What is the future development trend of the hotel industry?

The future development trends of the hotel industry are as follows:

First, from star rating to brand.

Traditional star-rated hotels are seriously homogenized and have the same experience. Their brands continue to weaken, and their demise and evolution will be inevitable. In the future, chain brands with distinctive brand spirits and corresponding tonal product designs will have more and more say.

Second, the rise of local brands.

When borders are reopened after the epidemic, the situation of almost no international tourists will improve. However, the confrontation between China and the United States and the localism of various countries, including the sequelae of the epidemic, will reduce the number of international travellers, and local hotel brands will rise.

Third, single entities move towards chains.

In the closed hotels, 98 are single. Independent hotels have weak ability to resist risks and have limited endurance in all aspects. The transformation to chain and branding is imminent.

Market structure of China's hotel industry:

Transformation to a large accommodation industry

From the perspective of industry composition, the hotel industry maintains a pyramid in terms of quantity, scale and grade. According to the shape of the market structure, high-end hotels account for 7.4, mid-range hotels account for 28.6, economy chain hotels account for 21.1, and other hotels account for 41.9.

Overall, the proportion of businesses serving the mass market is as high as 92.6, which reflects the transformation of the hotel industry into the large accommodation industry and the people's livelihood attribute of serving mass consumption.