seated in turn from the upper position near the wall or farthest from the door.

In the early days, the traditional way of eating in Thailand was to fill the rice with banana leaves and then eat it with your hands. Today's Thai tableware is also very simple. The basic tableware is a spoon, a pair of chopsticks and a plate. When eating, put the rice into a disc shape, use a spoon to hold the dishes with soup, and use chopsticks to hold the dishes.

How to eat Thai food

Not used to eating with plates, many people are a little unaccustomed to eating Thai food for the first time. As long as we know the correct method, there will be no difficulty. When eating Thai food, the correct way to eat it is: first scoop a proper amount of white rice on the plate, then mix the food with the rice with a spoon, then scoop the soup from the body to the front with a spoon, and then put the rice up after eating. Because there are many kinds of dishes, don't serve too much rice at a time, so as to avoid the inconvenience of eating all kinds of dishes in a pile. In addition, when eating, don't pour the plate into your mouth for convenience, which is neither elegant nor rude.

Reflections on the service of "Brazilian Barbecue" —— Details are marketing

There is a Brazilian barbecue restaurant near the company. Because it is close, it goes three or four times a year. Its Brazilian decoration and irresistible barbecue smell are really attractive, but what impresses me more is the small details of its service.

At the company's terminal shopping guide meeting, let everyone reflect the reasons for poor sales. Some people say that there are few advertisements, some people say that the advertising content is not to consumers' taste, some people say that the product effect is not good, and others say, ... In short, everyone said many reasons, but no one said that they did not do enough to sell products at the terminal. Everyone thinks that as long as it is a good product and a good and powerful advertisement, it can be sold. They think that products can be sold by big hands, by their own efforts, or by some details. Whenever this happens, I will share with you my feelings about the Brazilian barbecue service.

Today, the product competition of any category has become extremely fierce. From the original marketing 4P from EMKT.com.cn to the so-called 1 1P multi-factor competition, from the ground to the sky in the promotion activities, from the verbal warfare of the media to the hand-to-hand combat of the terminal, while the marketing means are brought to the extreme, it also makes people feel that any marketing means are still fragile. Everyone is complaining about the lack of selling points, poor media arrival rate, unprofessional staff, insufficient innovation factors and poor innovation conditions, but looking around, we find that many industries are still in full swing and many brands are still galloping in the market. Some people may say that people have economic foundation and brand cultural background, but we take a closer look. In fact, some enterprises or brands have no strength and no background, but they also perform equally well in the market through their own innovations. Some innovations cost nothing, while others are free. On the contrary, innovative enterprises or brands can not only win the market, but also save costs and increase income, while some innovations do not mean drastic, but they are simple and ordinary that you will never think of.

The best price is to meet the psychological price demand of customers.

The cost of each 39 yuan and Brazil barbecue is about 1-2 people 80- 100 yuan, and ordinary hotels 2-3 people 150 yuan. The price cut-in point of Brazilian barbecue is good. 39 yuan is within the scope of mass consumption psychology, and there is little difference between 39 yuan and 30 yuan, which is easy to accept. Therefore, consumers with less than five people at a time account for the mainstream of Brazilian barbecue consumption, and those with more than five people are not very cost-effective. Pricing is more important. If the consumer group is set high, it will be reduced step by step. If the cost is set low, it will be too high to be promoted. Some products around us are really good, but because their prices are too high, people turn pale when they talk about prices and flinch at them. In the end, it can only be priced without market, but some products are also priced too low, either because the product has no image, or the product cost is at the bottom, and there is no market for pricing. Everyone knows that the price of products is more important, but many people are irrational when pricing. Simply relying on several market or product factors, blindly pricing, ignoring the price demand of the target population. In 2005, Taiyuan had a slimming product with a monthly sales volume of nearly 2 million. In 2006, several slimming products entered strongly. Both product factors and promotion methods are obviously better than the former, but the performance achieved after several bombings is not as good as the former's 1/4. There is a big problem in exploring the reasons. The price of the latter is much higher than the former. It can be said that the latter is not product support, not strong promotion, or because the price has lost to itself. Therefore, when pricing services or products, you should first consider your target group and the psychological price range that the target group can actually bear, and further determine an appropriate value within this range. The pricing of products cannot depend on how many selling points our products have. Products priced at selling points in the market die in the battle without names every year. I think 39 yuan won today's barbecue market, not only from the perspective of "Brazil" culture, but also from the perspective of consumers.

The site selection is "a small difference, a thousand miles away"

The location of Brazilian barbecue is quite unique. Generally close to high-end shopping malls or residential areas, the distribution around high-quality people is also one of the reasons for winning the market. A celebrity once said that the secret of opening a shop is "location, location, or location", and a good location often makes your shop half successful. I have a deep understanding of the topic of "site selection" When I was at school, I used the holiday to set up a stall to sell bean sprouts. Because my neighbor is a bean sprout maker, I feel bored during the holiday, so I try to sell bean sprouts. Because of shyness and fear, I set up a bean sprout stand in a relatively remote street, next to which were several fruit sellers. Other people's fruits sell very fast, but few people patronize the bean sprout stand, and only 4 kilograms are sold in one day. The next day, just as the stall was about to open, the owner of the fruit stand came to chat with me and said to me, "This place is not suitable for selling bean sprouts. Even if your bean sprouts are good, few people will buy them, because people can't compare them, and people are not used to buying food in this place. I suggest you sell it in the vegetable market center, where it should be better! " I moved the booth to the center of the vegetable market with a grain of salt. Sure enough, I sold out all the remaining 60 kilograms of bean sprouts in less than half an hour. Only then did I deeply realize that location is too important for business.

Site selection is the first step in opening a store. Many people just choose the site and ignore some key details. Don't just consider size, decoration, display, rent, etc. Store, but also consider the environmental factors in front of outdoor stores and the consumption habits of surrounding community consumer groups. It is not unreasonable to set up Brazilian barbecues next to high-end shopping malls and communities. It closely revolves around its own target population, which not only ensures the quality of the target population, but also ensures the number of the target population, so that it will always be full.

Do you believe that the store spacing of 50 meters is close to the turnover gap of 600,000? This is a case that happened in our company. At the end of 2006, due to the need of business expansion, the company wants to open a new store at the corner 50 meters away from a competitive store that is on the verge of bankruptcy. In the eyes of ordinary people, it must be dead. On the contrary, our company made a profit by opening a new store within the first month after its opening, and its turnover was nearly 600 thousand different from that of competing stores. The sudden emergence of such a large turnover from there is actually nothing ingenious, just because of the location. As mentioned earlier, the company's newly opened store is at the corner 50 meters away from the competitive store, and the turnover is turned out from this "corner", because after turning this corner, there is a large supermarket opposite the company's newly opened store, and the average daily passenger flow of the supermarket is not less than 5,000. In the past, people didn't want to cross the road, that is, they couldn't see the competitive store, so they would rather run two more steps than buy products in that competitive store. Every day, 5000 people visit the supermarket, and naturally, 5000 people will visit this new store opposite the supermarket. Perhaps no one thought that such a small detail of "turning" turned out to be a great achievement today.

Let customers pay and always say "thank you!"

I dare not say that in Taiyuan, there is probably the most polite expression in Brazilian barbecue service. Anyone who has been there for consumption can feel the thoughtful and meticulous service there. When serving, the waiter will ask, "Do you need it, sir?" Every time you cut a piece of meat, you will ask, "Sir, is that all right?" Several people will ask the waiter several times until everyone says, "No, thanks!" " . When the checkout team meets, the cashier will smile and say to you every 5 seconds: "Sir, please wait a moment!" " "In such a service environment, will you still be angry because of service dissatisfaction? I don't think we will be infected, but we will respond to the waiter from time to time "no, thank you!" " Or "Never mind, thank you! ".I joked with my friends that coming out of Brazil for a barbecue made you feel not only more civilized, but also like a star. When you see others, you want to say "thank you!" Thank you! " .

Brazilian barbecue allows customers to say thank you out of their own pockets. Can customers buy our products and say thank you at the same time? We see that Brazilian barbecue makes customers say thank you without increasing the cost, but customers are happy to do it, as if they are not spending, but experiencing or experiencing a kind of value. While realizing or experiencing value, customers are deeply grateful to the brands that provide them with value. The value of a brand is not a castle in the air or a masterpiece. It is the nerve of brand connotation that every customer can touch-details. I believe that as long as everyone in all walks of life can truly understand the connotation of the brand they operate, map the connotation of the brand to the details of daily marketing work, and start from the details, customers can always say "thank you" after purchasing products.

Our famous shopping guide patiently and meticulously explained the product characteristics when customers bought the company's A brand. The customer was very satisfied and decided to buy a brand 10 box for two months. In the process of communication, the shopping guide found that he had fatty liver symptoms, and then promoted brand B to customers. After some communication, the customer also decided to buy B brand for two months at the same time. The customer suddenly returned to the store half an hour after leaving the store, and the shopping guide thought he would come back to return the goods. At this time, an unexpected thing happened. The customer went straight to the shopping guide and said, "First of all, I want to thank you. You just told me in detail, so I will believe you. I'll take another 30 boxes of A cards. " This case is widely circulated within the company. If you can make customers thank you, what else can't a taxi do? In fact, it is not the product itself or our so-called advertising concept that often moves customers, but more details when communicating with customers.

Standards are the foundation of brand evergreen.

Generally speaking, the service time of Brazilian barbecue is 40 minutes. If you pay attention when you consume, you will find that the difference between the serving time and the prescribed serving time is no more than 1 minute, and the barbecue series you consume will be served within 40 minutes.

As long as you spend more than two times, you will be deeply impressed by the strict serving time. You don't have to worry about some places. It takes half an hour to order a dish. In Brazil, you can enjoy every delicious food in a happy mood, and the waiter will appear several times in turn within the specified time to meet the needs of each customer. Many of us often complain about our customers when our products are neglected, but we don't think about our own problems. For example, the quality of products and services you provide to customers is consistent. Some people may say that there are subtle differences. Lack of standards is the death of many enterprises and products, and it is difficult for them to ensure that the same customer can enjoy the same quality products or services at different times. Why do you ask customers to buy our products again and again? Standardization is the enduring foundation of enterprises or products.

Promotion can attract customers without streaking.

Every time you barbecue in Brazil, you may also notice that the waiter will bring you a plate of popcorn and a plate of bread before the barbecue. While enjoying the barbecue, several waiters will take turns to add drinks to you. Some people may forget the reason because of this intimate service, but this is a fine embodiment of the shrewd management of Brazilian barbecue. Let's figure out how much a plate of popcorn and bread costs, and how much a cup of soft drink prepared by ourselves costs. This promotion method is really ingenious. Even if you eat a lot, you can't consume half a catty of barbecue after eating a plate of popcorn or bread. This is probably the secret that Brazilian barbecue is so cheap but always wins!

When it comes to promotion, people will immediately think of increasing investment, lowering product prices or buying more gifts. The promotion measures taken are often to kill one thousand enemies and lose 800, which may not be able to please customers in the end. Brazilian barbecue is handled very skillfully in this respect, which not only saves the cost but also does not damage the value of the product in the eyes of customers. Customers all think that barbecue can only be enjoyed in Brazil, but popcorn and bread can also be provided. There is no reason for customers not to enjoy such "additional" and "free" services. When designing promotional activities, can we refer to the promotion method of Brazilian barbecue to make customers accept our products from the perspective of value, instead of attracting consumers' attention through streaking?

After dinner, the waiter will always remind you to leave your consumption comments on the back of the menu, even a little "forced", but because there is a "thank you" in front, you still leave your contact information for the "star" to sign and let you "prove" yourself again.

The above is my little experience, and some people may have a deeper and more detailed understanding of it. From the above feelings, we can more or less understand how the brand is built. Brand not only needs quality, but also needs to extend quality and integrate it into the details of every customer's heart. If there are no greetings from waiters, if there are no smiles from waiters all the time, if there are no sales links carefully set by them, can you realize the existence of a Brazilian barbecue brand?

Everyone in our terminal is great. It is precisely because they smile at customers every day, tirelessly explain to every customer every day, carefully display the product terminal and so on. We will have the life of our products and the good reputation and brand image of our products in the eyes of consumers.

Brazilian barbecues have a way of making customers spend money and always say thank you. We can also find a way to make customers say thank you after buying the product. Everything is in the refinement and creation of details!

Friendly suggestion: If you are interested in opening a shop, you may wish to have a detailed look. The first part is the enlightenment of opening a shop; The second part is Thai food; The third part is Brazilian barbecue. I hope it helps you.