Market analysis of lovers hotel

In view of the hotel service market, the development of economic chain hotels tends to be saturated, and the competition of homogeneous hotel products is fierce. Therefore, the hotel takes college students' couples as the breakthrough point, and formulates a differentiated competitive strategy, which is different from the simple replication of economic chain hotels, deepens the cultural and social attributes of the hotel, advocates humanistic care and social responsibility awareness of energy conservation and environmental protection, and is different from the traditional theme hotel's single operation and high-star consumption business model to meet the needs of more middle-and low-end consumers with cultural demands.