What problems should be avoided in hotel marketing strategy?

Problems to be avoided in hotel marketing strategy

First, a considerable part of hotel marketing management still stays in traditional marketing methods such as teamwork, signing contracts or simple promotion and low-level price reduction. Lack of market analysis and market positioning of their own hotels, or lack of in-depth analysis and inaccurate positioning, make the hotel management strategy vague.

Secondly, at present, the main focus of hotel management and sales is to understand competitors and how to compete with peers in scale, price, service and culture. Just trying to explore their own "potential", gradually forming "behind closed doors" and "behind closed doors", artificially reducing the tourist market of their hotels.

Third, enterprise development advocates the "80/20 rule", that is, 80% of the turnover of most enterprises comes from repeated purchases or consumption of 20% loyal customers, and the other 20% comes from those 80% free customers. Many hotels lack research on the needs of 20% loyal customers, and have not considered how to attract them to stay, how to carry out activities such as catering, entertainment, socialization and consumption promotion according to their needs, and how to carry out "personalized" business sales.

In short, the market is the source of hotel survival, and the main contradiction in the market is the contradiction between supply and demand. Therefore, the hotel's business thinking should take the market demand as the starting point and the foothold. We must push enterprises to the market, seek survival and development in the market, and thus establish a leading position in the local industry. No matter how the hotel changes, it is inseparable from the "service" of this school. Service is the essence of the hotel industry and the product of the hotel. It can never be replaced by spending money and relying on hardware.