Is a marketer’s certificate useful?

The marketing engineer qualification certificate is not very useful, because the marketing engineer qualification certificate itself has low gold content, and marketing is a very practical job, not focusing on academic qualifications but focusing on ability.

Marketing is a very practical job that does not value academic qualifications but abilities. I believe that the best marketers in China now do not have any qualifications. They have worked hard on the front line for many years on their own. Only by continuous learning with yourself can you truly understand what marketing is, instead of relying on some "teacher", which will not be recognized by the market.

On the surface, some bosses of small companies may be intimidated by your certificate and find you a good job temporarily, or you may feel more confident when you go out on your own, but you must be clear. , what is the most real and useful.

Career Status

Today’s world economy is developing with an unstoppable trend in the direction of global market integration, digitalization of enterprise survival, and internationalization of business competition. With the Internet, knowledge economy, high-tech The new economy, represented by technology and centered on meeting consumer needs, is developing rapidly. In such a highly competitive and rapidly changing macroeconomy, marketing has been placed in a pivotal position.

Marketing is the most popular profession in China in the 21st century. Marketers, especially Internet marketers who have mastered network technology, are the trendsetters in the market economy.

According to statistics: more than 90% of the presidents or general managers of the world's top 500 companies started in marketing.

According to rough estimates, there are currently 60 million marketing teams in our country, and only a handful of them have received formal training, mastered network skills, and obtained relevant certificates. According to talent market statistics, marketing has consistently ranked first in recent years. More than half of fresh graduates are engaged in non-professional jobs after joining the workforce, and marketing has become the basic training for entering the management level.