Business Entrepreneurship Project Plan

In today’s society, business plans are used more and more frequently. An excellent business plan will often enable entrepreneurs to achieve twice the result with half the effort. However, do you know the format for writing a business plan? Below are business entrepreneurship project plans that I have collected for everyone. They are for reference only. Let’s take a look. Business Entrepreneurship Project Plan 1

1. Company Profile

Company Name: Ningbo Chuangliu Decoration Design Co., Ltd.

Registered capital: 1 million yuan.

Funding source: sole proprietorship

Company purpose: A warm and environmentally friendly home is our common goal!

Company philosophy: attentiveness, carefulness, sincerity , Innovation

Company profile: Ningbo Chuangliu Decoration Design Co., Ltd. is a decoration company that specializes in providing one-stop services for decoration materials, engineering design, architectural decoration engineering, curtain wall engineering and other construction. Home decoration is the company's main business. The company's market in the initial stage of development was Ningbo City. In the later period, the company will use coastal cities in Zhejiang Province as its base to strengthen business expansion and expand the company's business operation capabilities. Focusing on home, facade, and office decoration, we strive to Undertake large-scale projects with higher investment and obtain qualification certificates within one year. Through integrity and hard work, we win the praise of the people and build our own value brand. This investment project requires a small capital investment, a quick payback period, and high profits. With the development of China's economy, this industry has good market prospects and development potential.

2. Foreword

In recent years, my country's decoration and decoration market has developed rapidly, which has promoted the rapid development of related industries. New decorative materials continue to emerge, and consumer demand continues to grow. Expansion, therefore, some people say that the decoration industry is a sunrise industry. However, while we see development, we also see the existence of many factors that are detrimental to the development of the industry. For example, there are many traps in house decoration contracts. It is not uncommon for consumers to suffer huge losses due to illegal operations such as cutting corners and shoddy materials during construction, substandard environmental indicators, and decoration workers working without certificates. This also reduces the credibility of the entire industry. Low market access has resulted in a large number of unqualified companies and individuals contracting business, competing fiercely with discounts or gifts, and attracting customers at low prices. The disorderly competition in the market not only makes it common for manufacturers operating in an industry to suffer losses, but also makes it difficult to protect the legitimate rights and interests of consumers.

There will still be a large market in the home decoration industry in the next two to three years. What the home decoration market lacks is a decoration company with a certain brand that can be trusted by ordinary people and can provide one-stop services such as decoration materials, engineering design, and construction. Our company wants to seize this opportunity and make our one-stop service decoration brand bigger and stronger.

3. Target market analysis

1. Looking back at history, my country’s decorative design lags far behind the situation. In the early 1980s, with the reform and opening up, a large number of star-rated hotels were built in the country. , most of the decoration projects were monopolized by Hong Kong contractors. They brought a rich, luxurious and cumbersome commercial style, which opened the eyes of the Chinese people who were new to decoration. As a result, the domestic decoration market, decoration concepts and decoration styles were changed by this " monopolized by the hotel style. Whether it is a hotel, hotel, office building, home or shopping mall, they are all wrapped in this style with the main body of the building. Material vendors are seizing the opportunity to fill the material markets in various places with their "star-rated" products. The interior design, which was originally passive and without individuality, has been dominated by the trend of manufacturers. In addition, the owners are low-minded and compare themselves with each other. The designers lack the confidence and apply mechanically, resulting in a large amount of ignorant investment in piling up, cumbersome and vulgar decoration projects. the person’s money. Luxurious decorations one after another, homes decorated with "five-star" decorations one after another, in order to satisfy the vanity of the "nouveau riche", how much money of the Chinese people was wasted and how much spiritual garbage was created. Therefore, the correct and desirable interior decoration style should guide people who have entered the 21st century to grasp whether it is right or not and be clear and familiar with it.

Let the interior decoration develop towards a simple style, and gradually realize the concept of "light decoration and heavy decoration" to "light decoration and heavy space" as the most developed design element of our time and become our decoration concept.

2. Simple design features Simplicity is not simplicity. Simplicity is the essence of good quality that has been continuously combined and screened. It is the promotion and condensation of the popular appearance of the object form into a highly concentrated and highly summarized form. abstract form. The new concepts are concise and abandon the traditional clichés and glitz. They mostly use new materials, new technologies, and new methods to integrate with people's new thoughts and concepts to achieve the unity of nature and man, and the people-oriented realm. Simplicity is a natural law, a cultural refinement, and everyone’s handiwork. "Both carving and polishing, return to simplicity." (Zhuangzi's words) "Art creation should be simple rather than complicated, and it should be hidden but not exposed." (Qi Baishi's words) These are the most incisive explanations of simplicity.

3. Simple design techniques Simplicity is not a lack of design elements, it is a higher level of creative realm. In terms of interior design, it is not necessary to abandon the rules and simplicity of the original architectural space and to arbitrarily decorate the architectural carrier. Instead, we put more emphasis on function, structure and form integrity in design, and pursue the depth and precision of materials, technology, and space. Using simple techniques to create interiors requires designers to have high design literacy and practical experience. Designers need to go deep into life, think repeatedly, carefully deliberate, refine carefully, and use the least design language to express the deepest design connotation. Cutting out the complex and simplifying, eliminating the false and retaining the true, with highly concise colors and extremely simple shapes, on the premise of meeting functional needs, we combine space, people and objects in a reasonable and exquisite way, and use the most concise brushwork to depict the richest and most moving spatial effect. This is the highest realm of design art. Simplicity means concise lines and neat shapes. It is also the perfect combination of romantic nostalgia and avant-garde style. Just imagine, the elegant and natural design work is combined with several blocks, and a few dots and lines summarize all the complex forms in one go, vivid and concise. Combining the practical and fashionable simple style with independent and self-personality, the warm vividness and flowing beautiful texture interpret their respective charms through the use of decorative materials. In this way, we can show our fashionable personality in a simple and light modern living environment, and taste an elegant life.

4. The cognition of simplicity. The aesthetics of simplicity vary from person to person. People’s age, knowledge, literacy, and life background are different, and their taste requirements are also different. Designers have the responsibility to introduce people to an extraordinary world that is concise, subtle and full of individuality. They have the obligation to enhance people's aesthetic awareness, and let this international style ease the impact of aesthetic concepts and narrow the gap between each other's aesthetics with the arrival of China's accession to the WTO. level gap.

IV. Service introduction

1. Simple and Chinese style decoration

2. Simple style decoration

3. Home decoration

4. Interior design

5. Villa decoration design

6. New Chinese style decoration design

7. Urban design

8. Decoration

9. Decoration

10. Decoration

5. Target market promotion

The product exhibition stand (Spotlight Exhibits) is in The homepage of Made in China website and the homepage of each product catalog are carried out in the form of static pictures and text links, which are particularly effective in promoting product image and corporate brand, and have always been recognized and supported by various promotional customers.

The promotion of interior decoration services can be divided into two major channels: the Internet and the public. Build your own studio website on the Internet. Demonstrate the skills and credibility of our studio. You can also have netizens supervise and correct your service methods and attitudes on the website.

6. Service plan

1. Before decorating, please read this manual and the "House Instruction Manual" in detail. If you have any questions, please consult the "Tingyuxuan" decoration studio.

2. Before decoration, check whether there are any abnormal problems in the house, such as whether the floor drain is unobstructed. If any problems are found, notify the property management company.

3. In order to provide you with decoration management services in a timely manner, please inform the property service company of the decoration time, decoration projects and other relevant contents of your home, that is, go through the decoration approval procedures. The property service company will inform you and the decoration construction unit of the precautions when carrying out decoration, and sign a "Decoration and Decoration Management Service Agreement" and a "Construction Security and Fire Fighting Responsibility Guarantee". The above two agreements have corresponding provisions on the decoration management behavior of the property service company, the decoration construction unit, and your decoration behavior.

4. The studio service department will ask for the "Decoration Permit" from the construction unit and apply for "Temporary Access Pass" for the decoration construction personnel to facilitate the normal entry and exit of the construction personnel; the construction personnel need to prepare their personal information when applying for the access pass. Information (1-inch recent photo without hat and copy of ID card).

5. In order to ensure the safety of you and your neighbors’ houses (including hidden dangers caused by fire protection, house structure, pipeline demolition and modification, etc.), property service company staff will conduct regular inspections of the decoration site.

6. Please inform your decoration construction personnel about the prohibited behaviors notified by the property service company. The property service company will also assist you in supervising whether the construction workers have any violations during daily inspections.

7. After the decoration is completed, the property service company will work with you and the decoration construction unit to inspect and accept your house. We mainly decorate indoor and outdoor public facilities and equipment. Behavior is accepted.

8. Since a large amount of combustible materials will be used during the renovation, fire prevention awareness and equipment must be in place. On the one hand, the property service company will strengthen inspections. On the other hand, you and the construction staff are also asked to take safety precautions. , equipped with fire extinguishers.

9. The community you are in belongs to a high-rise building. If a very light object falls from a height, it will cause serious consequences. You must inform the decoration construction personnel and restrain them. Service companies will also step up inspections in this regard.

7. Financial and personnel planning

In the company’s financial structure, the initial investment is 1 million, which is mainly used for the company to provide one-stop services such as decoration materials, engineering design, and construction. Our company is a project with low investment, quick recovery and large profits. The profit is estimated to be 1 million in the first two years. In the future, costs will be reduced through advanced management and the profit margin will be stabilized at around 30. In the next few years, reasonable capital increases can be made based on the company's balance sheet in order to better develop the company's business! Business Entrepreneurship Project Plan 2

Market Overview

Korean barbecue has become the most popular market in recent years. An emerging fashionable catering project, with the popularity of Korean cuisine in large and medium-sized cities in China, Korean barbecue has quickly entered the attention of consumers. The survey shows that the tastes of Chinese barbecue and Korean barbecue consumers are different. The former prefers fragrant, spicy and spicy, while the latter prefers fragrant, sweet and spicy. Most consumers who love Korean barbecue are initially attracted by sweet and spicy food. Attracted by dipping sauce, this kind of food that subverts the traditional Chinese catering tastes has broad market prospects.

Traditional Korean barbecue restaurants have high entry barriers. In order to allow small entrepreneurs to find an entry point, our magazine will deeply analyze the market segment of Korean barbecue - self-service Korean barbecue. Since the project has a small investment and a high rate of return, and for customers, it has many dishes, is casual and fashionable, and is suitable for small gatherings of all walks of life. The self-service Korean barbecue restaurant is bound to set off a whirlwind in the domestic catering industry.

Investment return analysis

1. Amount budget

The total investment in a small self-service Korean barbecue restaurant is generally around 50,000-80,000 yuan: of which store rent ( Calculated based on three months and 50 square meters) 15,000-25,000 yuan; decoration and various equipment configurations, exhaust fans, air conditioners, tables and chairs, pots, refrigerators, tableware, etc. 25,000-35,000 yuan; labor cost 10,000 yuan Yuan. If investors have sufficient funds, they can consider increasing the store area or enhancing the interior decoration features based on this investment.

In addition, investors must prepare 20,000 to 30,000 yuan in liquidity to cope with subsequent investment or emergencies after opening.

2. Income evaluation

The barbecue restaurant is calculated based on 20 tables, 4 people per table, and per capita consumption of 30 yuan. There is 1 wave of customers at noon every day, and 1-2 customers at night. With a wave of customers, the average daily turnover can reach about 6,000 yuan. Calculated based on a pure profit margin of 20, the daily profit is nearly 1,200 yuan, and the monthly profit is more than 30,000 yuan. Investors can recover the cost within three months, and the annual profit can reach More than 200,000 yuan.

Key points for site selection

Self-service Korean barbecue is different from large-scale Korean barbecue restaurants. Its customer base often does not particularly value the store environment or grade when consuming, but values ??" Therefore, investors should focus on the following three aspects when selecting a location:

1. Catering Street

Self-service Korean barbecue can choose to operate on a catering street. The advantage is that it can divert customers from some other restaurants in the early stage of operation, but it should be noted that it is best not to overlap with the business contents of surrounding restaurants, and the consumption specifications are at the same price level, which can be slightly lower.

2. The store should not be too large.

The store area is preferably within 40-60 square meters and does not need to be too large. First, the cost can be controlled. Second, because the store is not big, as long as there are a few tables of people consuming, it can give passers-by the feeling that the business is good. If the store is too big, if the early publicity is not adequate, it will easily fall into "deserted business." vicious cycle.

3. Convenient transportation

First of all, there must be parking spaces nearby; secondly, it is best to be close to a bus station or taxi stand. Urbanites live a fast-paced life, and any restaurant may face the risk of being excluded if customers spend a lot of time due to inconvenient transportation.

Although the above three aspects need to be paid attention to when selecting a location, everything must also be based on the premise that the rent is relatively cheap.

Decoration reminder

Since the store is small, when decorating, it is necessary to consider placing as many tables and chairs as possible while avoiding collisions between customers.

1. Table design

Successful case Hubei Deng’s Korean BBQ restaurant is about 50 square meters in size. There are 7 long tables along the left side of the main aisle after entering, each long table can accommodate 4 Individual dining; the right side is wider, with two long tables connected together, equivalent to a large long table with two stoves, which can accommodate 8 people for dining, with a maximum of 6 rows. There are only 19 long tables in the entire store, and each long table is equipped with two long wooden benches, which is more cost-effective and space-saving than a single bench.

2. In-store decoration

Due to heavy barbecue fumes and long-term operation, oil stains that are difficult to clean are easy to form on the walls and floors. Therefore, non-slip floor tiles should be used in the store, and the walls should not be painted. , it is best to choose dark yellow antique wall tiles.

　3. Ventilation equipment

Successful case: In the Guangzhou Hanji BBQ restaurant, a simple smoke machine is connected directly above each table. There is almost no smell of oil smoke during the meal. According to the shop owner, although the simple smoke machine is not expensive, since each machine must be installed in a fixed location, the flue, external packaging and labor costs have greatly increased the cost of opening a shop. It is recommended that ordinary small shops choose carefully. Ventilation equipment.

Therefore, an ordinary self-service barbecue restaurant can install 8-10 exhaust fans, neatly arranged side by side on the upper ends of the walls on both sides of the main aisle in the store.

Dishes settings

Dishes settings are mainly determined based on the buffet price, taking 30 yuan/person as a reference. In addition to beef as the main meat dish, the dishes in the store must also be equipped with pork, Chicken, fish, etc.; should be supplemented by a variety of vegetarian dishes such as lettuce, lotus root, potatoes, tomatoes, taro; at the same time, it should also be equipped with 8-10 kinds of fruits and pastries; in addition, in order to improve the menu lineup of the store, you can add such as Fish skin, chicken skin, steak, sashimi and small seafood.

Special dish: black pepper beef. Cut the beef into thin slices, rinse repeatedly with water until there is no blood, squeeze out the water with your hands, marinate with cooking wine and dry starch for at least 30 minutes, add soy sauce, oyster sauce, white sugar and black pepper, mix well.

Business characteristics

1. Self-service Korean barbecue has two powerful selling points, one is self-service, and the other is Korean barbecue. This locks the target customer group of this project as students, White-collar and other young consumers. In terms of publicity strategy, flyers are a must; you can also place pots and stoves outside the store, barbecue on site, and earn free food samples; you can also post on Dianping.com and major catering websites.

2. Since the self-service price is fixed, if there is a discount, it is likely to give customers the feeling of "cheap but not good". Therefore, the store will not discount. In the early stage of opening, you can try "20 yuan per table." Drinks", "Send a single consumption voucher for a purchase of 120 yuan or more" and other activities.

3. When eating buffets, consumers often have the mentality of eating back the "benefits", so they often have "big eyes and small belly" when picking up dishes. In order to prevent cost losses caused by waste, the owner of a barbecue restaurant with rich and high-quality dishes can stipulate that "the remaining dishes at checkout must not exceed 100g", otherwise customers must purchase at an average price of 15 yuan/kg. In this way, consumers' waste can be controlled and the interests of small stores can be protected.

4. The power of details cannot be ignored. When there are more and more similar projects in an area, if you want to retain customers and develop new customers, in addition to maintaining the original quality, you must also enhance service, that is, control the details.

Successful case: In the eyes of many people, she is just an ordinary vocational high school student with an ordinary appearance. She graduated in 20xx and has done beauty salons and massages. Two years ago, her family asked an acquaintance to arrange a job for her as an office clerk in a small company. However, she refused to settle for the status quo. After having a Korean barbecue with her friends last year, she resigned first and then went home to ask her parents for money. I want to open a self-service Korean barbecue restaurant. "I still remember how angry my father was when he heard that I resigned, and he was about to hit me?"

At that time, her relatives and friends did not approve of her opening a store. A 22-year-old girl who was not very experienced in the world. , aren’t you making fun of your parents’ hard-earned money? But despite all objections, he managed to get 60,000 yuan in start-up capital after writing an "IOU" to his father.

As a result, the business of the self-service Korean barbecue restaurant is extremely booming. The 60-square-meter store has 24 tables. There are at least 2 waves of customers every night, and at least 3-4 waves of customers on weekends. The daily turnover Up to six to seven thousand yuan, up to 10,000 yuan. Everyone was surprised by this result, but they were calm and composed during the interview: "I think this is inevitable." His tone was quite childish, but it also revealed the domineering power of a successful person.

Does your barbecue restaurant have a better environment than other restaurants? Is the food good? Can't say. Carefully analyzing the magic weapon for her success, there is actually only one thing - details.

Perhaps it has something to do with her several years of working experience in the service industry. She has strong observation skills, a gentle attitude, and is good at communicating with others. Entrepreneurs can learn from her "Ten Service Rules":

1. No matter whether the business in the store is good or bad, he will go to the door of the store every 5 minutes to briefly introduce the characteristics of the store to passers-by;

2. When the customer sits down, there will be a clerk immediately waiting on the stove Put a piece of paper made of special material on top to prevent the food from being burnt;

3. Before starting the fire, a shop assistant will provide an apron and sleeves to prevent the customer's clothes and skin from being splashed with oil. Arrive;

4. After starting the fire, a clerk will briefly explain the precautions during the barbecue process in front of the customer's table for 30 seconds;

5. Considering the health of the customer, we will Two pairs of chopsticks are prepared for each customer: one for barbecue and one for dining;

6. Taking into account the different taste preferences of customers, Korean barbecue traditional sweet and spicy sauce is prepared, as well as ketchup, A variety of dipping sauces such as chili sauce, chili powder, green pepper sauce, etc. are available for customers to choose from;

7. In addition to preparing raw beef and raw chicken without seasonings that are provided in ordinary barbecue restaurants, we also prepare raw Black pepper beef and raw curry chicken; because the barbecue stove is not large, there are strict requirements on the size, shape, and thickness of the dishes, striving to make customers feel exquisite in leisure;

8. Ordinary self-service barbecue shop The pastries and cold dishes are usually piled up and placed on a plate like other dishes, but the pastries and cold dishes are divided into several small plates in advance and placed on a large plate for the convenience of customers;

9. Store employees take turns to observe the food supply situation, and all missing dishes are quickly supplied without waiting for customers to notice;

10. There is a record book specially used to record customer feedback. Opinions and suggestions on store service and dishes. After closing every day, the contents in the record book will be carefully studied, and the dishes will be adjusted once every half month.

After a day of observation by our reporter, we found that her success was no accident. Her control over the overall operation and her ability to grasp details made it difficult for the reporter to believe that she was just a 22-year-old girl. In fact, any project has room for development, and the key to success or failure often lies in the investor's dedication to the project. Business Entrepreneurship Project Plan 3

1. The potential and trends of convenience stores

In recent years, due to the increasing number of large-scale stores, small and medium-sized stores have become more sophisticated in terms of product varieties and business projects, The backward business philosophy and high operating costs have resulted in smaller and smaller living spaces, which has triggered changes in business formats, resulting in the emergence of convenience stores, another format that exists between supermarkets and small grocery stores.

Convenience stores are mainly small supermarkets opened for the convenience of surrounding residents or people. They are a retail format that exists on the edge of the business district market of large comprehensive stores and shopping malls.

A retail format that mainly operates a complete range of business items and deals in daily fast-moving consumer goods. It is mainly opened in various communities and places with a large floating population and fast-moving consumer goods, or near schools. The business district generally only covers the surrounding 200M range.

The management of convenience stores should firmly grasp the blank spots in the market of large-scale stores, take convenience for consumers as the premise, and provide consumers with a convenient and fast shopping environment in order to win over consumers.

Mainly engaged in fast-moving consumer goods, daily necessities, books and newspapers, chargeable business agencies, pastries, fruits and vegetables and other commodities.

Because it has the operating characteristics of a supermarket, the operating cost, price and convenience advantages of a grocery store, it quickly won the favor of consumers, and thus developed rapidly and formed a chain operation.

In the future, as the pace of life continues to accelerate, first, comprehensive large-scale stores, and second, convenient and fast convenience store operations should be the development trend of the retail industry.

Due to the relatively low level of economic income in China and its late start, there are currently no outstanding companies in the convenience store format. Everyone is groping while doing it, resulting in slow development of the format.

2. Site Selection

(1) Business District Concept

The business district of a convenience store is generally located within a straight-line distance of 0-200 meters from the store. The effect is relatively poor when it exceeds 200 meters, and the operating area is generally 60---200 square meters.

(2) Business location selection

Generally they are in the community (with its own business district) and popular places on the roadside, or next to hypermarkets (with the help of other people’s business districts) business district), in order to achieve their own business profits.

3. Investment plan

(1) CI design

1. Corporate logo

It should clearly reflect the operation of the convenience store The information must conform to the operating characteristics of the convenience store, and must be able to effectively combine existing resources to design the enterprise's CI.

It is necessary to design the corporate logo of a convenience store chain that reflects the operating characteristics of Sunshine Supermarket.

2. Corporate philosophy

Provide convenient shopping conditions for the public

Provide consumers with high-quality services

Provide consumers with suitable Products

(2) Investment plan

1. Fixed facilities

The decoration of the ceiling convenience store does not have to be luxurious, as long as it conforms to its own business characteristics and can In order to leave a clean and comfortable environment for customers, generally you only need to use a white ceiling or other warm-colored ceilings. However, you should pay more attention to the matching when laying out and decorating. The more common ones are white putty ceiling or gypsum board. .

Since the ground convenience stores are open for a long time and basically sell daily food (food sales account for 50-60%), the colors of the store are required to be relatively elegant, bright and fresh. Due to the reflection effect of light, store floors are generally required to be mainly plain and light-colored. Milky white or beige floors are generally used.

The signboard of a convenience store is generally equivalent to the street width of the store. There is no need to consider luxury when making it. It only needs to match its own characteristics, effectively fit the business characteristics of the company, and conform to the characteristics of the convenience store itself. If necessary, in order to save costs, you can also consider sponsoring the production by enterprises.

As long as the floor in front of the store is flat, easy to maintain hygiene, and does not cause too much dust, it is usually a plain floor or a cement floor.

Wall - In order to ensure the brightness of the store, convenience stores generally use white imitation porcelain as the decorative color of the wall. They can also use advertising pictures for decoration with the purpose of highlighting the commercial atmosphere. When using advertising pictures It is generally required to use light box films with higher reflectivity.

Lighting - white or warm colors are mainly used, and most of them use white fluorescent tubes. Under normal circumstances, it is necessary to maintain a lamp tube of 10-15 square meters to make the luminosity meet the business needs. .

Sounds - In order to ensure customers' comfortable shopping psychology, convenience stores are generally equipped with low-power speakers, and mainly use open and soothing background music.

2. Business equipment

Computer - Generally, each store is equipped with a cash register, which has both front and back functions, and there is no need to equip a special back-end operating system.

Software - connected to the headquarters, each store uses a software system to facilitate management and monitoring by the headquarters, and the headquarters can conduct inventory management based on the system.

Cashier counter - cashier counter and management workbench.

Shelves - In terms of square meters, one set of shelves is required for every 4-4.5 square meters. You only need to use ordinary shelves.

Freezer - Because convenience stores are convenient for nearby residents, convenience stores generally have two freezers, one is a beverage and beer cabinet, and the other is a special freezer for ice cream.

Other equipment - such as book cabinets and pastry cabinets, can be added according to the needs of the business projects.

Business Entrepreneurship Project Plan 4

1. Company Profile

Main business scope:

Industrialized Chinese food (including various types of Beilv freeze-dried food, instant nutrition Porridge, rice bowls, instant dishes, ready-to-eat vegetarian dishes and blue plum drinks, etc.)

Enterprise type: new industry

Production, manufacturing, retail and wholesale services agriculture

New industries Traditional industries Others

2. Personal situation of the author of the business plan

Previous relevant experience (including time):

1985-1995 Tianjin Electric Meter Factory Skilled worker

1995-1997 Paper company accountant

1997-20xx restaurant accountant

20xx-20xx entertainment center accountant

20xx- 20xx Health Center Accountant

20xx-20xx Food Sales Department Accountant

20xx to present Jixiang Sanbao Store

Educational background, relevant courses studied (including time) ：

1983-1985 Tianjin Electric Meter Factory Technical School Electronic Instruments

1994 Tianjin Hexi Vocational College Accounting Certificate Training

3. Market Assessment

Target customer description: fashion crowd, office workers, enterprise personnel, teachers, students, medical staff, patients, etc.

Market capacity or estimated market share of the company: Our store is located on the inner ring road with convenient transportation and is surrounded by high-rise office buildings, music conservatories, etc. According to reports, the fast food industry's turnover will reach 20xx billion yuan in 2005, and instant noodles alone will reach 23 billion yuan. It can also reach a market capacity of 200 million yuan based on 1 calculation, and the market share is expected to reach 20%.

Change trend of market capacity: As people pay more and more attention to food safety and have a better understanding of nutritious fast food, our brand and product popularity will become higher and higher, the price will be reasonable, and the market share will be obvious Increase.

Main advantages of competitors:

1. Strong funds, frequent promotions

2. Early entry into the market, many varieties

3. Strong publicity

4. Perfect management

Competitors’ main disadvantages:

1. High price

2. Most Lack of nutrients, rarely green and organic food

3. High start-up costs and large operating area

4. Lots of equipment and manpower

Compared with The main advantages of competitors:

1. Moderate price

2. Green organic food

3. No kitchen, no smoke, no chef, no work required Dianye is the only fast food restaurant that can be opened in an office building

4. Low investment cost and easy to operate

5. Adopt a new composite membership franchise chain method

The main disadvantages of this company compared to its competitors:

1. Less funds

2. Late entry into the market

3. Publicity needs to be strengthened

4. Management must be more perfect

4. Marketing plan

1. Products

Main features of products or services

Malatang green organic food, just soak it in boiling water and eat immediately

A variety of nutritious porridge green organic food, just soak it in boiling water and simmer it and eat it immediately

A variety of vegetable green organic food, microwave it Warm and ready to eat

A variety of vegetarian dishes ready to eat out of the bag

2. Price (omitted)

(1) Site selection details:

Address: Women's Entrepreneurship Center Bungalow

Area (square meters): 54

Rent or construction cost: 1,300 yuan/month

(2) Choose this address The main reason: It is located on the inner ring road, with convenient transportation. There are high-rise office buildings, music conservatories, etc. nearby, which is convenient for store consumption and takeout delivery

　(3) Sales method (select one and hit):

The products or services will be sold or provided to: Final consumer retailers and wholesalers

(4) Reasons for choosing this sales method: It is conducive to becoming bigger and stronger and maximizing benefits

5. Enterprise organizational structure

The enterprise will be registered as:

Sole proprietorship limited liability company

Sole proprietorship and others

Partnership

Proposed business name: Jixiang Sanbao Your Store

Employees of the company (please attach the company organizational chart and employee job descriptions):

Monthly salary for position

1,000 yuan for owner or manager Ding xx

700 yuan for three employees

Business licenses and permits that the enterprise will obtain: individual industrial and commercial households, Health License

Enjoy national preferential policies and be exempted from administrative fees of 1,000 yuan

6. Financial planning (omitted)

World Entrepreneurship Laboratory wishes you all the best Friends who want to start a business will succeed!