Traditional Culture Encyclopedia - Hotel reservation - How do hotels attract individual customers?

How do hotels attract individual customers?

According to their hotel needs and composition, individual hotel guests can be roughly divided into family type, couple type, group type, regular customer type, temporary business type and tourist type. According to the characteristics of different types of single hotels, the following measures can be taken respectively.

This kind of family is mainly a family of three, and they emphasize the economy of staying in a hotel. This kind of guest can be recommended as an ordinary economy room with free breakfast. The hostess will be very interested in this kind of affordable gift.

Couple guests often like big bed rooms, and breakfast will not be very attractive to them; Because most young people have the habit of getting up late and skipping breakfast. If you give them two coupons for discos or coffee shops, I'm sure they will be happy to stay.

Group guests come with five or six people in order to open a room and chat together. The front desk staff can recommend a suite with one room and one living room. The living room can be used for entertainment and the bedroom can be used for personal rest, which can meet the needs of such guests to the greatest extent.

Regular customers are regular individual customers, and individuals can stay at any time without any agreement. The hotel can give this kind of guests a room rate that is tens of yuan lower than other individual guests. Quot regular customer price ",which can not only make regular customers feel face, but also feel the hotel's attention to them.

Temporary business type refers to business guests who have not signed a long-term accommodation contract with the hotel. In order to win them to sign a check-in contract with the hotel, it is particularly important to gain their trust and create the best impression. In addition to strongly recommending all kinds of facilities on the business floor, we should pay more attention to subtle services, such as giving away free ironing vouchers, because business guests are away on business trips, and clothes will inevitably wrinkle in their travel bags. A free ironing coupon is undoubtedly the best time for them to create a good impression.

If the tourist type is located in a tourist city, those guests who come here for the first time don't know much about eating, living, playing and so on. Hotels can recommend local package consumption to such guests (we must pay attention to the quality of package so as not to affect the reputation of hotel service quality), and eat, live and play all-inclusive. In this way, tourists will feel more at ease. It is also convenient for customers to know about local tourism. Alternatively, the hotel can provide free sightseeing tours of major scenic spots in the city during the tourist season to gain the attention of guests.