Are there any new trends during New Year's Day?

102, 65438, each travel platform released the 2023 New Year's Day holiday travel report. According to the report data, compared with the New Year's Day holiday in 2020, the volume and price of air tickets and hotels have risen. After some popular destinations such as Luoyang, Harbin and Xishuangbanna got rid of the epidemic, the number of hotel reservations increased by more than 10 times year-on-year.

According to the report released by Ctrip on the same day, compared with 2022, less than 40% of users traveled across provinces, and nearly 60% of users chose to travel across provinces during the New Year holiday this year. According to the data of Ctrip's FlightAI market insight platform, during the New Year's Day, the major airports basically recovered to the same period of last year, and the passenger flow of TOP 10 airport increased by about 20% year-on-year.

Tongcheng Research Institute believes that the rapid recovery of the New Year's Day market benefits from the gradual recovery of people's travel confidence and the rising demand for long-distance travel. On the other hand, due to the early Spring Festival holiday this year, the peak passenger flow in Spring Festival travel rush is early, and the travel demand overlaps.

Which cities have become popular destinations?

Ctrip platform data shows that Beijing, Shanghai, Chengdu, Guangzhou, Shenzhen, Hangzhou, Chongqing, Nanjing, Xi and Wuhan are the TOP 10 cities with the highest enthusiasm for New Year's Day travel. And "healing tour" has become the favorite of "Yang Kang"-reflected in the destination, and the southern and island cities with warm and sunny climate are better than in previous years. The number of air ticket bookings in cities near and south of the Tropic of Cancer, such as Sanya, Zhuhai, Xishuangbanna, Dali, Xiamen, Haikou, Tengchong and Beihai, has soared. The number of air ticket bookings in these destinations has increased by more than 10% year-on-year, and the number of air ticket bookings arriving in Xishuangbanna has increased by 7 1% year-on-year, ranking first. On New Year's Eve, Shanghai, Beijing, Chengdu, Chongqing, Guangzhou, Hangzhou, Nanjing, Changsha, Shenzhen and Xi 'an are the cities with the highest enthusiasm for tourists, and the orders for night tours are also in the forefront.

Tongcheng said that in terms of long-distance travel, Kunming is the destination with the highest order volume among flights departing from Shanghai and Hangzhou. There are more tourists from Guangzhou and Shenzhen to Chengdu and Chongqing. In the list of popular routes of train tickets, the passenger flow of trains from Guangzhou-Shenzhen and Yangtze River Delta to western and central provinces increased greatly, which reflected the direction of returning home before the Spring Festival.

Ma Honeycomb Big Data shows that on New Year's Day holiday in 2023, the popularity of "long-distance tour" increased by 48% month-on-month, among which the popularity of "medium-long-distance tour" increased by 172% month-on-month, and 4 1% tourists chose to travel by car. Beijing, Shanghai, Chengdu, Guangzhou and Shenzhen are among the top five tourist cities with the highest tourism enthusiasm. Minority destinations with few people and beautiful scenery have become the "first stop" for many young people to travel in the New Year. Wanning in Hainan, Tengchong in Yunnan, Yanji in Jilin, Mohe in Heilongjiang, Shangri-La in Yunnan, Xiang Xue in Heilongjiang, Lingshui in Hainan, Shunde in Guangdong, mangshi in Yunnan and Xichang in Sichuan are the top ten popular minority destinations for the New Year holiday.

The Summary Report on New Year's Day Tourism in 2023 released by Donkey Mama Travel Network and Qichuang Tourism Group pointed out that during the New Year's Day holiday, the "sweet" theme parks such as Shanghai Disneyland in the Yangtze River Delta region, Universal Studios theme park in Beijing in Beijing-Tianjin-Hebei region and Changlong Resort in Guangdong in the Pearl River Delta region were in hot demand, and limited performances and fireworks in the New Year were attractive.

Air tickets and hotels achieve "quantity and price rise together"

The price can also be used as evidence-Ctrip platform data shows that the average price of Xishuangbanna Hotel on New Year's Day is 804 yuan, with the highest price increase, reaching 1.7 times; Dali rose next, 36%, with an average price of 60 1 yuan; Sanya, which has recently caught fire, has also become one of the cities in short supply of accommodation. The price rose by nearly 30%, and the average hotel price was the highest, reaching 1.553 yuan.

Tongcheng tourism data shows that on New Year's Day holiday this year, hotel orders increased by 32% compared with the same period in 2020, the hotel bookings in Luoyang, Xishuangbanna and Harbin increased by more than 10 times, and the hotel bookings in An and Ningbo also increased by 86.2% and 45 1% respectively. In addition, Sanya, Kunming and Harbin, popular long-distance tourist destinations in winter, all entered the top ten in the list of popular destinations.

While the New Year's Day tourism fever drives the hotel price, the transportation cost also increases rapidly.

Ctrip data shows that the average price of domestic air tickets including tax reached 90 1 yuan during New Year's Day, up about 35% year-on-year. Traffic costs in popular cities are rising. During the New Year's Day, the average one-way ticket price for entry and exit tax in Sanya reached 1364 yuan, second only to long-distance destinations such as Tibet and Xinjiang, up nearly 50% year-on-year. Air tickets for ice and snow destinations such as Harbin, Yanji, Baishan, Zhangjiakou, Altay and Kanas also showed a trend of "quantity and price rising together".

According to the big data of Tongcheng Travel, on New Year's Day this year, domestic air ticket orders increased by 2% compared with the New Year's Day holiday in 2020 before the epidemic, and the average air ticket price rose from 676 yuan in the same period in 2020 to 905 yuan.

Xie Xiaoqing, a senior researcher at Ctrip Research Institute, said that on the whole, the recovery speed of domestic flight supply has not caught up with the growth of users' travel, which is one of the reasons for the large increase in ticket prices for small holidays. With the increase of later flight capacity and the decrease of fuel cost after 1.5, the travel cost of users will be alleviated to some extent. For hotels, many factors have boosted the price increase-the demand has risen rapidly in a short period of time, the price of migratory birds has risen in the peak season, and the supply chain and service system have been affected by the epidemic.

In fact, in addition to the increase in transportation and accommodation costs during the small holiday, the ticket prices of New Year's Day scenic spots are also relatively low.

Ctrip platform data shows that the average cost of air tickets in popular cities is reduced by about 10%, and some cities are reduced by half. The reason is that many cities have launched a big move to welcome guests free of charge: Hangzhou announced that starting from 65438+ 10 1, state-owned and some non-state-owned A-level scenic spots will be visited free of charge for the first time, which will last until the end of March. Zhangjiajie will be free of charge on New Year's Day and Spring Festival, and hotels and transportation concessions will be introduced, and some scenic spots in Henan will be free of charge or half price ... This will add another hand to the recovery of tourism.

Tourists' holidays, after 90 s and 00 s, set off the banner of consumption recovery. Ctrip platform data shows that the proportion of post-90s and post-00s travel increased by 36% year-on-year, the proportion of parent-child travel increased by 4 1%, and the proportion of silver-haired travel decreased by 53%. The consumption potential after 90 s and 00 s should not be underestimated. Among the orders of high-star hotels, the average order price of this group has the highest year-on-year growth rate, reaching 37%.

Cross-border travel is the hottest in three years.

With the implementation of visa-free entry measures on June 8, 65438, and the continuous recovery and adjustment of international flight capacity since last year, New Year's Day outbound travel has also become one of the choices of travel enthusiasts.

According to Ctrip data, the booking volume of cross-border air tickets on New Year's Day increased by 145% year-on-year, and the cross-border tour in Spring Festival travel rush was even more popular, with the booking volume increasing by more than 260% year-on-year.

According to the data of Ctrip FlightAI platform, the cross-border tourist flow increased by about 70% year-on-year during New Year's Day, which is the best small holiday for cross-border travel since the epidemic. In addition, the price of air tickets is also falling. On New Year's Day, the average price of one-way ticket including tax for cross-border tour was 2820 yuan, down about 20% year-on-year.

Which overseas destinations are the most popular? According to Ctrip's data, during the period from New Year's Day to the eve of Spring Festival, China Taipei, China Macau, Seoul, Singapore, Hong Kong, Bangkok, Tokyo, London, Los Angeles and Sydney were the top 10 cities.

Zou Qingling, CEO of Donkey Mama Travel Network, said: "The data of Donkey Mama Platform shows that after Macao resumed electronic signing, going to the mainland of China and Macao for New Year's Eve dinner was also included in the itinerary of some tourists. With the gradual liberalization of outbound travel, the search volume of overseas destinations continues to rise. I believe that overseas destinations will soon join the choice of tourists for long-distance travel. "