Jin Rui's development experience

Jin Rui's growth and development can be summarized as three professional role changes, namely: excellent graphic designer and advertising creative person-professional manager specializing in market planning and brand management-developmental entrepreneur.

Advertising creative design cycle: 1995——2004

1After graduating from college in 1995, Jin Rui started his creative advertising design career for as long as 10, and successively held positions of graphic design, advanced production designer and creative planning in Shenzhen Xiantao Digital Film Industry, Australia KBB Advertising, Guangzhou Golden Great Wall International Advertising and Chen Shaohua Design Studio. In 2000, he joined Shenzhen Jinyashi Advertising Design Company founded by his classmates, became a senior partner, and served as the creative design director.

During this period, Jin Rui participated in and presided over the overall planning and design of brand image VIS of many enterprises and large-scale construction projects, with nearly 100 successful logo designs; Long-term commitment to the overall packaging and image promotion of products and brands has accumulated profound attainments in brand image design and advertising planning creativity. Main representative works: planning and design of brand image of Shenzhen all the way up mobile phone and Shenyang Amery card food; Shenyang three-dimensional washing powder new brand listing planning and promotion advertising. ; VI projects include: China Ping An Insurance Company, National Stadium (Bird's Nest), Tianjin Olympic Center, Nanjing Helms Clothing, Shenyang Wanzhong Group, Beijing Tian Li Group, Taiyuan Tianlong Hotel, New Evergreen Supermarket, etc.

Brand management planning period: 2004-2009

In 2003, due to business reasons, Jinyashi advertisement was dissolved. Jin Rui's career has entered a period of hesitation. An accidental opportunity let him step into another career door, and also determined his real advantages and future development path.

In 2003, Foxconn Technology Group established the Channel Products Division (CSD) in an attempt to enter the global channel market. Under the discovery and guidance of Christin Wang, the senior planner of Ogilvy & Mather in the United States, he held an important position in MARCOM Department of Foxconn Channel Products Division, responsible for the marketing planning and advertising creativity of Foxconn's own brand products in the global channel market, and carried out the construction and service of international first-line IT product brands. Jin Rui gradually changed from a creative designer to a professional manager of brand management and marketing planning.

Due to various complicated reasons, the development of channel products division of Foxconn Technology Group is not smooth. Jin Rui left Foxconn after his work contract expired. Later, he served as the director of brand promotion and marketing planning in Shenzhen Winner Clothing and Corona Fashion. Gradually accumulate and improve its brand marketing planning theory, and grow into a senior brand management expert. Many marketing papers written by him, such as Embarrassment and Puzzlement of Brand Director, Walking Out of the Ivory Tower of Advertising Company, and VI, Bottom-up, have been included in China Marketing Network and First Marketing Network.

New starting point, new venture: 20 10 till now.

For a long time, Jin Rui has been an active practitioner of creative design and marketing planning, rather than a profound theorist and supernumerary planner. After years of actual combat in shopping malls and workplaces, Jin Rui has experienced various failures and setbacks, but he has also made it more clear that brand building is not a profession, but a career. Brand management and all aspects of enterprise management are deeply related and infiltrated. Only through the creation of real brand entities can we prove the theory of brand planning management for many years and realize real brand management.

At the end of 2009, Jin Rui began to plan a brand-new self-operated project-community comprehensive image service, and founded the service brand "Kakaba Image Hall". On March 20 10, the first physical store of Kakaba Image Museum opened in Mixiang Village, Shenzhen. Kakaba will develop in the mode of image service, product innovation and brand chain operation. At present, efforts are being made to build a standardized brand management system, and it is planned to carry out large-scale chain development in the next 5- 10 years, with the ultimate goal of becoming a brand leader in the chain image service industry in China.