Is it true that Bailaoquan distributes white wine for free?

According to the query of joining Star Network, some liquor companies did promise their agents to deliver goods free of charge, but the so-called free is not really free, and the cost has actually been given to the enterprises. If agents want to distribute goods, they still have to look at themselves and the team.

Two strategies for distributing goods:

First, it's easy before it's difficult: to be a wine agent, whether it's an old agent with new products or an agent who has just entered the threshold, you can't enter the market as a "budding new". There are always several channels in your hands or in the hands of your employees to maintain a hospitality relationship, so this is the first batch of distribution points. This strategy is called "easy first, then difficult". We should first find simple channels to distribute goods. For example, it is much less difficult for convenience stores and roadside doorways to deliver goods than large supermarkets, and it is much less difficult for rural towns to deliver goods than big cities.

Second, promote the strategy of promoting consumption: in order to convince the terminal that selling your drinks can make money, then you can provide them with a small number of samples for free first. Then, send people to help them sell, help them clean up and set up shelves. Through the strategy of sending a salesman to help the terminal promote, the product was quickly recognized by consumers. This can increase the terminal's confidence in the product and make it more willing to buy goods.