What are the main business models of liquor chains?

Abstract: Liquor chain is a new retail sales format. Compared with the traditional alcohol retail model, liquor chain has a larger scale and more guaranteed quality. So, do you know what the main business models of liquor chains are? In addition to directly-operated stores, the current mainstream models include franchise stores and store-in-store models. Franchise stores include directly managed stores and cooperative stores, while store-in-store models include cheap wine supermarkets in hotels, clubs, and KTV self-selected supermarkets. Let’s take a look at the introduction. The main business model of liquor chain stores

1. Direct-operated stores

Direct-operated stores refer to stores exclusively invested and established by liquor chain companies. The corporate headquarters is responsible for store location selection, leasing, Employees are hired, trained and the store operates daily, and are responsible for all store expenses. All store income is obtained by the company. The advantage of the directly-operated store model is that the corporate headquarters has strong control over each directly-operated store, which is conducive to establishing a good brand image.

Generally, chain operators with strong financial resources or in their early stages mostly adopt this direct-operated chain model; some companies also invest huge sums of money to build directly-operated stores into highly profitable flagship stores, paving the way for later chain investment. . In addition, according to the size of the business area, business positioning, etc., the directly-operated stores of different companies have different classifications, such as flagship stores, center stores, convenience stores, etc.

2. Franchise stores

Based on the traditional form, the franchise form of the liquor chain industry has developed models such as directly managed stores and cooperative stores. Although the names are different, they are Its essence is similar. A directly managed store is one that cooperates with a third party to open a store, and the ownership and operation rights are separated. By paying a certain amount of performance bond and franchise management fee, the third-party partner obtains the right to use the trademark and trade name of the liquor chain enterprise, opens a directly managed store in the designated area, and entrusts the liquor chain enterprise to conduct unified operation of the directly managed store. , unified management and unified service standards. A cooperative store is a cooperative store in a designated area and within a designated period. The liquor chain enterprise grants the cooperative operator the right to operate the brand. The two parties sign a "Cooperation Contract" to stipulate their respective rights and obligations.

3. Shop-in-shop

"Shop-in-shop" refers to the terminal field, which is jointly operated by manufacturers, channel dealers, and terminal dealers or is self-operated by one party (wineries, Dealers or self-operated or jointly operated hotels, hypermarkets, etc.), open brand exclusive areas or category exclusive store cabinets at physical terminals such as hotels, shopping malls, or stores.

The "store-in-store" model can be roughly divided into four categories: one is the affordable alcohol supermarket in the hotel through the catering channel; the second is the independent brand exclusive counter in the supermarket channel; the third is the independent counter in the club and KTV Supermarkets of your choice; fourth, direct sales to hotels. In consumption places with shop-in-shops, especially catering establishments, there are eye-catching "affordable liquor supermarkets in the shop" outside the door to attract consumers to take the initiative to buy due to the special restrictions of the liquor industry.