Development history and trend of several formats

In tobacco monopoly management and business marketing, in order to facilitate market managers and account managers to classify and manage the corresponding customer types in a unified way, the National Bureau has formulated the classification standards of tobacco retail formats according to the characteristics of tobacco retail customers, such as geographical location, business scale, sales methods, service time and information processing methods. The business formats of retail customers can be roughly divided into seven retail formats: grocery stores, convenience stores, supermarkets, shopping malls, tobacco and liquor stores, entertainment services and others. In recent years, with the extension of urban administrative planning and the widening of suburban regionalization, the retail format of cigarette retail customers is also developing in a diversified and multi-angle way. Being good at tracing back the development history of the format and planning its development trend is absolutely beneficial to better form the loyalty and goodwill of retail customers to the brand and comprehensively enhance their control over the monopoly market. As far as the common retail formats in the cigarette market are concerned, supermarkets, convenience stores, tobacco and alcohol specialty stores and grocery stores are relatively concentrated. So, how to calculate the specific development history of these four different retail formats? What is its development trend? First, the development history and development trend analysis of supermarkets. Supermarket is a commercial form that has risen rapidly in recent ten years. As far as the existing supermarket business models are concerned, they all adopt open management, and supermarkets mainly focus on high-grade cigarettes in cigarette retail business activities. Coupled with the introduction of popular shopping cards and coupons, as long as the supermarket itself can ensure an adequate supply of high-end cigarettes, its cigarette sales performance will be greatly improved during the peak period of gifts such as holidays. In addition, due to the good standardization of the supermarket itself in the operation process, the slogans such as "fake one loses ten" that it has been promoting have also established the impression of "no counterfeiting" in consumers' minds, and consumers tend to choose these supermarkets in large quantities of high-grade tobacco and alcohol, which leads to the relatively urgent demand for high-grade cigarettes in supermarkets. However, after the stimulation of high consumption in recent years, some illegal business practices began to appear in the cigarette business activities of supermarket format, and even many business forms affected the whole social atmosphere. First of all, there is a large demand for high-grade cigarettes in supermarkets, and the supply of general tobacco companies is difficult to meet their sales demand. Therefore, disorderly channel purchase behavior is its primary violation. Secondly, the appearance of supermarket card coupons is accompanied by the appearance of "cigarette tickets". This kind of valuable card voucher has become the first choice for people to give gifts, and in essence, "cigarette ticket" is also a catalyst to encourage corruption. Generally speaking, the development history of supermarket format is a transformation process of people's demand for innovative consumption patterns, which is essentially in line with the law of development of things. So, what is the development trend of supermarket format in cigarette retail activities? First analyze its advantages: on the one hand, the cigarette business model of the supermarket can make consumers trust and rely on it. In the current cigarette consumption environment where counterfeit cigarettes cannot be eradicated, consumers have blind trust in cigarettes operated by supermarkets. With cigarettes becoming more and more essential gifts for holiday gifts, high-grade cigarettes in supermarkets are more popular with consumers. On the other hand, the reasonable quantitative category of cigarettes in supermarket format is relatively high, and it has more advantages than ordinary retail customers in the supply of high-grade cigarettes and tight cigarettes. In addition, it has abundant liquidity, which can supply sufficient commodities in daily operation, and can also ensure higher cigarette sales profits in the peak period of cigarette sales such as holidays. The function of supermarket format in cigarette marketing is mainly positive, but there will inevitably be some shortcomings: 1. The main business of supermarkets is mostly daily necessities and food, while cigarette retailing is only an incidental business. Most supermarkets are not enthusiastic about cultivating cigarette brands. 2. The popularity of supermarket coupons makes consumers often choose supermarket coupons as gifts during holidays, which gradually becomes a fashion and has a certain impact on the consumption of high-end cigarettes during holidays. 3. Irregular behaviors such as cross-selling goods and disorderly purchase in supermarket operation are the key contents of tobacco monopoly management. Once the supermarket format unilaterally pursues sales profits and ignores standardized operation, it will surely become the key object of monopoly rectification. Second, the development history and development trend of tobacco and alcohol specialty stores have a long history and are concentrated in the main commercial streets in the city. These tobacco and alcohol specialty stores generally take the boutique route, that is, most of them deal in high-grade cigarettes or cigarettes with tight market. This kind of tobacco and alcohol specialty stores have strong sales ability of high-grade cigarettes, and many tobacco and alcohol specialty stores that have developed in the local market for some years can basically monopolize the local wedding tobacco market. However, due to the considerable operating profits of tobacco and alcohol specialty stores, it has also become a "hot potato" coveted by counterfeiters. In recent years, the cases of trafficking in a certain nationality leave have been more prominent. With the help of the signboard of the tobacco and liquor store, they are actually engaged in selling fake goods, which greatly disrupts the order of the cigarette market and destroys the overall image of the tobacco and liquor store. So, what are the main competitive advantages of a real tobacco and liquor store? First, operators have been dealing in cigarettes in this area for decades, as little as seven or eight years, and have accumulated a certain popularity and contacts. Coupled with the advantages of local people, they have certain radiation ability and their own local sales network. Second, the business entities are relatively concentrated, and after years of operation, the information tentacles are relatively wide, the capital accumulation is relatively thick, and the circulation is relatively flexible. Third, the business strategy is flexible, buy more and retreat more, and credit is also adopted in accounting, which relieves the worries of some customers who can't grasp the daily cigarette consumption. Fourthly, on the holidays and the wedding day, time-honored tobacco shops still occupy a considerable share, with extraordinary growth in sales and gross profit, and touched on the development of the wedding situation in recent years. Cigarettes and drinks have become the profit development trend of time-honored tobacco shops. However, tobacco and liquor stores often play the role of interfering with the normal order of cigarette sales: 1. Most tobacco and liquor stores have a long history of local operation and a high social reputation. Therefore, its sales ability and the frequency of cigarette recycling are relatively high. In this category, disorderly channel purchase and cigarette recycling have always been the most headache for monopoly management departments. Of course, due to the lack of cigarette recognition ability of recyclers themselves, it is easy to become a hotbed of fake cigarettes in the long run. 2. Generally, cigarette sales in tobacco and alcohol specialty stores are mainly based on batch sales, and the actual sales price in sales may be lower than that of surrounding retail customers. In such a price war, cigarette sales activities can easily be brought into a vicious circle, which will affect the gain of the difference between wholesale and retail profits. Of course, because of the supply channels of cigarettes that ordinary people can't grasp, tobacco hotels have a great impact on the price of cigarettes that are in short supply in the market, and they have become the main outflow channels for illegal activities such as sky-high cigarettes and smuggled cigarettes at this stage. Third, the development history and development trend of convenience stores In recent years, convenience stores of all sizes have mushroomed in corners of cities and urban-rural fringe areas, becoming a new development trend of new retail formats. The emergence of convenience stores mainly caters to young consumers whose spending time is chaotic. So many convenience stores are open 24 hours a day. In addition, convenience stores have higher requirements for lots, such as the entrance of residential areas and lots where people are concentrated near large factories, which are the basic requirements for their location. Generally speaking, convenience stores have become a new popular trend of new retail formats. It can be said that in the next few years, convenience stores will still be a more vital form of cigarette retail. Then, as a new and dynamic cigarette retail format, what are the advantages of convenience stores? First, compared with supermarkets, the operating capital of convenience stores is not high; However, its source of goods and social reputation are not worse than that of supermarkets, and it can ensure richness, safety and reliability in terms of commodity categories and cigarette quality. Second, the location and business model of convenience stores truly reflect its "convenience". Convenience stores located in residential areas or near the gates of large factories cover all kinds of commodities that people consume every day. Therefore, cigarettes, as a necessity for most people's consumption, have a good sales performance. Third, the age structure of convenience store operators is mainly young and middle-aged, with a high level of education and a high degree of cooperation in cigarette brand cultivation. Of course, high-level operators have a stronger sense of abiding by the law and are more convenient for monopoly operation. However, as a new retail format, convenience stores still inevitably have some shortcomings and drawbacks: 1, the psychological maturity of convenience store operators and practitioners is relatively low, and they are more casual in their business activities. Many stores were originally opened well, but they closed in a few days, which would make consumers feel insecure in the process of consumption. 2. The standardization of convenience store business activities is not high, because the operating cost is not high. At present, many convenience stores are in the form of one-person legal person chain. In the supply of cigarettes, there will be string codes and other forms. Four. The development history and trend of grocery stores: grocery stores are widely distributed, both in urban and rural mountainous areas. Due to the economic depression of enterprises in recent years, many laid-off workers and self-employed groups also choose to open grocery stores to operate cigarette retail business. Generally speaking, the grocery store is small in scale at the beginning, with a good overall environment, a clear division of labor among employees, and weak sales ability of cigarettes and non-staple food. In the form of operation, grocery stores and convenience stores are similar, but they are different. The similarity is mainly that the location of grocery stores is also concentrated in densely populated areas; There are many differences. Compared with convenience stores, grocery stores are more casual in business hours, business area and employees, and can be set according to their own strength. Comparatively speaking, the advantages of grocery stores are still many: 1, the operating cost of grocery stores is not high, and most of them are small-scale operations. Most of the operators are honest and law-abiding, with a high degree of standardized operation and good cooperation with tobacco monopoly management and brand cultivation. 2. Most grocery store operators open stores in their own homes, with fixed business premises and free use. Therefore, as long as operators can make a profit, they will continue to operate. Therefore, the retail stores in this format are relatively stable, and our previous investments, including terminal construction and brand cultivation, will not be repeated. 3. The market base of grocery stores is relatively large. Basically, there will be a grocery store where there are people. Therefore, the sales of cigarettes are spread out through grocery stores, covering almost every corner of the city and countryside. The huge grocery store sales group has brought good sales performance to the tobacco industry. Of course, some disadvantages of the grocery store are also obvious: 1, the grocery store has a small scale of operation, insufficient cigarette sales capacity, and can't eat general inventory. In business activities, it is easy to break supply; 2. Most grocery store operators have low cultural quality, lack cigarette recognition ability, and are easily targeted by criminals and mixed with fake cigarettes. 3. Grocery store operators don't have a strong awareness of cigarette brand cultivation. They only rely on the preferences of surrounding consumers to place orders, and their participation in new product listing and key brand cultivation is not high. Above, the author makes a brief analysis of the development process, advantages and disadvantages of four retail formats: supermarket, tobacco and alcohol specialty store, convenience store and grocery store.