How to write the title of the copy to attract people?

1, lured by "profit". Soft articles are different from other types of articles, which are generally published by merchants to promote products and brands, so we must use "profit" to attract people and directly indicate our interests in the title! 2. Be "new". It is common sense that people are always interested in new people and new things. Grasping this feature and creating soft articles with news value will often cause great sensation, especially when it is spread on the Internet. The common words in news headlines here are: surprise, the first time, the first time, leading, innovation, and finally, the wind and water are surging! 3. Move with "love". People are emotional animals, and the author must put his feelings into writing this title! 4. Touch things. Story-based titles are also more touching and attractive. 5. Use "hanging" to attract people. The TV series "Latency" was very popular when it was broadcast. Why does this play attract people's attention? It's largely because of one wonderful story after another, because you can't guess where the next gathering will go. The same is true of writing soft articles. Judging from the title, it lays the groundwork for readers to read the text because of surprise and conjecture. Such a title should be interesting, enlightening and suspenseful, which can trigger the subject to answer. 6. Pay more attention to style copy