Responsibilities of the hotel business department

1. The marketing department is the business department of the hotel to sell products to the outside world. Its main task is under the leadership of the general manager's office, according to the hotel's sales objectives and marketing strategies, to assist in the formulation and implementation of sales plans.

Second, the marketing department determines the target market by analyzing the marketing environment, and formulates product strategy, channel strategy, price strategy and promotion strategy.

Third, establish a reservation network, set up sales outlets, organize sales representatives to do a good job in the sales of business, teams, conferences, government agencies, trading companies and other tourism groups, and complete the sales plan.

Fourthly, the marketing department also established the hotel image through sales activities and research activities, gained insight into the market trend, and created economic and social benefits for the hotel.

5. Be responsible for the promotion of hotel products. A stable source of tourists is the guarantee of the hotel's survival.

Six, the marketing department should do a good job in market research, understand and master market information, and make market prediction and analysis; Understand and master the business situation of peers, collect business information and provide reports to the general manager's office to facilitate economic decision-making.

7. Assist hotel product development, design and formulate prices and related discount principles.

Organize the promotion of hotel products, sign foreign reservation contracts, accept reservations and receive them.

9. Coordinate with other departments of the hotel to ensure the outreach results in the hotel.

Ten, to provide decision-making information to the hotel senior leaders, to provide information to relevant departments.

Eleven, every year on holidays and major commemorative activities, to have business units and individuals, old customers, regulars send congratulatory messages, letters and cards, and some can invite them to participate in the celebration or commemorative activities organized by the hotel.

Responsibilities of each position in the department

1. Responsibilities of Marketing Manager

(1) Grasp the market correctly and assist the general manager's office to set reasonable sales targets.

(2) Decide the sales strategy, make the sales plan and take action to implement it.

(3) Make good use of the salesman's ability to stimulate the salesman's fighting spirit.

(4) Manage sales activities, work distribution and internal communication.

(5) Effectively organize sales affairs, statistics, analysis and workload measurement.

(6) Benefit planning and management.

(7) Timely summarize the report and submit it to the general manager's office.

2. Responsibilities of Assistant Marketing Manager

(1) Conduct market research, analyze the seasonal changes, and assist the marketing manager to set sales targets.

(2) Analyze market share, plan, implement and execute sales.

(3) Training, guiding and supervising the sales staff, and guiding the sales staff to carry out various activities.

(4) Assist in drafting the sales plan and submit it to the marketing manager.

(5) Internal coordination and communication with all departments, and timely feedback customer suggestions to all departments for improvement.

(6) External public relations, improve the hotel's popularity, and promote the hotel's projects in time.

(7) Evaluate the performance of sales staff.

(8) Assist the marketing manager in marketing activities, summarize, analyze and manage recycling activities.

3. Responsibilities of the Senior Account Director

(1) According to the requirements of the hotel marketing plan and the proportion of customers, lead the sales staff to complete the business tasks of business customers, groups and individual customers, and regularly count the sales performance of the sales staff.

(2) Visit customers as a whole, allocate the areas visited by sales staff, consolidate existing customers and develop new customers. Check and collect the visiting reports of sales staff, establish customer files in time and submit them to the marketing manager.

(3) Collect customer feedback and report improvement to the planning manager.

(4) Attend the "morning greeting" of the hotel, talk with guests and regular customers, solicit opinions in time, and improve the service details.

(5) Check the implementation of customer reservation, ordering and other services ordered by the sales staff every day to confirm that the hotel can provide corresponding facilities and services for the guests.

(6) Use public relations skills and business skills to make friends with people from all walks of life, expand information sources and seize business opportunities.

(7) Actively participate in various promotional activities held by the hotel, establish the image of the hotel and promote business development.

(8) Complete other tasks assigned by the marketing manager.

4, customer service director (sales staff) responsibilities

(1) According to the business objectives assigned by the marketing manager, under the leadership of the senior account director, complete the business tasks of business customers, groups and individual customers, and report the performance in time.

(2) Keep close contact with customers through door-to-door visits and telephone contact, and develop new customers in a planned way. Submit the visit report to the marketing manager for review.

(3) Go to the front desk and restaurant for morning greetings every week, communicate with the guests and report the situation in time.

(4) Seriously deal with the customer's booking, ordering and other business reservations, put them in place, do a good job of communication sincerely and patiently, give the guests a sense of trust, and establish a long-term cooperative relationship.

(5) Actively participate in various promotional activities organized by the hotel.

(6) Assist in collecting relevant information and promote business operation.

(7) Complete relevant marketing documents, sign business accounts and travel agency agreements with customers, and expand hotel business.

(8) Organize movies every day, make a list, and classify and file them.

(9) Complete other tasks assigned by the marketing manager.

5, marketing clerk job responsibilities

(1) Assist the department manager to handle the business and administrative work of the marketing department.

(2) Make department meeting minutes, sort out and print them and submit them to department managers and related leaders.

(3) Responsible for departmental business and administrative files, classified storage and collection of market information.

(4) Responsible for the daily affairs of this department.

(5) Assist the department manager to coordinate the working relationship with various departments.

6. Responsibilities of the artistic director

(1) Report directly to the department manager, and organize the staff in the art room to carry out art design and production.

(2) independently complete important art design and production.

(3) Preside over the formulation of the management system, design and operation flow of the art room, and supervise the subordinates to seriously implement it.

(4) Review the product quality and maintain the style and reputation of the hotel.

(5) Train, evaluate and examine employees regularly.

(6) Keep abreast of relevant information at home and abroad, establish an art database, and keep reasonable innovation in design and products.

7. Artistic duties

(1) Complete the tasks of hotel art production, such as banquet venue layout, large-scale advertising design and production, VIP supplies, etc.

(2) Safely keep and economize on the use of various art tools and pigments, and make statistics on the materials used regularly, so as to facilitate the cost accounting of the department.

(3) At the same time, do a good job in data collection, sorting, analysis and storage.

The above is for reference only, I hope it will help you!