The brand connotation of Plateno Hotel Group

In October 2014, Plateno Group officially launched a new brand logo. The design inspiration comes from Plateno Group’s "Ocean Creation" strategy:

1. The Chinese characters "Tao" and " The combination of "sail" means that the sub-brand is sailing through thousands of sails in the brand "accelerator" of Plateno Group and moving forward bravely.

2. The blue ocean background conveys Plateno Group’s openness to all rivers.

3. The five blue lines are shaped like a "staff", showing that each brand coordinates under the general command of Plateno Group to play a colorful movement.

4. The main Chinese character "Tao" contains Chinese symbols, indicating that Plateno Group comes from China.