Analysis of Hot Spring Tourism Market Scale

20 18 What remarkable progress has been made in the tourism market?

From 20 18, well, there are many tourist areas like Haxiu in Baoji, and the tourism development is particularly good. If you are like Baoji, it would be great to build a big stream and a hot spring in Jiulong Mountain. If you still think about Baoji, you can make Lanzhai Bus Blue Railway Station South Station particularly beautiful. Well, if you are a country, it obviously improves tourism.

2. Analysis of the current situation of hot spring tourism market

With the development of society, tourism has become one of the strongest and largest industries in the global economy. The industrial position and economic role of tourism in urban economic development are gradually strengthened, and the role of tourism in driving urban economy, promoting social employment and upgrading culture and environment is increasingly apparent. Tourism is one of the pillar industries in China. In 2008, American tourism in China was confronted with financial crisis, various unexpected events and unfavorable factors, and faced an unprecedented test. Facing the severe market situation, China's tourism industry has maintained a steady development. In the whole year, * * * received 65.438+0.3 billion inbound tourists, and the foreign exchange income of international tourism was 40.843 billion US dollars, down by 65.438+0.4% and 2.6% respectively over the previous year. The number of domestic tourists was171200 million, and the income was 874.93 billion yuan, up by 6.3% and 12.6% respectively over the previous year. China citizens left the country for 45,844,400 times, an increase of11.9% over the previous year; Total tourism revenue 1. 1.6 trillion yuan, an increase of 5.8% over the previous year. In the first three quarters of 2009, the American tourism industry in China withstood the huge impact of the international financial crisis and influenza A (H 1N 1). The favorable factors in the operation of tourism economy have increased obviously, and the overall growth momentum is good. The three major markets maintained two liters and one drop. In the domestic market, in the first three quarters of 2009, the number of domestic tourists was 65.438+0.45 billion, a year-on-year increase of 654.38+0.38+0%, and the domestic tourism revenue was 740 billion yuan, a year-on-year increase of 654.38+0%. In the inbound market, the number of inbound tourists in the first three quarters of 2009 was 94 million, down 3% year-on-year, and the foreign exchange income of inbound tourism was 28 billion yuan, down 7% year-on-year. In terms of outbound market, preliminary statistics show that the number of outbound tourists in the first three quarters of 2009 was 35 million, up 2.4% year-on-year. From the perspective of industrial fundamentals, China's American tourism industry is in a state of comprehensive recovery, with a substantial improvement in business conditions, stable tourism employment and continuous active tourism investment. The prosperity of tourism is in a state of comprehensive and substantial recovery. Although the financial crisis in 2008 brought about the weakness of global aggregate demand and adversely affected China, the main opportunities and basic environment faced by China's tourism industry have not changed, and the overall development trend of tourism industry cannot be changed or reversed. The fundamentals of China's economic and social development have not changed, and the driving force of tourism development is still strong. China and China have been opening wider to the outside world, and various reforms have been steadily advanced. The income of urban and rural residents continues to increase, and the potential of residents' tourism consumption demand is still huge. The solid foundation laid in the 30 years of reform and opening up will strongly support the development of tourism in China and the United States. At the same time, on June 5438+February 1 day, 2009, the State Council's Opinions on Accelerating the Development of Tourism was officially released, which proposed for the first time to cultivate tourism into a strategic pillar industry of the national economy and put forward five measures, which pointed out the direction for the upgrading of tourism. This will bring new development opportunities for tourism in China and the United States. It is predicted that the recovery trend in China will be 20 10, and the tourism in the United States will increase obviously, and the industry growth rate will increase to 16.5%, and the industry will resume rapid growth. The Report on Investment Analysis and Prospect Forecast of China Tourism Market in 20 10-20 15 released by CIC consists of 22 chapters. This paper first introduces the definition, types, industrial characteristics and its position in the national economy of tourism, then analyzes the related industries and factors that promote the development of tourism and the current situation of international and domestic tourism, and makes a detailed analysis of the inbound tourism market in China. Then it introduces the development of eco-tourism, golden week tourism, red tourism, hot spring tourism, tourist towns, theme parks, incentive tourism, industrial tourism, agricultural tourism, science and technology tourism and self-driving tourism. Subsequently, the report carried out market segmentation and consumer analysis, e-commerce application and construction analysis, tourism resources analysis, industry competition analysis and industrial chain composition analysis.

Tourism marketing is a process of analyzing, planning, implementing, feedback and controlling the economic and social goals of providing effective products and services, satisfying tourists and making enterprises profitable. The starting point of tourism marketing research is the demand of tourism market, and the purpose of research is to obtain benefits. It can be seen that tourism marketing is an important link to obtain benefits and plays an important role in the development of tourism. Two. China and the current situation of world tourism marketing development: China ranks first in tourism resources, has the largest domestic tourism market in China, and will become the largest tourist destination country in China in 2020. Under this two-way interaction between supply and demand, the consumption demand of China and the tourism market of the United States are constantly expanding, and there is great room for the development of national outbound tourism. Especially, the extension of paid holidays makes people have more leisure time, and the increase of per capita income makes people have more disposable income, which creates more conditions and opportunities for China citizens to travel. At the same time, with the gradual development of China and the growth of American tourism and population, China people's tourism consumption has become rational, personalized and diversified. However, in this booming tourism market, there are also some problems in China, such as blind price reduction competition, low-tech marketing strategy, no attention to after-sales service, no good customer relationship and weak legal awareness. Therefore, in order to form a strong market competitiveness, China-US tourism industry must flexibly use the idea of destination integrated marketing, change the focus of marketing thinking, change from 4PS (products, prices, promotions and channels) to 4CS (customers, costs, convenience and communication), establish a marketing planning model from the outside to the inside, and do a good job in marketing. In particular, the arrival of the Olympic Games has brought greater opportunities to China. Taking this as an opportunity, China's tourism marketing will develop more scientifically, healthily, rapidly and continuously. Third, the future development trend of tourism marketing (1) Accelerate the development of tourism network marketing 1. Vigorously develop network marketing. With the rapid development of Internet and e-commerce, the increasingly fierce competition in the tourism market and the diversification of marketing strategies, the tourism industry has also actively changed its old ideas and participated in the wave of online marketing. Tourism network marketing is a marketing activity using electronic network carriers. It is to use the Internet to segment and position the tourism market more effectively, to plan and implement the concepts of distribution, channels, product pricing, services and products more effectively, and to create transactions between tourists and sellers of tourism products. There are two advantages in developing tourism network marketing: first, tourism products are a special service product with the characteristics of synchronous production and consumption and remote consumption in different places, and consumers can perceive the products in advance, which is one of the most suitable product types for online inquiry, browsing and purchase; Second, the network has the advantages of rich information sources, fast transmission speed, wide coverage, strong autonomy, timely response and more reasonable operation mode, which can effectively reduce the production, marketing and sales costs of products and save customers' energy, time and capital costs. Therefore, vigorously developing online marketing is one of the inevitable trends of tourism marketing mode, especially after China's successful bid for the Olympic Games, the huge market brought by the Olympic Games has brought rare opportunities for tourism online marketing. 2. Network marketing and traditional marketing need to be closely combined. From the development trend, it is inevitable to implement network marketing, but it is undeniable that at present, China's network marketing is still at a low level, and there are many problems such as the authenticity of information sources, update speed and network security. This makes tourism network marketing still unable to give full play to its advantages and become a bottleneck restricting the development of tourism marketing in China. In this transitional period, only by closely combining online marketing with traditional marketing can we foster strengths and avoid weaknesses.

(2) Strengthen green marketing and promote the sustainable development of tourism. With the enhancement of global environmental awareness, all countries in the world are implementing the strategy of sustainable development, emphasizing that economic development should be coordinated with environmental protection. People began to pursue more environmentally friendly and sustainable green consumption and green marketing. The so-called green marketing means that enterprises take environmental protection as the guiding ideology, take green culture as the values, and take green consumption as the center and starting point in consumer-oriented marketing concepts, marketing methods and marketing strategies. It requires enterprises to implement the principle of combining their own interests, consumer interests and environmental interests in their operations. Tourism is a resource-based industry, which depends on natural endowment and social background, but in fact, some people question that tourism is a smokeless industry. Tourists only take pictures and leave footprints. With the development of tourism, many picturesque but sensitive environments in the world have been destroyed, and the problems have become more and more complicated. These phenomena of destroying environmental resources directly affect the development of tourism itself. Therefore, American tourism in China must take the road of sustainable development and strengthen green marketing. First of all, establish a green marketing concept with resource values as the core. Secondly, determine the green marketing objectives. Third, establish a green marketing mix strategy. On the basis of establishing the concept and goal of tourism green marketing, the green principle is always implemented in the design, price, packaging, distribution, promotion and sales service of tourism products, and scientifically combined. Finally, carry out green certification. Since 1993, ISO has formulated a series of international standards for environmental management (ISO 14000), which greatly promoted the development of tourism green marketing. For example, the green marketing of Zhejiang-Shandong Green Hotel and the ISO 14000 certification of Wuyishan Scenic Area have injected new contents into the green marketing of tourism. Strengthening green tourism marketing is a marketing strategy with strong vitality, which makes tourism really friendly and harmonious with the environment, conforms to the trend of tourists returning to nature and caring for the ecological environment of tourism, and takes the road of sustainable development of tourism. (3) Dig deep into the connotation of tourism culture and carry out tourism brand marketing. Modern enterprises pay more and more attention to brand building, and brand-centered marketing has become the core of modern enterprise competition. Brand marketing refers to the marketing strategy and process brand demand that enterprises use consumers to create brand value and ultimately form brand benefits. The essence of brand building in China: American tourism should lie in its long history and rich culture. However, at present, the brand marketing in China and the cultural connotation of American tourism products are far from enough, which makes the life cycle of tourism products unable to be effectively extended. Therefore, we must first dig deep into the connotation of tourism culture, so that tourism products can be in an invincible position. For example, the Qingming Shangheyuan theme park in Kaifeng, Henan Province, is a replica of the Riverside Scene at Qingming Festival by Zhang Zeduan, a famous painter in the Song Dynasty. In the case that the tourism of China theme park is at a low ebb, this theme park can still develop with an average annual income of more than 6,543,800 yuan. At the same time, it should be noted that deep excavation is a gradual process, and it is also a process that needs to be continuously integrated with innovative factors, rather than a continuous continuation on the original basis. Secondly, on the basis of digging deep into the connotation of tourism culture, developing and designing tourism products, shaping and spreading brand image are the main tasks of brand marketing. China said, according to the requirements of successfully shaping the brand target image, the target market situation and its own comprehensive conditions, we should scientifically and reasonably select and combine communication methods. The selected and combined communication methods should comprehensively, accurately and intuitively display the characteristics of the brand target image, and at the same time, fully consider the American economy C of the enterprise itself.

In addition, tourism departments (government and tourism administration departments) should also play a certain role. In marketing, we mainly focus on the overall promotion of regions, provinces and the whole country, thus promoting the orderly and healthy development of tourism.

3. The development status and trend of hot spring tourism.

People pay more and more attention to physical, cultural and spiritual experience and enjoyment when traveling and vacationing. Among them, hot spring tourism, which integrates tourism, leisure, health care and other functions, is increasingly favored by people. Therefore, the characteristics of healthy tourism development in China:

1. Our ancestors began to use the therapeutic value of hot springs very early. The earliest use of hot springs can be traced back to the Qin and Han Dynasties. In recent years, with the improvement of people's living standards and material living standards, tourism and vacation have become an important part of many people's lives. People pay more and more attention to physical, cultural and spiritual experience and enjoyment when traveling and vacationing, among which hot spring tourism, which integrates tourism, leisure, health care and other functions, is increasingly favored by people.

2. Hot spring tourism is a kind of tourism with the theme of tourists experiencing hot springs and feeling hot spring bathing culture, and realizing health, leisure and vacation in hot springs.

3. Hot spring tourism is valued by government officials, developers and investors because of its broad market prospect, huge development potential and strong industrial driving role. Hot spring economy is even called sunrise industry. Areas with hot spring resources can be said to be nature's favorite places. For these areas, it is of great significance to make use of the advantages of hot spring resources to promote the development of hot spring tourism and further promote regional economic development.

4. There are many projects with hot springs as the theme and core. Summarizing the problems existing in its construction and development and the successful mode of its construction and operation, we can find that in the process of developing hot spring resources and promoting the development of hot spring tourism, four key points need to be grasped are cultural core, market positioning, service quality and innovative methods.

Only by finding new local elements and extending the industrial chain of hot spring tourism can we promote the development of hot spring tourism.

4. Hot spring resort market analysis

Of course, you can soak in hot springs on the solstice of winter. This is good for your health. But we should pay attention to prevent colds, because after soaking in spring, the skin and hair of the body are also open, and it is easy to catch a cold.

Winter solstice: Winter solstice is a very important solar term and a traditional festival in China. Until now, many places still have the custom of winter solstice festival. The solstice in winter is usually called Winter Festival, Dragon Boat Festival and the second year. As early as more than 2,500 years ago in the Spring and Autumn Period, China has used the Earth to observe the sun to determine the winter solstice, which is the earliest of the 24 solar terms. The time is between 65438+February 22 or 23 in Gregorian calendar every year. The winter solstice is the shortest day and the longest night in the northern hemisphere. After the solstice in winter, the days will get longer and longer. The ancient saying about the winter solstice is: the cathode comes, the sun rises, the sun is south, the sun is short and the sun shines, which is called the winter solstice. After the winter solstice, the climate all over the world has entered the coldest stage, which is usually called the ninth. There is a folk proverb in our country that the cold is on March 9 and the heat is on March 5.

5. Development trend of hot spring tourism

Yangjiang is a coastal city, located at the intersection of the Pearl River Delta and western Guangdong. There are high-speed railway station, the existing port Yangjiang Port, Hailing Island in zhapo, Dongping Wharf, Yangxi Shaba and other tourist attractions, as well as Yangchun Eight Scenes, Chundu Hot Spring, Bajia Mountain and Double Pepper Chicken Cage Top. The transportation is convenient and the development prospect is very good.

2065 438+00-2065 438+02 China Top Ten Hot Springs, China was selected for CCTV. Ten Hot Springs in China. They are Nanjing Hot Spring Resort, Luoji 99 Li Scenic Area, Zhuhai Royal Hot Spring, Guangdong Zhongshan Hot Spring Hotel, Fujian Jintang Bay Seawater Hot Spring Resort, Poly Noble International Hot Spring Resort, Zhejiang Ninghai Forest Hot Spring Resort, Jilin Changbai Mountain Blue Whale Hot Spring Resort, etc.

6. Current situation of hot spring tourism

Blissful soup is one of the most popular hot spring brands. Founded in 1980, it can be called the leader of Japanese hot spring industry, the operator with the highest comprehensive strength, one of the representatives of Japanese warm bath culture, and a listed company operating hot spring clubs in Japan. 20 1 1 year, Elysium

Improving people's livelihood and well-being is the fundamental purpose of development. We should make greater efforts to benefit people's livelihood, solve worries and make up shortcomings, safeguard people's livelihood in development, promote social fairness and justice, make continuous progress in raising children, preventing old age, learning to teach them, earning income from work, getting medical care for the sick, providing for the old, living and housing, helping the weak and helping the poor, and carry out in-depth poverty alleviation to ensure that all people have more sense of gain in the development of * * *, and constantly promote people.

Strengthen the construction of social security system. According to the requirements of the bottom line, dense network and mechanism, a multi-level social security system covering the whole people, coordinating urban and rural areas, with clear rights and responsibilities, moderate protection and sustainability will be built in an all-round way.

Implement a comprehensive national insurance plan. Improve the basic old-age insurance system for urban workers and urban and rural residents, and realize the national overall planning of old-age insurance as soon as possible. Unify the basic medical insurance system and serious illness insurance system for urban and rural residents. Improve the unemployment and industrial injury insurance system. Establish a national unified social insurance service platform. Coordinate the urban and rural social assistance system and improve the minimum living security system. Adhere to the basic national policy of equality between men and women and protect the legitimate rights and interests of women and children. We will improve the systems of social assistance, social welfare, charity, special care and resettlement, and improve the care and service system for left-behind children, women and the elderly in rural areas. Develop undertakings for the disabled and strengthen rehabilitation services for the disabled.

Human health is an important symbol of national prosperity and national prosperity. It is necessary to improve the national health policy and provide all-round and full-cycle health services for the people. We will deepen the reform of the medical and health system, comprehensively establish a basic medical and health system with China characteristics, a medical security system and a high-quality and efficient medical and health service system, and improve the modern hospital management system. Strengthen the basic medical and health service system and the construction of general practitioners. Cancel the use of medicine to support doctors and improve the drug supply security system. Adhere to prevention first, carry out patriotic health campaigns in depth, advocate a healthy and civilized lifestyle, and prevent and control major diseases. Implement food safety strategy to make people eat with confidence. Adhere to both traditional Chinese and western medicine, inherit and develop the cause of traditional Chinese medicine. Support the society to run medicine and develop health industry. Promote the matching and connection between the birth policy and relevant economic and social policies, and strengthen the research on population development strategy. Actively respond to the aging population, build a policy system and social environment for supporting the elderly, filial piety and respect for the elderly, promote the combination of medical care and support, and accelerate the development of aging undertakings and industries.

Two. ecotourism

Adhere to the harmony between man and nature. Building ecological civilization is a Millennium plan for the sustainable development of the Chinese nation. We should establish and practice the concept that clear water and green mountains are priceless, adhere to the basic national policy of saving resources and protecting the environment, regard the ecological environment as life, coordinate the management of landscape, forest, fields, lakes and grasses, implement the strictest ecological environment protection system, form a green development mode and lifestyle, firmly follow the civilized development path of production development, affluent life and good ecology, build a beautiful China, create a good production and living environment for the people, and contribute to global ecological security.

Insist on building the same body of human destiny. Build an ecological system that respects nature and develops green.

Accelerate the reform of ecological civilization system and build a beautiful China. Man and nature are the same life, and human beings must respect, adapt and protect nature. Only by following the laws of nature can human beings effectively avoid detours in their development.

Promote green development. Accelerate the legal system and policy orientation of green production and consumption, and establish and improve the economic system of green and low-carbon circular development. Build a market-oriented green technology innovation system, develop green finance, and expand energy-saving and environmental protection industries, clean production industries and clean energy industries. Promote the revolution of energy production and consumption, and build a clean, low-carbon, safe and efficient energy system. We will promote comprehensive conservation and recycling of resources, implement nationwide water-saving actions, reduce energy and material consumption, and realize circular connection between production systems and living systems. Advocate a simple and moderate, green and low-carbon lifestyle, oppose extravagance and unreasonable consumption, and carry out actions such as creating conservation-oriented institutions, green families, green schools, green communities and green travel.

Strengthen ecosystem protection. Implement major projects for the protection and restoration of important ecosystems, optimize the ecological security barrier system, build ecological corridors and biodiversity protection networks, and improve the quality and stability of ecosystems. Complete the delineation of the red line of ecological protection, permanent basic farmland and urban development boundary.

Carry out land greening, promote comprehensive management of desertification, rocky desertification and soil erosion, strengthen wetland protection and restoration, and strengthen the prevention and control of geological disasters. Improve the natural forest protection system and expand returning farmland to forests and grasslands. Strictly protect cultivated land, expand the pilot project of fallow in rotation, improve the fallow system of cultivated land, grassland, forests, rivers and lakes, and establish a market-oriented and diversified ecological compensation mechanism.

Perfecting the red line of ecological protection, permanent basic farmland and urban development boundary, and strengthening ecological system protection are the guarantee of tourism development.

Three. cultural tour

Socialism with Chinese characteristics culture, which originated from the excellent traditional Chinese culture nurtured by the history of Chinese civilization for more than 5,000 years, is integrated into the revolutionary culture and advanced socialist culture created by the Party leading the people's revolution, construction and reform, and rooted in Socialism with Chinese characteristics. This is a good practice.

Persist in letting a hundred flowers blossom and a hundred schools of thought contend, persist in creative transformation and innovative development, and constantly create new glories of Chinese culture.

Perfecting modern cultural industry system and market system, innovating production and management mechanism, perfecting cultural industry policy and cultivating new cultural formats will further enliven, materialize and format culture and meet the needs of residents' spiritual and cultural life at a higher level. Combined with the poverty alleviation policies in the old revolutionary base areas, ethnic areas and border areas, the cultural tourism industry is also promising.

Four. rural tourism

Implement the strategy of rural revitalization. The problem of rural farmers is a fundamental issue related to the national economy and people's livelihood, and we must always solve this problem.