In the new era of Lv Wen, only by clarifying these six business opportunities can Lv Wen real estate seize the opportunity.

Under the background of new urbanization and domestic consumption promoted by the central government, people's cultural tourism demand will enter a stage of concentrated explosion, and the consumption power of "traveling, shopping and entertainment" after "eating, living and traveling" is immeasurable. This has brought a golden opportunity for the transformation and upgrading of many enterprises. So, where are the business opportunities in the cultural tourism industry? What are the development models? How to seize the development opportunity of Lv Wen real estate? How to promote the operation of real estate projects in Lv Wen?

First, the new characteristics of the era of literary travel

To do anything, we must first understand what kind of era we are in. Only by first figuring out what changes are taking place in this era and what historical stage the whole social economy has developed to can we seize the commanding heights of the times. The literary travel in the new era has the characteristics of one trend, two convection and three demands;

1. A trend: the trend of big leisure.

According to international experience, after the per capita GDP reached $65,438+$0,000, real tourism began, followed by a wave of national tourism. When the per capita GDP exceeds $3,000, mass tourism begins to transform into leisure and experience tourism. The per capita GDP exceeds 5,000 US dollars, marking the beginning of a new era in which leisure tourism breaks out in an all-round way and experience tourism flourishes.

Today, China's per capita GDP has reached 6600 US dollars, and a brand-new era of experience tourism is coming. This will be a new way of life. To enjoy life, escape from the city and find an ideal utopia, we must relieve anxiety, release our mood, find ourselves and be colorful. Under this leisure wave, around the huge industrial chain of sports, tourism, leisure and culture, huge consumption power is released.

Seven main forms of leisure products are summarized, including theme resorts, leisure sports, cruise ships, entertainment activities, health products, catering products and cultural products.

2. Two convection: internal and external convection and urban-rural convection.

Thirty years ago, China took production as the core, and both ends were outside; Thirty years later, it will be driven by consumption, with the market at home and consumption at home. In the tide of leisure economy, we need to pay attention to two phenomena.

The first kind is called internal and external convection: on the one hand, it is the overseas investigation, visit and tourism of domestic tourists and developers. At present, many domestic enterprises are not satisfied with their own understanding and actively go to all parts of the world to collect medicines globally; On the other hand, relevant foreign institutions actively enter the vast China market to promote the development, interaction and cooperation of leisure industry, leisure products and leisure services at home and abroad.

The second is the convection between urban and rural areas, that is, new urbanization: rural people are eager for modern urban life, and urban people want to escape to a better rural life. Among them, the core of promoting new urbanization is that cities feed back rural areas. While enjoying rural life, urbanites bring urban civilization into and implant it in the countryside, which promotes the combination of urban civilization and rural civilization. Nowadays, there are five kinds of returning forces in rural areas, including returning farmers, entrepreneurs, local enterprises, urban petty bourgeoisie and the rich. When they return to the countryside with new vision and capital, the development of rural tourism and leisure industry is facing new changes.

3. Three needs: ecology, culture and health.

The development of Lv Wen's real estate industry must meet three needs. The first is ecological requirements. The second is the demand of culture. Today's culture is characterized by mainstreaming, high technology, popularization and globalization. In order to meet the cultural needs, the project needs to go through three cycles: from inheriting culture to creating culture, from creating culture to consuming culture, and from consuming culture to sublimating culture. The third is the need for health. Therefore, when many factors such as leisure wave, new towns, real estate transformation, building cultural soft power, improving economic quality and efficiency, and beautiful Chinese dream collide skillfully, Lv Wen real estate has become a unique and important grasper.

With the favorable weather, geographical location and harmonious people, cultural tourism real estate has ushered in an opportunity period of its own development. At present, the development of China's tourism real estate is still in its infancy, and there is still a big gap compared with the world. Generally speaking, it is manifested in four aspects: the dominance of tourism, the diversification of products, the long-term operation and the universality of the market. The significance of this comparison lies in feeling differences and consciousness problems, not that everything needs to be consistent with foreign countries. The essence of Lv Wen real estate is to provide people with a brand-new way of life. Brand-new is embodied in six aspects: good ecological environment, perfect leisure facilities, unique cultural theme, diverse crowd combination, group structure and unique lifestyle.

Second, the six business opportunities in the era of cultural tourism

Six business opportunities that should be paid attention to in the new era of cultural tourism;

1. Comprehensive Lv Wen New District

The new comprehensive cultural tourism area is generally located in the periphery or periphery of the ancient city with rich culture, in order to relieve the urban population, industry and traffic, which can not only realize the change of bird cages in the ancient city, but also provide a brand-new cultural display platform, forming a new comprehensive cultural tourism area with large scale and complex functions.

2. Cultural commercial real estate

Cultural commercial real estate takes business as the core, industry, residence and ecology as the support, integrates cultural themes, shapes regional characteristics, and highlights its nature and characteristics as a cultural stage and window by taking advantage of the extroversion and agglomeration of business. Nowadays, traditional business has lost its appeal. People are more willing to go to business districts with culture, entertainment and leisure, not only to eat and live, but also to feel happy, relaxed and unique experience in the process of shopping and entertainment.

3. Cultural and entertainment real estate

The development of culture and entertainment is directly related to the life needs of modern urbanites to pursue relaxation and release pressure. In the development of cultural and entertainment real estate, it is very important to combine regional culture in addition to using modern new entertainment equipment and entertainment methods.

4. Healthy real estate

Health is the eternal pursuit of human beings. In recent years, sub-health problems have become more and more serious. Fresh air, clean mountains and rivers and quiet environment have gradually become the first choice for people with financial wisdom to practice. Health preservation is a very big and worthwhile thing, and everyone is very concerned about it.

5. Rural leisure real estate

Taking the new urbanization as an opportunity and the coordinated development of urban and rural areas as an idea, rural leisure tourism is leading a new round of "capital going to the countryside", and many bosses have to return to do some development after working hard in the city.

6. Comprehensive holiday real estate

Taking ecology as the cornerstone, the development of large-scale comprehensive tourist resorts requires large-scale investment from enterprises.

Third, the strategic breakthrough in the era of cultural tourism.

Then, how to seize the opportunity of cultural tourism industry and how to combine cultural tourism industry with real estate, we now share the methodology of "12345":

1. Excellence: looking for the soul

"Soul-searching" means finding the core competitiveness and strategic direction of a project, and finding the longest longboard of the project based on the combination of urban height, cultural height and ecological height. Finding the soul is not a huge concept that lacks support, nor is it a unique concept that lacks content.

The key to finding the soul is to get through four dimensions, that is, "positioning is high, functions are broad, product innovation is deep, and all elements should be related." For example, we should stand at the height of region, culture and ecology.

Strategically, "outshine others" is a longboard theory, and any project must find its own core selling point and fully publicize it. Only know where the "soul" is. Where is the personality? Where is the core competitiveness? Where are the things that sustainable development depends on? Only when the project is unique, exclusive and authoritative can we find the "soul" of a project. This ability to find the soul is one of the core abilities of the meaning organization.

2. Two overall plans: market+officialdom

Any development enterprise must first "take over the market", combine its own conditions and the realistic foundation of the project, actively explore relevant project experience, find appropriate development products, business configuration, development model and resource integration, and create its own cultural tourism development and operation model; Secondly, to be an enterprise in today's China, we should not only understand the market, but also the officialdom, pay attention to politics, give full play to the government's overall planning and macro-control ability, and work together internally and externally to escort the development of cultural tourism projects and provide corresponding support, including planning, land, transportation, municipal administration, taxation, special funds, tourism marketing and other support. The duet of "mayor" and "market" builds a cooperative bridge between "government" and "enterprise/investor".

3. Three forces decision-making: heart+ability+strength

Lv Wen real estate development is a comprehensive system engineering. Whether the government or enterprises are attracting investment, looking for partners, or enterprises want to enter Lv Wen real estate, they must be supported by "three forces", namely "heart, ability and strength".

In terms of mental efforts, it is necessary to judge whether the development of Lv Wen real estate should take tourism real estate as the strategic type of the enterprise's medium-and long-term development strategy in the future, or try to be the strategic type of tourism real estate when tourism real estate is suitable for projects, or the speculative type of seeking land acquisition and sales benefits with the concept of tourism real estate.

Secondly, with the continuous improvement of consumers' taste, it is not enough to create a successful leisure product, but also to have the ability to create fine products, understand this street and make fine products; At the same time, while having a clear strategic direction, it has first-class operational capabilities, including execution and the ability to integrate global resources.

In addition, the current tourism projects must have considerable investment, and whether there is sustainable investment ability is the key, so enterprises must have considerable strength.

4. Four strokes: planning, planning, planning, planning.

Planning before construction has become the industry standard and stipulated behavior of real estate development. The failure of many projects is precisely due to the lack of planning, the lack of unique soul-seeking, the overall planning of the combination of two games, and the judgment of three elements.

The standard process of a project should have four stages, namely planning, planning, planning and planning.

First of all, the development of cultural tourism projects needs the early planning of the government and enterprises. By observing various ways and listening to all directions, we can understand the basic situation of enterprise characteristics and project characteristics, and form the necessary preparatory work for project development.

Secondly, through professional planning institutions, according to the idea of inheriting inspiration and balancing resources, give full play to the transformation effect of Transformers and come up with scientific planning schemes to guide project planning, design and operation; Planning mainly solves the five major problems of positioning, function, engine, characteristics and mode, thus greatly enhancing the attention and attraction of the project in the government and market, and shaping the good reputation and brand effect of the enterprise.

The next step is to quantify the established ideas of planning through planning, and carry out product space landing and design according to professional technical specifications and requirements. After planning, the planning at this time will be full of god, soul and individuality.

Finally, the plan, after the first three moves, integrates investors, realizes the effective integration of resources and the rapid promotion of the project, draws up a specific work plan, puts this "soul" into practice and promotion, and avoids the problems of recklessness and homogenization to the maximum extent.

5. Five in one: idea is king, leisure is body, culture is soul, industry is chain, and integration is network.

A successful cultural tourism real estate project often has these five factors. Through their organic combination, we can not only ensure the recent success of the project, but also realize sustainable development.

First, the concept is king. Through the refinement of ecology, culture, format and form, the unique concept of projects and products has become a new core point of view.

Second, leisure is the body, which is different from conventional real estate. Lv Wen real estate needs a lot of leisure facilities to create a leisure environment and atmosphere, which has become the main magic weapon for tourists to stay and stay for a long time.

Third, culture is the soul, and culture is the soul that lights up tourism real estate. Through the experience of cultural symbols, cultural performances and cultural characteristics, the unique label of cultural tourism real estate has been formed.

Fourth, industry is a chain. Through the format of "selling houses+business operators+tourist activities", a perfect industrial chain can be formed, and even the relationship between the primary, secondary and tertiary industries can be opened up to form a linkage combination and design a platform for students.

Fifth, integration into the network, this is an era of cross-border and integration. As long as it is related to the cultural tourism real estate ecological circle, it can be integrated vigorously, and through integration, we can constantly understand its essence, and finally choose the part with high value orientation to do it ourselves, so as to accumulate our own brands. The future will not only strive for intelligence, strength, but also integration.

Clarify the six business opportunities in the new cultural tourism era, grasp the latest strategy in the cultural tourism era, and effectively combine the cultural tourism industry with real estate, so as to seize the opportunity and become the biggest winner!

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