Introduction of Xinyuan Mu Yi Company

Xinyuan brand is to show the excellence of Chinese nation and the glory of China history, and its brand positioning of "gathering the strength of nation and history" has gradually become a symbol of China culture. Xinyuan is not only the first enterprise in the industry to implement brand operation, but also the first enterprise in the industry to form a national monopoly operation system. The 1 VI, 1 store operation manual, 1 shopping guide manual and 1 certificate packages in the industry are all from Xinyuan.

Henan is the hometown of Chinese nation, the birthplace of China history and Chinese culture. As a modern enterprise and a team that inherits and innovates, Xinyuan originated in Henan and will surely take off in Henan-this is the power of Chinese culture.

Interpretation of Xinyuan Mu Yi Brand Advertising Language

There are a series of tasks to be done in enterprise brand building: product positioning, price policy, channel development and management, promotion planning, service guarantee, team training, advertising effect, public relations and so on. But the brand image must be positioned first. Xinyuan Muyi has always adhered to a single brand line, which is conducive to the concentration of publicity demands and advertisements, and allows enterprises to maximize their limited resources. After discussion in different forms and at different levels, it was decided that Xinyuan's brand Logo and logo would remain unchanged, and the slogan was defined as "gathering the strength of nation and history".

The following is the interpretation of "the power to unite the nation and history":

1, China is one of the four ancient civilizations in the world, and the Chinese nation has created excellent culture in its splendid history; These excellent cultures have been passed down to this day in different ways and become classics; These long-standing classics reflect the greatness of the Chinese nation and history from different angles and levels; These long-standing classics are inexhaustible for future generations.

2. Xinyuan Wood Art is to show the excellence of the Chinese nation and the glory of China history. Its products are full of classic designs and exquisite craftsmanship that are pregnant with the sweat and wisdom of the whole Chinese nation, and have become an epoch-making symbol in the industry and a symbol of China culture. We are not selling products at all, but shouldering the responsibility of inheriting China culture.

3. "Gathering the strength of the nation and history" fully expresses the determination, confidence and desire of Xinyuan people to "strive for self-improvement, accumulate wealth and inherit innovation"; Moreover, Xinyuan people have been very quiet, and their slogans are confident and unobtrusive, which is in line with Xinyuan's steady style of emphasizing wood art.

4. Henan is the hometown of Chinese nation, the birthplace of China history and Chinese culture. Xinyuan Wood Art originated in Henan and will surely take off in Henan-this is the power of Chinese culture.

5. Xinyuan Wood Industry, as a modern enterprise and a team integrating inheritance and innovation, stands on the shoulders of China's "nation and history"-endless efforts and rapid development are just around the corner.