Why does the hotel industry create its own mini program?

Because mini programs can bring to the hotel industry:

1. Can bring a lot of traffic to hotels

Mini programs can bring a lot of traffic to hotels. One is because it comes with a large number of marketing plug-ins. The second reason is that mini programs can be forwarded and shared with one click. Based on these two characteristics, hotels can often generate a large amount of traffic. For example:

Use the group-sharing plug-in to launch an activity that invites X people to buy together and you can stay at a low price. In this way, customers can often be attracted to forward and share proactively. When customers forward and share, a fission effect will occur, thus bringing a large amount of traffic to the hotel.

2. Increase customer order rates

Mini programs can help hotels increase customer order rates. This is because mini programs have powerful display capabilities, which can often greatly increase customers' willingness to consume. For example:

Use the 360 ??panoramic display function of the mini program to display the hotel to customers in an all-round way. This kind of display method can often directly show the advantages of the hotel. Therefore, it can often increase the customer's "favorability" towards the hotel, thereby increasing the customer's chances of staying.

3. Increase hotel revenue

Cooperating with third-party platforms and relying on third-party platforms to attract traffic is a way for many hotels to acquire customers. However, for orders placed on third-party platforms, hotels often need to pay a commission of around 20%. As a result, the hotel's final revenue will be significantly lower.

But after having a mini program, the hotel can avoid that high commission and thereby increase its profits. This is because the mini program is the hotel's own platform, and orders placed on its own platform naturally do not need to pay commission. Therefore, hotels can save a lot of money and increase their profits.