Wuzhen tourism of "two-day tour in Wan Fenglin" has changed from traditional sightseeing to the concept of deeply experiencing community.

After ten years of development, the tourism industry in Wuzhen has made the market familiar with the brand of Wuzhen. Dongzha Scenic Spot, which opened on 200 1, has sprung up suddenly, catching up with the tourism of the ancient town in the south of the Yangtze River, and coming from behind, creating benefits, reputation, brand development and double harvest. This series of achievements is attributed to Wuzhen tourism, which is not only accurate in positioning, but also hands-on in building its own brand. The renovation of every ancient building and the planning of historical blocks are based on the reality of Wuzhen, and a lot of research has been done. From the elevation transformation to the dredging project, the success of the first buried pipeline in China, the ancient town has won the attention at home and abroad with a brand-new concept of leisure life, and at the same time realized the economic benefits of tourism. During the period, he won many awards. The charming town CCTV has been included in the preparatory list of world cultural heritage protection.

Wuzhen tourism has changed from traditional sightseeing to the concept of deeply experiencing community.

In Wuzhen's leading position, the goal is not economic benefits, but brand influence and sustainable development first, when many similar competitors are intoxicated with the bumper harvest. For the resources of Wuzhen ancient town, we started a new attempt according to the steps of development planning. A brand-new concept of protection and reuse of ancient buildings is put forward. The tourist area is limited to museums, and the resources of ancient buildings are planned at different levels.

Ecological environment protection

The protection of historical heritage is not just architecture, but the sum of ecological environment in a series of protected areas. Farmland, water resources, ancient stone bridges, river ports, wetlands, scattered ancient trees and courtyards in Zhaxi historic district have been preserved and protected in their natural ways. The dredging of rivers and the natural purification of water bodies depend on ecology.

Cultural heritage protection

Wuzhen tourist area attaches great importance to historical relics and culture, and has restored and excavated important workshops and shops in history, and restored them according to the original site. Traditional customs, such as shadow play, Gao Qianchuan, Fujian Tourism Network, Shi Xiang, and Long Street Banquet, are integrated on the basis of preserving the original appearance, so that tourists can experience together and understand the culture of ancient towns in the south of the Yangtze River. The main road in Tashi is an old street, with a length of1.8km. The shops along the street are seated according to the original category, instead of commercial and inflexible investment promotion. For local celebrity resources, Mao Dun's former residence, Mao Dun Memorial Hall, etc. In addition to exhibitions, we also actively strive for activities that conform to the cultural heritage of Wuzhen. Now, Wuzhen has become the permanent awarding place of Mao Dun Literature Prize.

The original ecological life of the ancient town community

Going to the opera, the college library, the teahouse and the open-air cinema are no longer decorations. The operation of Tashi community makes tourists and locals live and work in peace and contentment. Many local elderly people go to Tashi community to listen to stories and chat in teahouses every day, which has become a unique amateur life. Such a community culture,

New living experience in ancient houses

Traditional wooden Shui Ge and folk houses have been transformed and developed into new living places. The innovative accommodation development of Wuzhen B&B and clubhouse has changed the dilemma that old houses can only be seen but not lived. Let the scenery become a place for everyone to experience, instead of embarrassing local residents who just live in it and are visited by tourists. Since the operation of hotels and clubs, they have become popular reservations for business people, families and self-driving vacations in Wuzhen, and it is often hard to find a room on weekends. Wuzhen Club joined the World Small Luxury Hotel Organization, and BB won the title of "My Favorite Hotel" and became the service provider during the World Expo.

Business and holiday destinations

With the prosperity of society, people's pursuit of tourism is not just a cursory tour, but an in-depth experience. The overall tourism development of East and West Gate of Wuzhen, which integrates sightseeing, vacation and leisure, has become a tourist attraction at home and abroad. The ancient town has become the first choice for high-end business with its natural features, modern service concepts and facilities. Large-scale ferry boats, tour bus service lines, direct drinking water along the street, natural gas embedding and energy-saving Led night scenes make Wuzhen's historical block an ecological ancient town community. It not only retains the historical background of the ancient town, but also continues the cultural life of the ancient town, making it livable instead of an empty city museum.

In 2009, Wuzhen was awarded the first ecological gold medal in China by the Asia-Pacific Tourism Association, which is an affirmation of the protection of Wuzhen ancient town and the development of tourism resources by the international tourism community. It is also an encouragement for Wuzhen to explore a more suitable protection model for human settlements. In the next few years, ancient town tourism will explore the ecological and harmonious living environment model, and promote the successful model to the whole country.