Sample Entrepreneurship Plan for College Students (three articles)

Sample business plan for college students to open a couple’s restaurant

Contents

Part 1: Entrepreneurship Objectives

Part 2: Product Introduction

Part 3 Market Analysis

Part 4 Business Scope

Part 5 Marketing Strategy

Part 6 Business Details

Part 7 Enterprise Competition

Part 8 Enterprise Operation and Management

Part 9 Finance

Part 10 Risk Analysis

Part 11: Introduction to restaurant layout

Part 12: Celebrations

1. Entrepreneurial goals

According to market demand , aiming at the consumption psychology of modern young people, using reasonable and effective management and investment, to establish a couple-themed restaurant chain company that will gradually move from medium to large scale.

2. Product Introduction

Open a theme restaurant carefully designed for couples in Qingtian. The decoration and equipment in the restaurant are all with a romantic theme, and each couple’s meal is The spaces are all independent and separated from each other. In addition, the couple's features are as subtle as the tableware and dining tables. Although the restaurant is mainly open to couples, it also welcomes singles or casual people in society.

3. Entrepreneurship Analysis

As the saying goes, food is the most important thing for people, which fully illustrates the importance of catering. With the continuous development of social economy, the catering industry has developed by leaps and bounds in recent years. Various Chinese food, Western food, fast food or specialty snacks are emerging in endlessly on the streets. So how can we stand out in such fierce competition and occupy market share? , is a problem we need to solve. We believe that the key for couples restaurants to solve this problem is to capture the psychology of consumers and attract consumers with the comfortable, warm and romantic overall environment and atmosphere of the restaurant, high-quality services, and some subtle details. Couples prepare special services to enhance the relationship between couples to achieve a win-win goal, making couples happy and leaving satisfied, so that the couple restaurant business will continue to be promoted and expanded. According to the survey, there are currently no restaurants specifically designed for couples in Qingtian. However, the only two restaurant is a restaurant mainly for couples, which meets the requirements of consumers. In the past, many couples could only go to restaurants that were open to everyone to eat, and could not feel the romantic atmosphere, and sometimes they were disturbed while eating, which is a taboo for every couple. Some of the restaurants on the market today are priced too high and cannot reach the level acceptable to the public, so they are indifferent and have to face bankruptcy; some are pursuing low prices to attract consumers, which has led to a decline in the quality of the dishes and the overall environment of the restaurant. After a couple goes there, they feel that it is vulgar, emotionless, tasteless, and cheap. In this way, the existence of a couple's restaurant loses its meaning. Nowadays, there are a lot of couples on the street, but there are no restaurants exclusively for couples here. This is not because people don’t need it, but because it has not been developed. From this, it seems that there is a market vacancy here, and the potential market is very broad.

4. Business Scope

The restaurant initially focuses on the business strategy of focusing on Chinese food, supplemented by Western food, and also sells various beverages. The business types will be adjusted to suit consumers based on the situations encountered during the development of the restaurant.

5. Marketing Strategy

The main target market is the central area of ??Qingtian and the couples surrounding the central area. Pre-opening publicity can be carried out through wall advertisements and banners, and once everything is ready, publicity can be carried out again in the form of a flyer network. The content of the publicity is the restaurant's special opening date and various opening promotions to attract customers. Service is particularly important during the opening period, as it almost determines the future fate of the restaurant. Therefore, during this period, all work must be strictly controlled, and we do not strive to be the best, but to strive for better.

In order to enable the restaurant to develop in the long term, various unique activities and discounts are launched during important festivals such as Valentine's Day, Chinese Valentine's Day, Mid-Autumn Festival, and Spring Festival.

6. Operation details

The interior dining design of the restaurant can be divided into two floors. The upstairs is composed of large and small private rooms. The interior design is similar to that of a KTV. It is divided into two sides and has a singing function on one side for those who like to have fun. For unrestrained couples, there is no singing function for lovers who like quiet. The downstairs is designed as a hall to hold some activities. All walls here have strong sound insulation. There is a player in the lobby that can play light music and also provide songs for guests to request. When there are no activities, the hall is reserved for individual visitors. If couples arrive at the same time, they can be served directly by the waiter. If one comes first and the other comes first, first comers need to record their own identity information and register part of the other party's identity information. They can only enter after the other party arrives and confirms the identity information of both parties. Above the second floor are the guest rooms. The hotel will cooperate with Xiaozhoushan. Visitors to Xiaozhoushan can enjoy very preferential treatment here.

7. Enterprise Competition

In the long run, with the expansion of opening up to the outside world and the sustained, stable and rapid economic growth, the income of urban and rural residents has increased, and living standards have continued to improve. my country's catering industry It has developed very rapidly. In recent years, the growth rate of the catering industry has been more than ten percentage points higher than that of other industries. It can be said that our country has ushered in a period of great development of the catering industry, with huge market potential and broad prospects. Theme restaurants are a market that is extremely valuable for development, not to mention that there is no such couple-themed restaurant in Qingtian, so the competition is naturally much smaller. "Customers choose what they like when dining." According to the clerks of some theme restaurants, customers who come to theme restaurants not only eat, but also come for the restaurant's additional services. Moreover, the layout of the couple-themed restaurant is also relatively elegant. When couples dine together, in addition to enjoying the delicious food, they can also feel the romantic atmosphere.

Couple Restaurant Business Plan 2

1. Entrepreneurship Goals

Based on market demand and the consumption psychology of modern young people, use reasonable and effective management and investment , establish a couple-themed restaurant chain company that gradually moves from medium to large scale.

2. Product Introduction

Open a theme restaurant carefully designed for couples in Qingtian. The decoration and equipment in the restaurant are all with a romantic theme, and each couple’s meal is The spaces are all independent and separated from each other. In addition, the couple's features are as subtle as the tableware and dining tables. Although the restaurant is mainly open to couples, it also welcomes singles or casual people in society.

3. Entrepreneurship Analysis

As the saying goes, food is the most important thing for people, which fully illustrates the importance of catering. With the continuous development of social economy, the catering industry has developed by leaps and bounds in recent years. Various Chinese food, Western food, fast food or specialty snacks are emerging in endlessly on the streets. So how can we stand out in such fierce competition and occupy market share? , is a problem we need to solve. We believe that the key for couples restaurants to solve this problem is to capture the psychology of consumers and attract consumers with the comfortable, warm and romantic overall environment and atmosphere of the restaurant, high-quality services, and some subtle details. Couples prepare special services to enhance the relationship between couples to achieve a win-win goal, making couples happy and leaving satisfied, so that the couple restaurant business will continue to be promoted and expanded. According to the survey, there are currently no restaurants specifically designed for couples in Qingtian. However, the only two restaurant is a restaurant mainly for couples, which meets the requirements of consumers. In the past, many couples could only go to restaurants that were open to everyone to eat, and could not feel the romantic atmosphere, and sometimes they were disturbed while eating, which is a taboo for every couple. Some of the restaurants on the market today are priced too high and cannot reach the level acceptable to the public, so they are indifferent and have to face bankruptcy; some are pursuing low prices to attract consumers, which has led to a decline in the quality of the dishes and the overall environment of the restaurant. After a couple goes there, they feel that it is vulgar, emotionless, tasteless, and cheap. In this way, the existence of a couple's restaurant loses its meaning.

Nowadays, there are a lot of couples on the street, but there are no restaurants exclusively for couples here. This is not because people don’t need it, but because it has not been developed. From this, it seems that there is a market vacancy here, and the potential market is very broad.

4. Business Scope

The restaurant initially focuses on the business strategy of focusing on Chinese food, supplemented by Western food, and also sells various beverages. The business types will be adjusted to suit consumers based on the situations encountered during the development of the restaurant.

5. Marketing Strategy

The main target market is the central area of ??Qingtian and the couples surrounding the central area. Pre-opening publicity can be carried out through wall advertisements and banners, and once everything is ready, publicity can be carried out again in the form of a flyer network. The content of the publicity is the restaurant's special opening date and various opening promotions to attract customers. Service is particularly important during the opening period, as it almost determines the future fate of the restaurant. Therefore, during this period, all work must be strictly controlled, and we do not strive to be the best, but to strive for better. In order to enable the restaurant to develop in the long term, various unique activities and discounts are launched during important festivals such as Valentine's Day, Chinese Valentine's Day, Mid-Autumn Festival, and Spring Festival.

6. Operation details

The interior dining design of the restaurant can be divided into two floors. The upstairs is composed of large and small private rooms. The interior design is similar to that of a KTV. It is divided into two sides and has a singing function on one side for those who like to have fun. For unrestrained couples, there is no singing function for lovers who like quiet. The downstairs is designed as a hall to hold some activities. All walls here have strong sound insulation. There is a player in the lobby that can play light music and also provide songs for guests to request. When there are no activities, the hall is reserved for individual visitors. If couples arrive at the same time, they can be served directly by the waiter. If one comes first and the other comes first, first comers need to record their own identity information and register part of the other party's identity information. They can only enter after the other party arrives and confirms the identity information of both parties. Above the second floor are the guest rooms. The hotel will cooperate with Xiaozhoushan. Visitors to Xiaozhoushan can enjoy very preferential treatment here.

7. Enterprise Competition

In the long run, with the expansion of opening up to the outside world and the sustained, stable and rapid economic growth, the income of urban and rural residents has increased, and living standards have continued to improve. my country's catering industry It has developed very rapidly. In recent years, the growth rate of the catering industry has been more than ten percentage points higher than that of other industries. It can be said that our country has ushered in a period of great development of the catering industry, with huge market potential and broad prospects. Theme restaurants are a market that is extremely valuable for development, not to mention that there is no such couple-themed restaurant in Qingtian, so the competition is naturally much smaller. "Customers choose what they like when dining." According to the clerks of some theme restaurants, customers who come to theme restaurants not only eat, but also come for the restaurant's additional services. Moreover, the layout of the couple-themed restaurant is also relatively elegant. When couples dine together, in addition to enjoying the delicious food, they can also feel the romantic atmosphere.

8. Personnel organization and management organization

The restaurant is divided into six departments: catering department, finance department, guest room department, kitchen, food delivery department, and security (engineering department).

9. Financial Analysis

1. Expenditure: The rent of restaurant rooms is 80,000 yuan per year, decoration equipment is 5 million yuan, publicity expenditure is 5,000 yuan, raw material expenditure is 200,000 yuan per month, employees Salary payment is 250,000 per month.

2. Income: monthly income is 650,000-850,000 per month

Business plan for college students to open a clothing store

1. Project introduction

In today's 21st century, people have increasingly higher requirements for food, clothing, housing and transportation. With the continuous progress of society, people no longer only wear simple clothes to keep warm, but a beautiful and bright appearance will also be a kind of respect for others. The investment funds in the clothing industry are relatively small, the profits are considerable, and the funds are recovered quickly.

However, this industry is very competitive. Just like a piece of milk being branded, there are countless ants, all eating the cake.

Whether we can become the main occupier of this piece of cake depends on what kind of market positioning and lifestyle we choose. Letting consumers appreciate our products is the most important. This is the most important thing we are about to face. fundamental. As long as your product caters to a large number of consumer groups, you will be a winner overnight.

At the same time, innovation will also be the beacon that leads to success. We cannot just be different from the traditional clothing industry. Only continuous innovation can adapt to the development of society.

2. Project Group

We define our consumer group as women aged 18 to 26. First of all, their consumption level is not very high because our funds are not very sufficient. So what I will face is this group of young consumers. Moreover, they have a strong desire to buy, are fashionable, pursue fashion, individuality, and dare to try new things.

Product customization

Since our store targets women aged 18-26, the styles should be fashionable, novel, avant-garde, and exaggerated accordingly. The price will be set at mid- to low-end, which is popular and gives customers a sense of "great value for money" and can attract others' attention and lead the fashion.

3. Location selection of the store

We will choose to open the store near commercial streets and residential areas in prosperous commercial areas, where there is a large flow of people and people of all ages and social classes. , it is easier to choose the style or type of clothing. The more stores selling similar products, the more opportunities customers have to compare and choose. Therefore, if they can be concentrated in a certain location or neighborhood, they can attract more customers.

4. Selection and purchasing channels

You need to find some relatively high-quality clothing manufacturers.

5. Marketing Strategy

First of all, what we need to be different from the traditional clothing industry is that we design our clothes ourselves, which not only reflects the uniqueness of our clothes, but also contacts the manufacturers to produce them. One process is reduced and the cost is reduced.

At the same time, we will launch the purchase of second-hand clothes, which will become another fashion after our modification, which is economical, affordable and environmentally friendly. And we will post on major websites that we are soliciting more fashion designs, so that we can discover new designers and at the same time, the salary of new designers will not be too high. Therefore, custom clothing stores are more suitable for forward-thinking, able to quickly digest and absorb fashion trends, and at the same time, hiring experienced tailors can make up for the lack of cutting skills.

In addition to taking the looks in the magazine to the store to customize, customers can also talk about their ideas to the designers in the store based on their favorite fabrics, and through communication, the ideas can come true. Therefore, unlike buying ready-made clothes, which are finalized once, custom-made clothes generally go through multiple steps such as tailoring, design, pattern making, modification and approval.

Unlike previous tailor shops that simply made clothes, custom clothing shops need to incorporate more fashion elements. At the same time, we should also be able to give pertinent opinions and suggestions when designing fashion and wearing effects suitable for customers based on their hairstyle, skin color, body shape, temperament, occupation, and wearing occasions.

When everything is ready, prepare to select a date for the official opening. In order to attract customers on the opening day, it is inevitable to hold some promotional activities. Promotional activities include discounts, gifts and draws. At the same time, some flyers were distributed in surrounding communities.

(1) Surprise for the first time visiting the store

① The first person to spend in our store can get a 6.4% off, and the second person can get a 6.20% off, depending on the situation.

(2) Increase the likelihood that they will come to the store next time

① Communicate the message that new products are on the shelves every week.

②Use the customer database to give small favors under some pretext, so that they can come to the store to collect or inform them of discount information, or send free off-season clothes (a certain amount is required) or birthday gifts.

6. Summary

I believe that today's clothing industry is very competitive. Only by constantly meeting the needs of customers can we find an unusual path and achieve success.