Traditional Culture Encyclopedia - Hotel reservation - Who is the founder of Xianheng Hotel?

Who is the founder of Xianheng Hotel?

Xianheng Hotel was founded in Guangxu period of Qing Dynasty (1894), founded by Uncle Lu Xun "Zhou Zhongxiang", and is famous at home and abroad for his literary work Kong Yiji. Xian Heng's name comes from the Book of Changes? 6? 1 Kun Gua's "Zhuan Xu" sentence "contains a vast sea of things, which means that everything is beautiful, that business is booming and everything is prosperous.

The old shop 198 1 re-opened, looking for the roots of the brand in Mr. Lu Xun's literary works, injecting the emotion of Mr. Lu Xun, the soul of the nation, into the brand promotion of Xianheng, and becoming a combination of traditional style and characteristics of the times, integrating the customs of famous cities, celebrities and famous wines, with "China Famous Trademark", "China Time-honored Brand", "Chinese Restaurant Store" and "Famous Wine".

With the help of brand advantages, Xianheng Hotel has opened 30 chain stores in China and innovatively developed the "TaiDiao" series of brand yellow wine, which has become the most competitive product of the hotel.

At present, the hotel is implementing the project of "Xianheng Xintiandi, Lu Xun's hometown" with a total investment of 550 million yuan, covering an area of 54.6 mu and a construction area of 7.5 square meters, and expanding and transforming Xianheng Hotel into a five-star cultural theme hotel. The century-old "Xianheng" will be presented to the world with a brand-new look.