90% of catering people’s friends circle don’t know about marketing

90% of catering people don’t know about marketing in their circle of friends

Wechat merchants will use circle of friends marketing techniques, which are essential for restaurants to improve their conversion rate.

There is a "six-dimensional space theory" in interpersonal communication, which means that there will be no more than six people between a person and any stranger. That is, any two people only need to pass through six people. Connect with each other.

As a social media that modern people rely on, WeChat has strengthened the weak links between people. WeChat Moments has become a place for people to share their lives and communicate. Many catering people spend a lot of energy and money to expand their popularity. In fact, it is better to start from the side and make good use of WeChat Moments as a mass communication channel to strengthen the connection with consumers. Maybe for every six people you spread good content to, you get one new customer.

You may accidentally make these mistakes when posting on Moments

Everyone likes to post on Moments and read Moments during holidays and no matter what. With the help of WeChat’s user base, viral marketing methods such as Pinduoduo’s price bargaining have been successful.

However, many catering practitioners do not pay attention to the circle of friends, and the content they send out often unknowingly damages the image of the company.

1. Brush the screen without bottom line

Evaluation: Maiba’s identification is correct.

Tucao index: ★★★★★

Content should not be too repetitive. Many micro-businesses are examples. The consequence of crazy screen browsing is to be blocked and blacklisted.

2. The content causes discomfort

Comment: The picture is too beautiful to watch.

Tucao index: ★★★★★

In the above example, the boss’s original intention is good and he wants to emphasize the freshness of the ingredients, but the pictures used are full of blood and blood, which makes If people feel unhygienic, they will naturally lose their appetite.

3. Nine-square grid, low-end picture

Evaluation: The whole section is broken.

Complaint index: ★★★★☆

Modern people pay attention to beauty. They receive so much information every day, and they see nine blurry and unfocused pictures filling the screen. Of course, the most natural reaction to the picture is to just slide it up. 4. The picture is overly beautified

Comments: Please turn off the beauty mode.

Complaint index: ★★★☆☆

Some bosses also like to beautify the pictures in their circle of friends, but if they are too prettified, sometimes it can be seen at a glance.

Furthermore, if it is inconsistent with the reality, it will not be like this when customers actually go to the store, which will cause resentment.

5. Too many negative emotions

Comments: Wrong set.

Complaint index: ★★★☆☆

It is not easy to make catering. In addition to the daily workload, you meet all kinds of different people, and unpleasant things are easy to happen to some. Restaurant owners like to vent their emotions in WeChat Moments.

But often being in negative emotions not only brings negative energy to others, but also makes people think that you are not good at solving problems, so they stay away from you.

Second, look at friend circle marketing from the perspective of micro-business

Based on the space of mobile Internet, the micro-business group has been growing day by day in recent years. With the help of social software, they have a wide network of contacts. Friends cover people from all walks of life, and thus you can get more resources and consumers.

Many people’s impressions of WeChat businesses are still limited to non-stop screen swiping and

“low-end”. However, with the growth of the WeChat business population, many WeChat businesses Experienced people have summarized the rules for running a circle of friends. Here we talk about it from two directions.

Look at the time.

Usually people are more likely to check Moments when commuting and dining, so Moments marketing can focus more on these time points.

For example, a sincere greeting in the morning will not cause much resentment, but the temptation of a meal will naturally make consumers move their index fingers.

Second look at the content.

There are two types of people posting on Moments. One is sharing. The content shared can be opinions, information, or posting interesting things about life or making complaints. The other is to show off, hoping to gain recognition.

Some WeChat businessmen will pay attention to this technique when posting in Moments. They should not exceed 5 posts a day, and the content of these 5 posts cannot all be advertisements. They should also include sharing of life and other content in order to achieve the goal of life. change. This also shows that compared to swiping advertising and marketing, catering people's circle of friends are more likely to be accepted if they move closer to these aspects.

How do three catering people do good marketing in the circle of friends?

1. Bring the consumption scene to increase the sense of presence

The purpose of increasing the sense of presence is to lead the friends in the circle of friends to understand The existence of the brand will make you the first to come to mind when needed.

For example, in some member communities, merchants post photos of food to advertise during breakfast time and remind everyone to eat breakfast, so that consumers can associate their products with the breakfast scene. Catering people can use Moments to think about when customers need them and seize good opportunities.

2. Show off the company’s advantages to increase favorability

It is not enough to make customers think of themselves for the first time. If you want to transform your circle of friends marketing, you must amplify the advantages of the restaurant and improve your reputation. Its own favorability stands out among many brands and completely attracts the attention of consumers.

In addition, some restaurant owners share the working status of their employees in their circle of friends, which not only conveys the vitality of the team and corporate culture, but also makes internal employees feel gratified and motivated when they see it. 3. Timely feedback increases interaction

In the Internet era, it is not uncommon for businesses to proactively build communities to interact with consumers. For example, Funiutang organized a user community based on "Baman" and successfully operated hundreds of thousands of user fans. .

The same is true for the interaction in the catering circle of friends. It can not only increase the stickiness of consumers, but also get more feedback, so as to make better improvements.