Traditional Culture Encyclopedia - Hotel franchise - How to do third-party hotels
How to do third-party hotels
How to open a third-party hotel is as follows.
First of all, let me tell you the advantages of third-party hotel agents. 1. In the blue ocean field, there are currently very few people working in this industry, the competitiveness is low, and there are many new resources that can be developed. 2. With light asset operation, there is no investment risk and no need to hold down goods. The prospects are still very promising. 3. The office environment is unrestricted and comfortable. No matter where you are, as long as you have a few computers and no big team, just a few people can complete the entire project. 4. Although not many people know about this project at present, it is a formal industry and there are many places worth exploring. As long as you can persist and slowly accumulate customers and experience, you will definitely gain more benefits in the future.
The next step is how to get the hotel agency right at a low price? To get the agency right of the hotel, we can't sell it without the agency right, so what do we need to do? The most important thing is that we must have certain conversation skills to negotiate with businesses. For example, when negotiating with a hotel, we can say that a certain travel agency has a large traffic population and can provide continuous and stable traffic support to the hotel. If they create an event area, it can Let your hotel settle in and attract customers quickly.
So how do you market the properties you have obtained? The one thing that is done online now is that the hotel itself does it through OTA. It is very limited and only sells the listings of my own hotel. One is some relatively small hotel dealers who make hotel reservations through private domain traffic. Private domain traffic includes your own WeChat Moments, public accounts, etc.
One is a relatively broad field. After cooperating with a hotel, it will publish housing information on all OTA platforms. There are no limitations to this approach, and you can negotiate with many hotels for cooperative agency rights. And list real estate information for sale on multiple OTA platforms. This is the third-party hotel agent that I have been telling everyone about! What are the conditions required to do these two things well? The first is to cooperate with a company you trust. This way it is easier to talk about hotel after-sales and the success rate will be very high. Of course, if you are a travel agency. This can be ruled out. Secondly, you need to go to OTA platforms such as Ctrip, Meituan, Elong, Fliggy, etc. to open an account and post information on the properties for sale. Qunar was the first to open the portal for agents. To put it simply, it gives agents a backend for cooperation. They can negotiate hotel resources with hotels themselves, and then put them on the platform for sale and earn the price difference. As a result, Qunar agents began to rise, and the hotel prices they negotiated were more advantageous, which directly enhanced Qunar's competitiveness.
With the increase in hotel resources, the price advantage has become more and more obvious, and Qunar has become a competitor of many OTA platforms. Later, Qunar was acquired by Ctrip, and Ctrip began to follow suit and opened its agency department. However, the threshold has also been raised accordingly, requiring corresponding company qualifications and corresponding star-rated hotel resources. Although the third-party hotel agency industry has great prospects, many people are still in the wait-and-see stage due to the high funding and threshold requirements. Experience is very important in this industry. The premise is that you are interested in this industry and are willing to try it. In the long run, you will grow better and better in this industry!
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