How to write the monthly summary and plan of hotel sales?

The busy work in May has passed. According to the work of the marketing department in May, the work of the department is summarized as follows:

First of all, in terms of operating income:

In May, the income of * * * was RMB, of which the room income was RMB, accounting for% of the plan, the average occupancy rate was RMB, and the average house price was RMB; In addition, the catering income is10 million yuan, accounting for10% of the plan; May exceeded the guest room task, higher than the same period last year. However, compared with April, the decline in revenue is also relatively large; In addition, the catering revenue in May also exceeded the planned target, which was mainly reflected in the improvement of banquet table reservation revenue, which accounted for a large proportion of catering revenue in the month; Summing up the above operating income in the coming year, compared with last year, it has improved in the same period this year, especially in terms of room income. Although there is little improvement compared with last year, from the perspective of customer structure, the proportion of individual customers has been greatly improved, which is also in line with the hotel's market positioning; In addition, in terms of catering, although the income exceeded this month, the consumption of individual customers showed a downward trend. How to improve the consumption of such customers should be the focus of the next work.

Departmental work: In May, the Marketing Department completed the conference reception 13 batches, including in-store conference reception during the medical device conference. Through this reception, the hotel brand has been promoted and recognized by customers. In addition, we also received system meeting teams from Sinochem Tire, kinglake, Zhengzhou Highway Bureau and Shenzhen Foxconn Group. In terms of departmental sales, this month, according to the annual work plan and the guiding ideology of the hotel, we mainly visited customers in the surrounding markets, strengthened the return visit of government tourists, and formed effective opinions; At the same time, according to the market situation in June this month, actively visit the surrounding conference tourism market in advance to ensure the stability of hotel tourists in the off-season; In addition, I completed a visit to customers in Xuchang this month. Through this visit, I promoted hotel products and opened up some new customers. At the same time, this month, according to the requirements of the hotel's star rating, all the publicity materials in all areas of the hotel were redesigned to make the hotel logo meet the requirements of the star rating standard; In addition, this month, the department carried out team building month activities to strengthen team cohesion and synergy through daily team awareness training and organizing group activities of department personnel;

Public relations marketing: Mother's Day activities are mainly planned in May; Formulate SMS marketing process and standard, so that SMS marketing mode becomes a daily marketing; At the same time, the department repackaged and designed the wedding banquet products in combination with the situation that catering focused on strengthening wedding banquet products. Now the unified production of the brochure has been completed and will be put into use next month; In addition, this month, the gifts for hotel integral activities were redesigned and promoted, which enriched the types of gifts and attracted further consumption of customers;

The work in May has passed, and there are still many shortcomings in the work in May. According to the market situation and the annual marketing plan of XX company, the work of XX company in June mainly started from the following aspects:

1. Department work:

This month's departmental theme activity is designated as Quality Service Month, and how to improve the service level to customers will be the daily work of this month, and the overall service level of the department will be improved through training and requirements, and service pacesetters will be selected in the activity; In addition, this month, the department formulated the sales target for the third quarter in combination with the market situation and task objectives, and mobilized the enthusiasm of employees through a reasonable incentive mechanism;

Marketing:

This month, the proportion of hotel tourists will be adjusted to individual, supplemented by meetings and supplemented by teams; According to the data analysis of last year and the trend of hotel tourists this year, in order to ensure that the hotel income does not drop sharply, the proportion of conference tourists should be appropriately increased to improve and stabilize the room income and catering income this month, while individual and group tourists are declining due to market conditions;

In the conference market, strengthen visits to shoe enterprises, laundry companies and clothing companies, collect industry information, master all kinds of conference information, and grasp this season's conference to ensure the steady growth of hotel income. In terms of team market, the sales manager actively understands the market dynamics, reaches cooperation agreements with major travel agencies, pays attention to the team price policy of hotels competing for Zhengzhou hotels, and actively reaches agreements with Korean tour groups to ensure the stability of this tourist source and actively develop new team tourists. In the individual market, expand the scope of market development, focus on the development and maintenance of major tourist markets, visit surrounding units more, go deep into customers, pay a return visit to customers' real opinions, and feedback the hotel in time; Further strengthen cooperation and communication with various guest room channels; At the same time, this month, we will continue to strengthen visits to customers in foreign markets, focusing on the development and return visits to Yuzhou, changge city and Pingdingshan;

Marketing activities:

This month, we mainly investigated the moon cake market in Mid-Autumn Festival this year to determine the hotel sales model this year.

The above is the work summary of the marketing department in May and the work plan in June;

Market competition report

Room statistics of major hotels around in May:

1.* This month, the hotel mainly held meetings, and also received some medical device meetings, mainly the shoe city meeting; In the second half of the month, the trend of individual customers is poor;

2.* This month, the hotel mainly focuses on the PetroChina conference; This month, the team price is set at a relatively high level, and the travel team is not accepted;

3. The individual occupancy rate of 3.& hotels is not high, the existing rooms are seriously aging, and their competitiveness is declining. They mainly receive internal power meetings and guests;

4. & This month, the hotel mainly undertakes medical device meetings arranged by the municipal government, and the rooms are sold at retail price;

5. & & The rental price is higher in the first half of this month; It has been declining in the second half of the month;

Based on the above hotels and the overall situation in May, the overall market trend this month was affected by the medical device conference. In the first half of this month, the situation was good, the number of individual customers was sufficient, and it showed a downward trend in the second half; In terms of team market, the number of group tourists decreased significantly compared with April, and the price competition between hotels was also fierce;

After entering June, the hotel market as a whole entered the off-season after the Spring Festival throughout the year, and domestic guests and individual travelers decreased significantly; The conference market is dominated by product launches and order fairs according to different situations;