How to see the naughty value of others

Recently, "Naughty Value" was officially unveiled as a brand-new membership system of Taobao. It is reported that the "naughty value" is based on Taobao's rich big data foundation, and will no longer take purchasing power as the only reference, but will finally get a score, that is, the membership level, by comprehensively calculating core indicators such as purchasing power, interaction index and shopping reputation.

Where is the value of Taobao's naughty bag?

Users can see their naughty values in the mobile phone Taobao "My Taobao"-"Member Center".

What is the use of naughty Taobao value?

Fan Jiang, senior director of mobile phone Taobao, said that in the original VIP system, Naughty Value subdivided the general concept of rank into three core indicators: purchase, interaction and word of mouth, aiming at better encouraging users to participate in interaction and sharing, and making Taobao truly "community-oriented".

Among them, the "interaction index" occupies the most core position among the three data indicators. The data shows that it is easier for the pickpocket party who is keen to publish shopping comments, participate in community interaction and share the treasures of the heart to become svip.

According to Bian Xiao, the member whose naughty value exceeds 1000 points is svip of Taobao. Now there are nearly 10 million svip, and Taobao has prepared many exclusive rights for these most' amoy' people.

Members with 800 points or above can enjoy VIP treatment of the hotel, such as late check-out; If you earn more than 400 points every day, you can receive various "daily benefits" such as Didi taxi tickets, 5 yuan vouchers, and 5 yuan home red packets with the highest price of 10 yuan.

Like the previous membership system, the "naughty value" is not fixed. By analyzing and calculating the user behavior data in recent 12 months, the system will update the score on the 8th of each month, and the purchasing power, interaction index and shopping reputation are the core basis of its calculation.