How to enhance the brand image of hotels through new media

First, in terms of cooperation with professional hotel marketing platforms, hotels mainly consider cooperation with professional hotel marketing platforms without completely improving their marketing performance through their own capabilities. This cooperation is based on the transfer of hotel interests and can take effect quickly. Of course, due to the increasing number of professional hotel marketing platforms, the cooperation between many hotels and these platforms is all-round and looks good, but in fact there is not much difference between these platforms, except that a few giants will have different services. This will play a certain role in enhancing the brand image of the hotel. However, it should be noted that for customers who know the professional hotel marketing platform, they will subconsciously think that the hotel's large-scale online platform marketing because of poor business will have a certain negative impact.

Second, this is an era when group buying websites are surging, and hotels naturally become an important customer group of group buying websites. Personally, I think many hotels will only consider group buying network if they are forced by business. After all, the price of group buying network is very low. However, for those hotels with good business conditions, it is also very attractive to include some products (such as catering) in some large group buying websites at a specific time and promote special activities at special times. This is very convenient for the hotel to grab the target customers quickly. Of course, many hotels choose to cooperate with group buying websites in order to accumulate popularity first and then seek development. But what we often see is that once the group buying website activity stops, the hotel business begins to decline again. This shows that relying solely on group buying websites is not conducive to the continuous improvement of hotel brand image.

Thirdly, expanding the forum is a popular way to enhance the hotel image. For example, several private forums and communication platforms that have done well in the hotel industry are very popular, such as China Hotel Consultant Network and Hotel Manager Forum. These platforms often have a large number of hotel managers gathered here. Generally, hotel managers will express various opinions. When many managers of a hotel make more positive comments on the forum, people in the industry will have a positive image of the hotel, which will help attract more excellent employees. In some large public forums, such as Tianya and Xici, some hotels often publish some information or activities to attract customers' attention. This is conducive to the improvement of the hotel image.

Fourthly, Weibo is a popular way of network communication. Many hotels will register official Weibo in Sina Weibo and Tencent Weibo. , regularly launch activities or offers, timely release the positive information of the hotel, and constantly establish their own external image. Of course, many hotels with no influence are now carrying out brand marketing through microblog promotion and Weibo targeted release, which constantly impacts consumers' eyes. The author thinks this method should be good, especially in line with the ethnic group of "mobile phone control".

Fifth, the way of microfilm is also a new media way in the new era. However, promoting the hotel image through micro-movies is not something that ordinary hotels can do, and it requires a lot of accumulation and careful pre-planning and post-production. A microfilm may be the story of this hotel, or it may be an interpretation of corporate culture. There is a plot, which is infectious and can cause the buzz of consumers in a short time. It absorbed