What should I pay attention to when opening a restaurant? Shop opening process

First, matters needing attention in opening a restaurant

Location is very important, and the following five places are suitable for opening a shop:

1. business circle: located in a prosperous area, with a large floating population and many shops, various kinds of consumption can promote each other. However, the land price in the business circle is high, the rent is expensive, the traffic is crowded, and parking in front of the door is difficult to solve. Need to invest carefully.

2. Residential quarters: Choosing such lots requires a large number of households, mutual influence of consumption habits, stable consumer groups and appropriate rent. However, if a large restaurant is to be built, the number of houses in this quarter must reach at least 1 000.

3. Campus: The consumer groups are mainly students, with a large flow of people, but their spending power is limited and the consumption amount is generally not high. Might as well focus on small and medium-sized restaurants and make some delicious and affordable special catering.

4. Office area: There are many office buildings, a large foreign affairs population and high consumption level. You can build high-end restaurants or fast food restaurants. Choosing a place with many office buildings can ensure the business at noon.

5. Mixed area: similar to snack street and night market, with mixed characteristics, diversified consumption characteristics and multiple dining forms. The competition in this field is fierce, so it is a good choice to open a special restaurant.

Second, the shop opening process

1, market research

What are the best-selling pot-stewed dishes on the market? What is the local favorite flavor? What are the prices of several popular dishes? Where do I get the raw materials? What's the buying price? What is the profit point? What is my pricing after the combination?

At the same time, what you need to do is: store location, people flow and area. It is dominated by a large number of people and business districts, and it is dominated by mature communities and vegetable markets.

Step 2 decorate

According to the company's designer's design scheme, in order to save costs in the early stage, the paperback decoration scheme was chosen.

Step 3 buy materials

Frozen freezers, it is best to choose a constant temperature cabinet (food fresh-keeping cabinet) to sell goods. According to the size of the selected stores, the constant temperature cabinet can ensure the freshness and color of cooked food in summer. All kinds of kitchen utensils, etc.

4. Make a one-page promotion.

According to the company's design, let the designer modify the opening time, almost 500 pieces, the specification is half of A4 size, distributed in mature communities and vegetable markets near stores.

5. Choose the day to open the store

Step 6 calculate profits

That is, according to the turnover in the first month, the profit point will be very serious at first because of inexperience, and the profit rate will reach 50% after later proficiency. Then, according to the customer's reaction, adjust the taste of the dishes and add one or two new products in time to stimulate consumption and satisfy the curiosity of consumers.

Extended data:

Catering service characteristics

1, one-time

The catering service can only be used once and enjoyed on the spot. Whether it is in-store dining or delivery, a meal corresponds to a service. After this meal, the catering service naturally terminated.

2. Invisible

The catering industry is intangible in service utility, which is different from tangible products such as fruits and vegetables. Its quality can be judged by its color, size and shape. Catering service can only be evaluated by the personal experience of dining guests after purchasing, consuming and enjoying the service.

3. Difference

On the one hand, the difference of catering service means that catering service is completed by the staff of catering department through manual labor, and each staff member's age, gender, personality, quality and education level are different.

They provide different catering services for their guests. On the other hand, the same waiter will have different service attitudes and methods on different occasions, at different times, or in the face of different guests.

Step 4 be direct

After the general industrial and agricultural products are produced, most of them have to go through multiple circulation links to reach consumers. If the products fail the quality inspection before leaving the factory, they can be reworked. In the store, the products you think are not satisfied can be ignored, but the catering products are different. Its production, sales and consumption are almost synchronous, so producers and consumers are face-to-face service and face-to-face consumption.

References:

Baidu encyclopedia-open a shop