Introduction to the tourism management major of Shandong Women's University from junior college to bachelor's degree?

Quick registration and free consultation from junior college to bachelor’s degree: /xl/ The introduction of Shandong Women’s University’s tourism management major from junior college to bachelor’s degree has been announced, including professional positioning, teaching staff, special training, curriculum system, teaching and scientific research results, and employment directions. The aspects were explained in detail. The details are as follows:

Introduction to tourism management major of Shandong Women’s University from junior college to bachelor’s degree

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1: Major introduction and positioning

In 2019, it was approved to become the first batch of construction sites for provincial first-class undergraduate majors. It was approved as a provincial specialty major in 2009 and recommended in 2016. Since it has become the province’s dominant specialty, the province has once again affirmed the development and construction of our school’s tourism management major over the years. The School of Tourism, where the tourism management major is located, is a member unit of the Tourism Education Branch of the China Tourism Association, the vice-president unit of the Shandong Tourism Data Research Association, a member unit of the Shandong Tourism Education Association, and the Shandong Province Culture and Tourism Industry-Academic-Research Promotion Base.

The application-oriented talent training model of "comprehensive ability of basic theoretical professional skills" has been established. It adheres to the employment-oriented and teaching-centered approach to cultivate solid professional foundation, outstanding practical ability, innovative spirit and independent learning. Ability and gender awareness, comprehensive development of high-quality applied talents.

Two: Faculty

As of December 2023, *** has 18 professional teachers, 1 master’s tutor, 10 teachers with senior professional titles, and a doctoral degree rate. 61.11, all teachers have a master's degree or above, with a complete academic structure and scientific guarantee of comprehensive training of students; it has the "Twelfth Five-Year Plan" university humanities and social sciences research base (Shandong Province Women's Human Resources Development and Management Research Base), provincial-level The teaching team (tourism management teaching team) includes 1 expert selected into the "Hundred Talents Project" for theoretical talents in Shandong Province, 2 experts from Jinan City's tourism think tank, and 1 expert in tourism poverty alleviation from Shandong Province.

Three: Cultivate characteristics

Implement the industry-university-research collaborative education model. With talent training as the main axis, we will improve the linkage platform and linkage mechanism between governments, schools, enterprises and industries, and realize multiple functions of production, teaching, innovative research and development, and application services; we will focus on the cultivation of civilized literacy and knowledge and action, and adhere to a capability-oriented education that pays equal attention to knowledge and action. Concept, build an application-oriented talent training system, strengthen innovation and entrepreneurship education, focus on practical teaching, cultivate high-quality application-oriented professionals that are in line with industry needs, start from the development and management of smart scenic spots, and open relevant courses to meet industry needs.

Four: Curriculum System

It has Western economics, management, accounting, introduction to tourism, tourism destination management, tourism hospitality industry, tourism consumer behavior, tourism planning and Development, tourism English, tourism e-commerce, study travel course design, smart travel agency information management, tourism new media marketing, tourism short video production and other core courses. We have created a provincial first-class major (tourism management), a provincial key discipline research base (cultural tourism research), a provincial training center (female college students’ comprehensive quality laboratory training center), based on tourism courses, integrating photography, A characteristic tourism course system with "strong foundation, emphasis on practice, and high ability" integrating bartending, tea art, flower arrangement, etiquette, and entrepreneurship.

Five: Teaching and scientific research results

Currently, it has an advanced and complete "Tourism Experimental Teaching Center", which has 15 experimental (training) rooms, including a smart tourism experimental platform , tourism management information system training room, three-dimensional tour guide training room, etc. are all first-class in the province. There are more than 20 high-quality off-campus internship and employment bases, mainly including well-known domestic OTA companies, high-star hotels and tourism administrative institutions, such as the "World Architectural Miracle" Shanghai Sheshan Shimao Intercontinental Hotel, Beijing Ritz-Carlton Hotel, Beijing Sophie World-renowned companies such as Grand Hotel and Ctrip.com attach great importance to students' practical training. Students of this major have stood out in national competitions such as the Tour Guide Service Competition, Hotel Skills Competition, Tea Art Competition, Innovation and Entrepreneurship Competition, Challenge Cup Competition, etc., and won first and second place. , third prize.

Since 2015, teachers in this major have been approved for 1 national scientific research fund, 12 provincial and ministerial level scientific research projects, and 1 provincial and ministerial level or above education reform project; published SCI, EI, CSSCI, CSCD, Chinese Core He has published more than 30 high-level academic papers at home and abroad, published 6 monographs, and won many scientific research awards at provincial and ministerial levels or above.

Six: Employment Situation

The high-quality employment rate is over 95%, the online graduate school promotion rate is over 70%, and students have passed the examinations of Beijing Forestry University, Beijing Jiaotong University, Anhui University, Hainan University, Inner Mongolia University, Graduate students from 985 and 211 high-level universities such as South China Normal University. Engaged in operations, management, planning, consulting, and service in tourism enterprises and institutions, tourism e-commerce platforms, government departments, and related education and training institutions, such as civil servants in Beijing, selected students from Hebei, clerks at the Huangshan Armed Forces Department, managers of the Agricultural Bank of China, Museum librarians, people's teachers, etc. A large number of outstanding representatives of tourism industry practitioners have emerged, such as online travel company managers, international tour leaders, international cruise stewards, national tourism elite "gold medal tour guides", provincial gold medal tour guides, tourism big data analysts, market research specialists, and research students. Mentors, new media operations specialists, travel customizers, travel experience analysts and other outstanding people have received numerous praises.

Introduction to Shandong Women’s College’s junior college to bachelor’s degree major: Tourism Management major has been announced. For more information about Shandong’s junior college to bachelor’s degree program, please pay attention to the Shandong junior college to bachelor’s degree column page.

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