Campus Bar Business Plan

The business goal of the bar business plan is to create the most influential campus entertainment venue and strive for investors to recover the investment cost in the shortest time. The following is my campus bar business plan, welcome to read!

I. Overview of the plan

The excitement of the campus during the day is mainly concentrated in each classroom, which is displayed by the teacher's wonderful speech. In addition to various student activities, there is also a bar that we are about to set up.

Economic development has promoted the prosperity of the market, and it is not uncommon to see those colored bars in the noisy urban areas. But on campus, some bars with campus atmosphere almost don't exist. Times are changing, so are our ideas. Traditionally, bars are not suitable for students to enter, but now many students have the desire to spend money in bars. Therefore, our entrepreneurial position is mainly on campus. If there is a place on campus with a strong cultural atmosphere, you can enjoy the most popular music while drinking strong coffee or cocktails. The aroma of coffee is mixed with beautiful melodies, so it is difficult for you to tell which one is more mellow and which one makes you calmer. Besides, people around you have similar experiences, hobbies, tastes and pursuits with you. Won't you be moved by such a carefully designed place for you?

Different from most existing general bars, our campus bar is located on campus, and its main customers are singles or couples who like bar culture. The environment is absolutely first-class. Our competitive advantages will be described in detail in the following pages.

Generally speaking, the key to competition in this industry is to create an atmosphere, whether there is an environmental atmosphere suitable for the requirements of the target customer group, distinctive activity settings and good service quality. Our bar is located on campus, with relatively concentrated target customers, and the land price is much cheaper than downtown. Our bar is designed around the interests of customers, and its elegant environment and experienced managers will make the service of the bar surpass other major competitors.

Apart from the above success factors, more importantly, we have a group of enthusiastic and angry managers who are committed to running this bar. Our tourism management department specializes in hotel catering service management, which is in the same strain as bar management and related services. We have first-class professional tutors, excellent leaders to take care of our pulse, and we also have excellent actual combat management team. Zhu Feng is an excellent leader and manager. He has always been a cadre, and his leadership ability can be said to be fully qualified for this position. He will be the general manager of the bar, mainly responsible for the overall work of the bar; Mr Cao Zhipeng is an excellent salesman. He will be the head of the marketing department, mainly responsible for promoting products and services. ; Zhenhai has a high talent in financial management, so he will be the head of the finance department; Wang Huanhuan is very friendly. He will be the head of the personnel department and be responsible for the training of personnel. Mr. Li Lin has strong communication skills. He will be the head of our bar purchasing department, mainly responsible for the purchase of all items in the bar.

In the early days of the establishment of this bar, we will mainly adopt three means to raise funds: first, the department's capital investment should occupy an advantageous proportion in the total funds, and only in this way can the ownership be guaranteed. The second part is the external investment that the bar attracts by virtue of its competitive advantage. The bar warmly welcomes investors who have a strong interest in running the bar to start a business with us. The last part is the loan financing of banks or other financial institutions. With the reform of the national financial system and the expansion of banking business, it will be more convenient to obtain loan funds. This 48,000 yuan will be used for interior decoration, pre-publicity, stock purchase, training expenses for relevant personnel and working capital. This part will be elaborated in the later financial analysis.

Second, the management system

Manager introduction

Zhu Feng, aged 2 1, studied in Henan University of Commerce. Excellent grades. The current squad leader has outstanding management and organizational skills, and his hobbies are nutrition, health and nursing. The main responsibility is to lead the manager, play the role of overall supervision and management, and be responsible for the management strategy and direction of the bar.

Mr. Cao Zhipeng, aged 2 1, majoring in hotel management in Henan University of Commerce. Have rich part-time experience and done more promotional advertisements! According to the style of the bar, he will formulate activities that meet the needs of the market and customers and be responsible for advertising.

Hai, 20 years old, majored in hotel management in Henan University of Commerce. Excellent performance in specialized courses, more accounting-related knowledge and strong financial analysis ability. Analyze the financial situation of the bar.

Mr. Huan Wang, aged 20, majored in hotel management in Henan University of Commerce. I like to study the production of snacks and west points around the country, and have a certain understanding of food consumption in entertainment places. He is responsible for the employment and management of all service personnel (bartenders, pastry chefs, waiters, security guards, etc.). ) in the bar, he is also responsible for formulating reward and punishment measures for service personnel.

Mr. Li Lin, aged 2 1, majoring in hotel management in Henan University of Commerce, is studying. Participated in a large number of market research activities, good at communication. He will be responsible for the procurement of all low-value consumables and all beverage and food raw materials during the operation of the bar.

The manager of the bar realized that he lacked some professional knowledge necessary for business operation. In order to make up for this deficiency, combined with the scale of the bar, the manager decided to sign a long-term contract with a senior management teacher in our school to serve as the legal adviser of the bar. He will provide valuable experience and skills for the development of the Bar Association.

reward

The monthly salary of the five founders is based on the monthly income, after deducting expenses and taxes, as well as the retained earnings and provident fund of the enterprise, the remaining net profit is distributed according to the proportion of managers' investment.

The salary of temporary hourly workers is determined according to the market, and now it is 8 yuan an hour.

According to the operating conditions of the bar, external investors will pay dividends on a one-year operating cycle.

Financial institutions that provide loans will repay the principal and interest on a regular basis in accordance with regulations.

Third, the market analysis

The most important thing in the market segmentation of bar industry is its environment, so it is very important for a good bar to create a good environmental atmosphere. Bar is no stranger to most students, but campus bar, as a new bar form, is bound to have great attraction to adolescent boys and girls. Therefore, there are many potential consumers in our campus bars. When the first customers are formed, our customers will continue to grow through their influence. First of all, due to the bar service around Xuecheng,

There are fewer places, so the bar has a broader market and more potential customers. Secondly, college students have sufficient living expenses and have certain economic ability to go to bars for consumption. There are many lovers in the school, but they lack a comfortable dating environment. We can decorate the corridor of the training room to attract them. Finally, when there is a class reunion or birthday party, we can provide them with entertainment places.

Fourth, daily management.

1) Five responsible persons are on duty in turn, each person is on duty once a week, and three service personnel are on duty every day. Implement responsibility management.

2) Hold a regular meeting every Monday morning. Summarize last week's work and next week's work handover and arrangement. Announce the results of rewards and punishments.

3) Implement punishment and incentive measures. Give material rewards to employees with outstanding work performance and good performance. Employee's commission is linked to performance.

Analysis of verb (Verb's abbreviation) Competition

competitive edge

Judging from the periphery of our school, our main competitors are ordinary bars, teahouses, cafes and other leisure places. Let's analyze our competition with our competitors and their respective competitive advantages:

① Ordinary bar: In order to meet the needs of newcomers, both the decoration and the atmosphere in the bar are full of strangeness, and the noisy atmosphere makes people dizzy. In our bar, we can play our favorite songs according to customers' needs. Customers who come to the bar for consumption, drinking wine, whispering or remembering in this quiet place, are really the first choice for a quiet life!

② Coffee house: For those college students who are pursuing low consumption, although the coffee house outside the school is luxuriously decorated, it does not meet the pursuit of college students. Why don't we go to our campus bar? Indulge in jazz, just like going back in time, it is really that everyone drinks when he is drunk.

Teahouse: After investigation, there is no special teahouse near our school. This is undoubtedly a pity for those students who like tea art. Our campus bar can provide a place for students who like tea art.

Business hours: 9: 00-22: 00 (Monday to Friday) Weekends and holidays depend on the actual situation? Business strategy:? Establish contact with some communities on campus and carry out some activities on campus with them. (Top Ten Singers and other activities)? Invite campus bands, singers and dancers to perform in the bar. ? Provide preferential prices for class or community group activities,

Breaking the traditional bar management concept, positioning a theme at a fixed time every week makes customers feel fresh every time they go to the bar. Such as: Monday classical music century; Music in the classic song story of Tuesday's movie; Country music Texas date on Wednesday; Thursday's mainstream era of pop music; The party activities held on Friday have different themes; Some activities held on campus on Saturday have different themes; Fixed Sunday party activities, freedom day.

Featured introduction

Characteristic project

How to attract tourists is relatively easy for this bar, because running a bar on campus is a new thing, and we have done a lot of publicity in the early stage. Maybe many people will try it with a curious attitude, so how should we use their "trying" opportunity to keep their hearts?

music

This bar is fashion-oriented, with pop music as its music, or invites talented students from the school to perform live. We also put KTV equipment in the bar to provide conditions for those students who like singing.

service personal

Because the bar needs to build a good reputation in the early stage, and the funds in the early stage are limited, so several creative people will personally serve customers, which is one of our special services. Because entrepreneurs are all high flyers of various majors in Tourism Management Department, their communication skills will not be worse than those of ordinary waiters. The bar also plans to invite about four waiters. For waiters, it is required that 18 years old or above, college students, have good communication skills and service ability.

Dietary characteristics

Food is a major feature of our bar. Our food can be nutritious, healthy, absolutely authentic and genuine. In general bars, operators often don't pay attention to the management of food, and they don't get value for money. However, in the campus bar, we invite students from the food department to provide food nutrition services for customers, and strive to be authentic, authentic and authentic, so as to satisfy customers.

Drinks and beverages are also health-oriented, and foreign wine is naturally the protagonist, but we can set off the different characteristics of the same foreign wine, maintain the taste and appropriately reduce the alcohol concentration. We refused to sell highly alcoholic drinks and replaced them with our own fruit wine. At the same time, we also provide a variety of alcohol-free freshly squeezed juice series.

As the bar will be dominated by college students, we pay more attention to health and safety in our diet. We will hire excellent bartenders (professional teachers), who can not only bring out all kinds of good wines, but also pay attention to health factors.

We provide reservation service, and for those students who hold large-scale parties and group entertainment activities (reproduced in: www.zaIdian.cOM Redian), we will outsource the whole service, which is the embodiment of our strong competitiveness.

Six, marketing strategy

A good bar is a culture. There, maybe just have a drink and talk, and you will be intoxicated with the thick cultural atmosphere. Even after you leave, you will remember our bar in your heart, because it is more important here than just tasting wine and food-let the students find their own spiritual habitat.

This is the goal and theme pursued by our campus bar. In order to realize this theme, we will make a series of marketing plans, which are divided into short-term strategy and long-term strategy.

Short-term strategy

We will still adopt some old marketing strategies. They are used by most enterprises as marketing means, and have achieved great success, bringing considerable returns to enterprises, and they have been tried and tested. We adopt the following two strategies.

Class propaganda is one of the economical and effective ways for our classmates to convey information. This method will also achieve the most direct effect.

(2) the publicity column of the school radio station. Compared with other advertisements, these advertisements have the advantage of low price.

We will ask professional designers to carefully design banners that can clearly express the theme of the bar for us. Because the banner area is small, it is mainly text and innovation. In order to attract people's attention, we will personally supervise and ensure that the banner meets our design requirements. The scrolling screen area is large, so we intend to integrate the cultural connotation and characteristics of this bar into the picture, with the words that highlight the theme.

Long-term strategy

Whether it is rainy or sunny, our bar will launch this long-term publicity strategy. In places where there are many students or "love umbrellas" such as supermarkets, prepare umbrellas printed with our bar publicity pictures, provide them to pedestrians free of charge, and return them to the bar after use. While helping pedestrians to solve their urgent needs, it also plays a very good role in promoting the advertising effect of bars.

We will improve our popularity through the above two marketing methods. In the course of operation, we will also design different marketing methods according to different changes in different periods to promote the sustainable prosperity of this bar.

Seven. Main risks, problems and countermeasures

1. Possible risks and problems

(1) Due to insufficient publicity in the early stage, the number of tourists increased slowly. ? ② The off-season of bar operation caused by weather factors such as seasonal changes? ③ Holiday management is bleak.

Step 2: Countermeasures

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