Will hotel pension become the future trend?

In fact, hotel-style pension is nothing new. It has existed in other western developed countries for more than 20 years, but it is only a sporadic case in China. There are many factors, such as the influence of China traditional culture and the taboo of the hotel industry.

I heard that a friend who works in a hotel told me such a true story. More than ten years ago, there was an old lady in her eighties in Malaysia who had some physical problems. Because her ancestral home is somewhere in Fujian, she has been wandering abroad for many years, thinking of going back to her hometown to find her roots after her death, so she discussed with her children to find a hotel and spend the rest of her life safely. I went to several hotels to discuss this matter, not because the price could not be discussed properly. It's just that the hotel has no such precedent. If someone dies in the hotel, it may seriously affect the reputation of the hotel. It will also make other guests staying in the hotel have a bad psychological reaction.

However, God will repay those who help them. Finally, they found the headquarters of a relatively large international hotel chain. Through communication with their senior management, the other party finally promised to help the elderly realize their wishes. However, it is necessary to sign a confidentiality agreement, and both parties shall not disclose this matter. Only a handful of people are allowed to know about it in this hotel. Moreover, after the death of the old man, according to local customs, it is necessary to do a seven-day ceremony in the room where the old man lives, and this cost should also be borne by his family. Finally, after all the formalities were signed, the old man lived in the hotel for nearly two months like an ordinary guest, and then died peacefully in his room one day. The hotel and their families immediately started the aftermath according to the prior agreement, and the confidentiality of the whole incident was quite complete. Even the service staff who clean the room for the elderly every day didn't know it before the incident.

Of course, great changes have taken place in the hotel industry now. In order to expand business and increase income, hotels are also trying their best to find another way. Many hotels have started the business of Confucius Center in their rooms. Provide a quiet and comfortable environment for those precious mothers who have just given birth. It not only provides delicious food and beautiful scenery, but also provides professional infant and postpartum health care services. The purpose is to solve the problems of guests and increase the number of tourists and income of our hotel. It is conceivable that hotel pension will also be put on the agenda. Because the hotel's service facilities are really suitable for the elderly with certain spending power. This kind of noble enjoyment must not be provided by ordinary nursing homes. Overall, the main advantages are as follows:

First, the hotel room is comfortable, with 7*24-hour service. You can be on call.

Second, the hotel has a professional team of chefs who can customize food for the elderly.

Third, the hotel can customize personalized services for each elderly person, such as birthdays and outings. , everywhere reflects the sense of dignity and uniqueness.

Of course, if you want to turn the original hotel into a paradise for the aged, you need to transform the existing hotel, and it is best to have a special hotel to undertake such services. Professional people do professional things. Try not to mix with ordinary guests, which will inevitably make others feel uncomfortable. Where there is demand, there is market. If the pain point of old-age care can be solved, hotel old-age care is by no means impossible.

However, this way of providing for the aged is only a supplement to the existing nursing homes, and it will not become the mainstream, because if you want to do it well and have characteristics, this investment is very large, and the cost of living for the elderly here will be much higher than that of nursing homes. It's beyond the reach of ordinary old people. However, this practice is also in line with the national concept of hierarchical, phased and distinctive old-age service.