How to improve the taste of tobacco hotels?

As a special commodity, alcohol and tobacco will not only affect consumers' buying behavior in terms of commodity requirements, but also affect consumers' buying behavior in the atmosphere of shops. So, how should tobacco hotels improve their taste and win more repeat customers? Retail customers: Zuo Jun's point of view: stores should have their own personality characteristics.

Tobacco and liquor store is a special retail format, which lies in the particularity of goods. Unlike salt and oil, alcohol and tobacco are not necessities of life, but special commodities to satisfy hobbies. However, because the general retail customers are dealing in this kind of goods, the market competition is also conceivable. Therefore, if you want to improve the taste of tobacco hotels, you must have your own characteristics and leave a deep impression on customers with characteristics. I really made some efforts to improve the taste of tobacco hotels. It can be said that my smoking hotel is fashionable in appearance, but it is classical in the store, that is, the combination of classicality and fashion.

First of all, judging from the signs outside the store, I am a shop with two facades. Signboards are as long as facades, much longer than those three or two meters long. At the same time, the common plastic-sprayed signs were abandoned, but all of them were pieced together into concave-convex signs with pine trees more than one inch wide. The whole signboard is the natural color of logs and looks antique. The words on the shop sign were not printed by computer, but I asked a famous local calligrapher to write them. I made the words dark green, which is in harmony with the wood of the signboard. Secondly, make full use of windows. I display all the famous wines in the store in the form of antique shelves, so that customers can see the goods in the store on the way in front of the store. The use of antique shelves has two advantages, one is to display good goods, the other is to increase the cultural atmosphere in the store and enhance the taste.

In the shop, I made full use of three walls and gave up the shelf display. Instead, I put the goods in a staggered way, so that each product can have an independent space. This arrangement, coupled with the illumination of lights, can give full play to the personality of goods and increase the charm of goods. Of course, these are not enough. I also arranged some small cultural scenes in the store to increase my interest in the store. For example, a small waterwheel that keeps turning, and a young child who learns to smoke a pipe from the elderly. These small cultural scenes are not only interesting, but also enhance the taste of the shop, which is very elegant.

Retail customer: Wang Yongbo

Viewpoint: Open up a secluded rest area and give customers a space to fly their mood.

As a business room, a facade room, and a downtown area, it is a valuable place. In order to save space and display more goods, many of our retail customers will put the goods in the store everywhere, which is not only messy, but also has no place for customers to stay. How can customers talk to you about shopping in a place like this? Other customers, seeing three or two people in your store, can't squeeze in, so they just leave.

But my smoking hotel is the opposite. There are no mountains of goods, but it looks like a tea bar. Many customers who come here say that my place is not like a business place, but more like a good place to have tea and chat. In my shop, the display of drinks is hung on the surrounding walls with special stainless steel fasteners, and its cashier is more like a bar. In the wine cabinet behind the bar, samples of cigarettes are displayed, not drinks. This bar has two advantages. First of all, this place is where customers check out. At the same time, there are several high swivel chairs in front of the bar, where customers can rest and drink tea, count goods and communicate with waiters.

Opening a secluded lounge area means more than just a little space in the bar. I also put a root carving tea table more than two meters long and one meter wide on one side of the store, and six root carving stools were placed around it. Through this storefront layout, many large orders are basically settled on this coffee table. Through this arrangement, what kind of mentality does the customer come in, of course, it is a leisure mentality. There is no pressure for customers to shop, and it is easy to choose goods. It is the influence of this relaxed psychology that they will stay in the store for a while, so as to win more time to promote their products, so that customers can have time to listen to your introduction and business transactions are inevitable.

Retail customer: Zhao

Viewpoint: Work hard from the soft environment

In fact, it doesn't need much investment to improve the taste of retail stores, especially tobacco hotels, because many of our retail customers rent houses for business and spend too much money. Once the rent expires or there are any temporary changes, it is easy to bring losses to yourself. In my opinion, if you want to improve the taste of retail stores, you can work hard from the soft environment. Let's start with the dress. As a standardized retail store, first of all, our service staff should be uniform in dress, whether it is a suit or a vest. Even if your retail store has only two clerks, it can give people a very standardized feeling. Look at those big stores, they are all dressed for work, which is not only conducive to customer identification, but also gives people a sense of taste and humanity. If your shop assistants wear fancy clothes and have distinctive hairstyles and meet honest customers, they will only stay away from them and be scared away.

Secondly, you can play some background music in the shopping center, but the music should be soft and avoid noisy taxi music. The volume of music should be as low as possible, not too loud, otherwise it will affect communication with customers. At the same time, if the sound is too loud, it will also bring disgust to some customers. When customers walk into your store and hear music that is not available, they will suddenly feel relaxed. Through music, they will also know that merchants are tasteful and cultured people, so they are willing to deal with you.

The third is to pay attention to the beauty of coordination. The floor, ceiling and counter shelves in the store should be harmonious and unified. If there is no hardware, the color of the most basic counter shelves should also be coordinated. In particular, the colors of several counters should be the same, and the shelves should be the same. Don't make the shop look like a dye vat, so that people can see that the owner is a rude man with no taste.

Retail customer: Hong Chuanjun

Viewpoint: Think more and take the road of innovation.

Nowadays, there are few tobacco hotels with their own characteristics, and there are many imitation and popular shops. If everyone blindly follows the trend, it is difficult to become a big high-end market, and it is also difficult to attract some enterprises and individuals with high consumption structure to buy goods. Therefore, if our tobacco hotel wants to be in an invincible position, it must constantly try to innovate in order to leave a good impression in the eyes of customers.

First of all, the form of commodity display should not be fixed, but should change with the change of time and season, and should always surprise customers and make them feel "new". What is taste? That is to avoid roughness. Management and hardware measures should be meticulous, especially counters and shelves, which must give people a sense of class. Due to the limited space in the store, ordinary retailers like to put discarded wrapping paper and packaging boxes outside the store, which not only hinders the image, but also gives customers a messy feeling. For these waste items, mops used for cleaning at ordinary times must be placed in hidden places. After this treatment, customers feel embarrassed to buy things here. Just like food with the same quality and price, the feeling in stalls and hotels is different.

Secondly, the placement of goods should be unique. In my shop, only the patterns of cigarettes are "outstanding" and "stars holding the moon". Through this exhibition, the connotation of the brand has been enriched. Many colleagues took pictures of the samples I showed with their cameras and took them back for imitation.

Third, we should not only deliver the goods to your door, but also file a return visit in time.