The young girl born in the 1980s is at the helm of "Holy Farmer" Fu Fenfang: between rationality and sensibility

As a selectee of this magazine’s “2010 China’s Post-80s Entrepreneurs Wealth List”, Fu Fenfang has everything that is enviable. After graduating from university, at the age of 25, she inherited her father's business - taking over as the chairman of Shengnong Development and successfully launching the company into the capital market...

Fu Fenfang is undoubtedly God's darling. A girl born in the 1980s has everything that is enviable - youth, beauty, wisdom, wealth, and career. After graduating from college in 2003, Fu Fenfang began to enter the family business and first showed her business talent. At the age of 25, she inherited her father Fu Guangming's business - taking over as the chairman of Shengnong Industrial (Group) Co., Ltd., and successfully promoted Shengnong Development Co., Ltd. to the capital market, becoming a "rich second generation" female enterprise that attracted the attention of the society. Home.

The first show of talent

"I am Fu Guangming's daughter. This is a fact. I do not deny this fact. Without my father, I would not be where I am today. With his I am proud of it. My father has always been my strongest supporter, but one thing is that my father will not easily hand over his hard-earned career to someone who has no responsibility, even though I am his daughter..."

In April 2003, before Fu Fenfang graduated, her father Fu Guangming gave her a big task - to be responsible for the construction project of a three-star hotel. This is a true "delegation of authority": Fu Fenfang is fully responsible for everything from project design, land approval, construction management, fund allocation and future operation management of the hotel. Fu Guangming paid no attention to anything else except giving his daughter a budget of 10 million yuan. Two months later, Fu Fenfang, who graduated from school, was appointed as the vice chairman of the group, and she has plunged into this task since then.

At that time, her father’s completely indifferent attitude inspired Fu Fenfang’s desire to challenge herself. Newborn calves are not afraid of tigers, so Fu Fenfang was full of energy and determined to deliver a satisfactory answer to her father.

"At that time, the drawings of the original design unit did not meet the requirements, and the approval authority for three-star hotels was not at the county level. Everything had to be started from scratch. So, I went to the city with a lot of materials. In the relevant departments, many people looked at me strangely at first, as if they were doubting, can you, a young girl, take charge? Later, when they found out that I was Fu Guangming's daughter, many things became much easier," Fu Fenfang said. I chose to go through all aspects of project approval in person in order to become familiar with "how to start a company." At that time, her immature face made it difficult to associate her with the person in charge of this multi-million dollar project.

In 2005, the Shennong Holiday Hotel was completed as scheduled, with specifications much higher than originally planned. Fu Fenfang boldly increased the project investment from 10 million yuan to 26 million yuan. This increase was not blind. . "To achieve three-star standards, investment in many aspects must be completed in one step." Fu Fenfang can always come up with reasons to convince her father. Not only that, she also further introduced a large number of hotel management talents and formulated a more comprehensive, systematic and scientific hotel management system.

After the hotel was completed, it successfully passed the three-star rating. The hotel is operating in an orderly manner, and within three months of its opening, it has already begun to make a profit. This is called a business miracle in Guangze County. All this surprised Fu Guangming, who had the mentality of "if you lose, you lose, let your daughter practice in practice".

The successful operation of the Shennong Holiday Hotel project demonstrated Fu Fenfang's business talent, so her father placed more "important responsibilities" on her shoulders.

Airborne on the "battlefield"

In 2007, Fu Fenfang once again accepted the "difficult" task - responsible for the management of Shengnong Food.

"At that time, a senior executive of Shengnong Food left to start his own business, taking with him a large number of sales and technical talents from the company. All the company's business in the past was handled by this executive, and neither my father nor I got involved. In terms of actual operation, my father couldn't give me much advice at this time." Fu Fenfang described the difficult situation at that time. At that time, many subordinates used the excuse of signing reimbursements to test whether the little boss could be "bullied". "I can only immerse myself in signing, and I can't tell whether this expenditure should or should not be done." Fu Fenfang said with a wry smile.

However, Fu Fenfang still showed extraordinary courage at the critical moment. Since the food company faces a terminal channel, the competition for its customers is very fierce. The departure of senior executives has taken away a large number of customers, and the company's operations are in jeopardy.

Stabilizing the situation was the most critical at this time, so Fu Fenfang took a series of measures. On the one hand, she actively promoted public relations and stabilized some large supermarket channels, while on the other hand, she developed the wholesale market.

"Although the gross profit of wholesale is very low, we can first let the company settle down and maintain normal operations." On the other hand, Fu Fenfang also relied on her sincerity to retain some technical research and development personnel. In this way, under the management of this seemingly immature new boss, Shengnong Food regained its vitality. The company's performance became better year by year. Even in 2008, when the price of raw materials soared, it still maintained its performance. growing momentum.

In repeated practical trainings, Fu Fenfang is growing into a mature and capable young entrepreneur. She has begun to lead the company towards diversified operations. According to the needs of Shengnong's development, she has continuously launched new products to enhance the company's comprehensive competition. forceful measures.

Talking about her achievements, Fu Fenfang said that everything was the result of her father’s timely encouragement. She told reporters: "My father never forced me to do anything. In his eyes, I am a girl first, and he always added weight to me step by step. When I needed support the most, he enlightened me, Support me." When asked how much her current work performance would score in the eyes of her father, Fu Fenfang smiled mischievously: "It should be 70 or 80 points!"

Inheritance and Innovation< /p>

As a successor, you need to continue to learn and innovate. Fu Fenfang attaches great importance to learning. In 2005, Shengnong Industrial Group once planned to merge as a whole with a consortium. During that time, Fu Fenfang was exposed to a large amount of information on capital operations every day.

“The concept and knowledge of capital operation were accumulated and formed at that time.” It was through continuous learning and practice that Fu Fenfang further grew up. On October 22, 2009, Fujian Shengnong Development was successfully listed. Fu Fenfang became the chairman of the group company and directly held 5.39947 million shares of Shengnong Development, accounting for 1.46%. In addition, as the controlling shareholder, Shengnong Industrial holds 234.79366 shares of Shengnong Development, accounting for 63.63%, while Fu Fenfang holds 12.5% ??of Shengnong Industrial, that is, Fu Fenfang indirectly holds 29.3492 million shares through Shengnong Industrial. Shennong Development Co., Ltd. In total, Fu Fenfang owned 34,748,670 shares of Shengnong Development. According to the market value at the time, Fu Fenfang's net worth was close to 1 billion yuan.

It’s not easy to start a business, but it’s even harder to stay in business. As a business owner, the pressure you bear is no less than that of an entrepreneur. Fu Fenfang knows very well that her father is an entrepreneur. Due to the needs of starting a business, he needs to pay more attention to his personal charm. As a business owner, I need to pay more attention to the strength of the team and work scientifically. Strengthening the construction of management systems and team building has become the focus of Fu Fenfang's work in recent years. In order to clarify the financial management system, she worked overtime with her employees to find and analyze errors and omissions. Through effective understanding, she improved the financial management system. She believes that team building is very important. She regards understanding the needs of employees and designing corresponding benefits for them as part of her job.

Having a strong sense of time is one of Fu Fenfang’s working styles. At the beginning of every month, Fu Fenfang would ask her secretary to make a schedule of her itinerary and timetable for the month, and she would strictly follow this schedule and do the agreed things within the specified time. "This will ensure that no one will disturb you during this time." Fu Fenfang said seriously, even her best friends must respect this "principle" of hers.

Fu Fenfang said, "My father is very busy and is always trapped in various complicated affairs. There are people coming to visit and reporting on work one after another. Sometimes one thing is not resolved, and then another One thing happened, I was often disturbed by several questions when dealing with a problem. Therefore, I felt very sorry for him, and I didn’t want to fall into this situation myself. Therefore, I set up rules for myself and strictly followed them. "

"Many people were not used to it at first and thought I was 'putting on airs', but over time they all understood it," Fu Fenfang said, "This also shows the importance of establishing a standardized management system. The implementation of any system will encounter resistance from all parties at the beginning. When complying with the system becomes a habit, rules will be formed.”

Fu Fenfang’s unique style of doing things is also reflected in the distribution of employee benefits. . "It is easy for bosses to evaluate an employee based on their own preferences. Obviously, this lacks rationality and will also cause unfair treatment. I pay more attention to institutionalized management, pay according to the position, and measure the value of employees based on assessments , tailor-made development plans for employees.

”

Sensible “rich daughter”

As the daughter of the founder of a company, the wealth created by her father is enough for Fu Fenfang to live an extremely wealthy life. In this regard, Fu Fenfang does not To cover up her superiority, she said with a smile that her most profound impression as a child was that she had "more pocket money than others." Fortunately, living in a villa, wearing famous brands, and riding in cars did not make this girl indulge in pleasure. She showed it in her studies. She is as hard-working as any motivated student. "She has strong receptivity and excellent academic performance" is the impression that many teachers who have taught Fu Fenfang have on her.

Fu Fenfang does not deny that she is "sensible". I have a close relationship with my father’s words and deeds. “When I was a child, I felt that my father was very busy and did not have more time to play with me, but during my after-school holidays, my father always liked to take me with him. In order to get the chance to get along with my father, I would behave very well and always act as my father's little assistant, running around and doing whatever I can. When he held meetings with his employees, I sat quietly and listened to everyone's speeches. When he negotiated with customers, I listened half-understanding. "Fu Fenfang said that after entering high school, she felt that she had more and more opportunities to "accompany her father".

Now Fu Fenfang is more convinced that this is her father's conscious Cultivate her. She admitted that her father’s subtle nurturing behavior has indeed taken effect on her. “Basically, I realized that my father’s painstaking efforts should not only take me into some business situations, but also provide me with education. We also made plans - it was recommended that I apply for the Agricultural Economics and Management major at Agriculture and Forestry University. ”

Fu Fenfang learned her father’s calm and capable style of doing things through constant contact with her father. At the same time, she gained a deeper understanding of her father and his career. Influenced by her father, Fu Fenfang Fenfang began to show great enthusiasm for the family business.

"My father has been enjoying his work and his career for decades. He loves this career from the bottom of his heart. He is the person I admire the most. . The broiler chicken breeding and production model he created is the first of its kind in China and has reached an internationally leading level in food safety control, which contributes to the entire breeding industry. This contribution goes beyond the ordinary meaning of ‘making money’. Fu Fenfang said that this strengthened her determination to love this career. Speaking of this, Fu Fenfang, who had been chatting and laughing just now, immediately felt a solemn expression.

Between rationality and sensibility< /p>

“Work takes up most of my time. Fortunately, my work schedule is very scientific, and I have my own time during my free time. At this time, I will invite a group of friends in the circle to play golf, travel, and shop. ”

Walking into Fu Fenfang’s office of Shengnong Food Co., Ltd. in Fuzhou, the personalized layout has a slightly feminine touch. The area of ??less than 20 square meters and her status of “one billion net worth” are slightly... Contrast.

“The current situation of Shengnong Food is not enough to rent me a large and elegantly decorated office. "Fu Fenfang said, "If a company makes tens of millions, it's understandable to rent an office with 100,000. But if a company makes 1 million, it's unreasonable to rent an office with 100,000. This involves the operation of the enterprise and should be consistent with the operating conditions of the enterprise. This is money that belongs to the company, not my personal money. "

Fu Fenfang said that she is busy most of the time. Fortunately, her reasonable schedule allows her to occasionally relax. "When I have free time from work, I will go shopping and play golf in Hong Kong with a group of friends. "She was very excited to show off the shirt she had just bought from Hong Kong in front of reporters. She told reporters that the decent waist, simple design, and unique details were all important factors that attracted her.

"Cars, watches, and bags must be famous brands. This is the need of the 'scene'. Other than that, I don’t always emphasize on name brands, preferring things with a unique style. For example, my necklace was custom-made in Hong Kong. It has my name on it and is unique. Talking about her personal view on consumption, Fu Fenfang joked about this girl who always buys a lot of fashion magazines at the airport before going on a business trip. Her words reveal the nature of all girls of this age: "If you are from a fashion magazine Reporter, I will have more topics to talk to you about. ”

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