Restaurant opening marketing plan

Wang Lijun, the founder of Charming Chef Restaurant Co., Ltd. (hereinafter referred to as Charming Chef Restaurant), is a? Busy? Dude, he's a chef, but he has a lot of ideas, doesn't he? Toss? Things. Recently, he realized his dream of opening a shop and opened a home in Tiantongyuan Community, Beijing? Charming chef? Since it opened in early September, business has been booming, with an average of more than three times a day.

To make restaurants fire up in the community, Wang Lijun has three tricks to win: taking the elderly community as the starting point and taking? Filial piety culture? Do the theme to impress them; Use? Qiandaohu stew? Making bright files not only shows the characteristics of Jiangnan cuisine, but also improves the speed of food delivery; Let high-end hotel dishes successfully airborne to residential areas, and sales are hot.

Restaurant opening marketing planning: a big fight? Filial piety? brand

Wang Lijun said that opening a store must have a theme, whether it is a big store or a small one. What is the theme of the restaurant? Filial piety culture? , determined by location. Because the store is located in a residential area, what's in the residential area? Left-behind elderly people? This became a breakthrough. This group is a fast communication channel and an effective communication object. First of all, young people go to work during the day and don't get in touch very much at ordinary times, while old people often meet and chat at home. Through their word of mouth, more people can know the name of the restaurant as soon as possible. Secondly, most meals in big communities are treated by the children of the elderly. As for where to eat, the word-of-mouth and opinions of the elderly are the first choice for family dinners.

The theme has been determined, and several marketing measures after opening the store are closely related to this theme.

Planning 1, as long as the elderly come, there will be prizes.

Just past the Mid-Autumn Festival, Charming Chef Restaurant launched a lottery for the elderly. The activity time is 8: 00 pm on September 30th-65438+1October 26th (Double Ninth Festival). Anyone who brings an elderly person over 60 to the Charming Chef's restaurant for dinner during the activity, 199 yuan will draw one lottery ticket for each table above, and two for each table above 398 yuan, and so on. Lottery is divided into two parts: the positive ticket is kept by the customer, and the negative ticket is printed with the customer's address, telephone number and ID number. Write it clearly by the customer and put it into the lottery box in the front hall. The lottery ceremony of 65438+ will be held at 8 pm on October 26th, 2008/kloc-0. Six old people who dine on the spot will draw lucky old people in this activity that night, among which? Lucky as the East China Sea Award? 10,? Shoubi Nanshan Award? 20 lucky old people, * * * 30 lucky old people (the 6 old people who participated in this lucky draw will receive a beautiful gift). The old people who took part in this lucky draw 100% won the prize, but who didn't? Happy as the East China Sea? 、? Shoubi Nanshan? The award-winning old man will be sent out by the charming chef restaurant? Healthy and happy? Awards (restaurant features? Hangzhou salted duck? A copy).

Planning 1999 Double Ninth Festival for boiling water for the elderly.

1June17-101October 26th (Double Ninth Festival). In these ten days, six tables of elderly people over 60 are invited to the store for free meals every day. The hotel should contact the neighborhood Committee in advance, and the neighborhood Committee will inform the elderly over 60 to stand side by side in order. Six tables a day, ten days is sixty tables, and there are * * * six hundred old people. As a result, it will inevitably cause a sensation among the elderly in the community. The cost of each table is about 200-300 yuan, but it must be made into the standard of one table in 800 yuan. The cooking process should be more careful than usual, and the dishes should be kept healthy, which is suitable for the elderly.

Planning 3. Old people get a 10% discount when they come to eat.

Charming chef restaurant calls itself? No discount store? All dishes are not discounted, except for the elderly over 60 years old. One table 10 is over 60 years old, and the whole table can enjoy the discount of 10%. In order to let the elderly with mobility difficulties enjoy the delicious food of the hotel, the take-out of Charming Chef's restaurant does not need to be packed in boxes, and the products are exactly the same as those of the hotel, and are delivered directly to the guests' homes. At present, free food delivery can only be enjoyed by the elderly over 60 years old.

Two measures to improve serving speed

With the development of these activities, the restaurant is in? Left-behind elderly people? Now people are waiting in line for seats every day, which requires restaurants to serve food quickly and turn tables more. In order to solve this contradiction, Wang Lijun thought of two ways: one is to introduce Qiandao Lake stew, and the other is to set the standard of serving speed.

Make a special stew

Charming chefs set up a booth in the lobby to cook Qiandao Lake stew, which not only saved cooking time, but also became a major theme feature of the restaurant. After stewing the dishes in advance, put them in a stainless steel basin, keep them warm on an induction cooker, order one, and eat them after heating. Because the booth is conspicuous, basically every table needs one or two points, and it can be served in a few minutes, so guests rarely have empty tables and other dishes when eating here. ? Qiandaohu stew? It can also highlight the characteristics of Jiangnan, such as roast bamboo shoots with meat, stewed large intestine with dried tofu, stewed mutton with radish, salty and fresh, etc. Although they are all stews, they are completely different from the northeast stews used by northern guests. They are delicious and the materials are rare. These dishes in Ming stalls are not on the menu, because the dishes are updated quickly, so guests should eat them often. Like this? Is Qiandao Lake a pot of fresh food? This is a new kind of mixed stew, which is very popular in lake crab.

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