Is Haier Smart Home a Haier brand?

Haier Smart Home does not just refer to the Haier brand, it includes multiple operating entities. Haier’s official flagship store directly represents the company and sells all its products, while the Haier Refrigerator Flagship Store on JD.com focuses on the specific product category of refrigerators. Qingdao Haier Smart Home Appliance Technology Co., Ltd., a subsidiary of Haier Group, was established in 2006. It plays a key role in Haier's network strategy and operates smart products and solutions under the Haier and UHOME brands. This company is committed to promoting the intelligence of smart life and ecological scenarios, providing a full range of smart solutions, and aims to create a safe, comfortable, and convenient life experience for users.

As the world's leading intelligent solution platform, the company focuses on Haier's smart home ecology, taking smart security as the entry point, integrating the Internet of Things, cloud computing and big data technology to serve homes, communities and campuses , campuses, hotels and apartments and other diversified scenarios to help build smart cities in China. Relying on the R&D strength and brand advantages of Haier Group, the company has formed a business system with intelligent security as the core. It realizes device interconnection and data sharing through a self-developed cloud platform, and provides customized full-stack services.

At the same time, Haier Smart Home’s business has expanded to smart homes and smart communities, building a seamless connection between people and the environment, and further extending to parks, campuses and accommodation places. By creating popular products such as smart doors Locks and cameras, gradually achieving comprehensive breakthroughs in security products and smart suits. Therefore, it can be said that Haier Smart Home is part of Haier Group, but its business scope and product line far exceed a single brand and cover a wider range of smart life areas.