Why has the price of "college entrance examination room" doubled in some hotels in Shanghai?

In 2017, Xuhui, Huangpu, Jing'an and other central urban areas in Shanghai were the most popular for "college entrance examination housing". The prices of some college entrance examination housing nearly doubled on the 6th. The attention of high-star (4-5 star) hotels has increased significantly, replacing budget hotels and becoming the first choice for more parents to book "college entrance examination rooms". In addition, when parents book a "college entrance examination room", they not only consider the floor, hotel room location, etc., but also consider room numbers with "auspicious numbers" such as 6, 8, and 9.

The demand for "college entrance examination housing" has increased with the arrival of the college entrance examination. According to data from a website, as of now, the overall booking volume of "college entrance examination rooms" has increased by more than 30% year-on-year. Hotels within 2 kilometers of the test site are the most popular, and many popular hotels are fully booked. In terms of prices, during May, due to the surge in demand for hotels during the college entrance examination period, hotels around the test sites generally increased by 15%. By early June, there were not many hotel rooms left, and price increases were even higher.

Take a hotel near Xuhui Middle School in Shanghai as an example. The hotel is a four-star hotel and its usual price is about more than 700 yuan/night. According to the hotel front desk staff, the college entrance examination rooms have different prices depending on the booking time, morning and evening. Most customers reserve prices around 1,000 yuan/night. On June 6, the hotel room price started at 1,500 yuan/night, and the room supply was extremely tight. The price has more than doubled. Data from Qunar.com shows that the check-in dates for more than 76 college entrance examination housing orders are concentrated between June 6 and June 8. Among them, June 6 was the peak occupancy, accounting for 45% of the total college entrance examination room bookings.

Ctrip data shows that Xuhui District, Huangpu District, and Jing’an District are popular areas for booking college entrance examination rooms in Shanghai, and it is already “hard to find a room” in hotels around popular examination sites. But as of now, reservations can still be made at star-rated hotels around these popular test sites, but they need to be done as early as possible. For example, hotels near test centers such as Xuhui Middle School, No. 54 Middle School, Gezhi Middle School, and Shibei Middle School are highly booked, and some popular room types have been sold out.

Generally speaking, compared with last year, high-star hotels with relatively good environment and quietness are more popular this year, and the overall booking volume has increased slightly based on last year. The attention of high-star (4-5 star) hotels has increased significantly, replacing budget hotels and becoming the first choice for more parents to book "college entrance examination rooms".

In addition, many parents also said that when booking a "college entrance examination room", they not only consider factors such as floor, hotel room location and orientation, but also value rooms with "auspicious numbers" such as 6, 8, and 9. Room number. Mr. Xiao, a parent, said that he lives at the junction of Putuo and Jiading, and the test center is at Caoyang No. 2 Middle School. If you go there by bus, it takes about more than an hour. “Although it’s not too far by bus or car, considering that it’s very busy during the college entrance examination days. On weekdays, I was afraid that the time would be inaccurate if there was a traffic jam, so I simply booked a college entrance examination room ten minutes’ walk from the examination room, so that it would be convenient for my children to take a break at noon. ”