Tongcheng Tourism released the Qingming "May 1" red tourism report: the red scenic spot became the new "network celebrity punching place"

In recent years, the attention of red tourism has been increasing, and 202 1 is considered as the year of red tourism. A few days ago, Tongcheng Tourism released the "20021Red Tourism Report on Qingming and May Day Holidays" (hereinafter referred to as the "Report"), and analyzed the red tourism market situation of Qingming and May Day Holidays based on Tongcheng Tourism Big Data.

The attention of red tourist destinations has risen rapidly, and Zunyi has the highest attention.

According to the data analysis of Tongcheng Research Institute's report, the network attention of major domestic red tourist destinations (destinations with important red cultural IP) continued to rise in the last month, among which the destinations with higher attention mainly included Zunyi, Gutian, Pingshan (Xibaipo), Shaoshan, Yan 'an, Jinggangshan, Jiaxing, Shanghai and Changsha.

Specifically, well-known red tourist destinations with historical sites and memorial venues such as the history of China's * * * production party, the history of War of Resistance against Japanese Aggression and the War of Liberation are more concerned, such as Zunyi (the meeting site of Zunyi, the history of the Long March), Gutian (the meeting site of Gutian), Shanghai (the meeting site of the first meeting of China * * *), Jiaxing (the Nanhu Revolutionary Memorial Hall of Jiaxing) and Pingshan (Xibaipo Scenic Area).

Red tourist landmarks have become "punching places among network celebrities", and the booking volume of holiday air tickets in related cities has increased greatly.

The red tourism core scenic spots or venues in popular destinations have become local "places for network celebrities to punch in", such as: Shanghai No.1 conference site, Tiananmen Square in Beijing, Nanchang August 1st Uprising Memorial Hall, Xibaipo, Zunyi Conference site, Huaihai Campaign Memorial Hall, the former site of the temporary government of Ruijin Central Soviet Area, Jinggangshan Revolutionary Museum, Yan 'an Revolutionary Memorial Hall and Baota shan. Is an important tourist landmark to attract local tourists.

According to the big data of one-way air tickets, as of March 23, the proportion of flights to red destinations during Qingming and May Day holidays was 15.6%, an increase of 4 percentage points over 20 19. Shanghai, Beijing, Nanchang, Shijiazhuang, Zunyi, Xuzhou, Ganzhou, Xinyang, Jinggangshan and Yan 'an are among the top ten red destinations for air ticket booking.

The radiation effect of cultural tourism consumption in red tourist attractions is outstanding.

According to the data of the same journey, red tourism, flower viewing and surrounding leisure holidays are the hot topics of Qingming holiday this year, and the May Day holiday is expected to usher in the first peak of red tourist flow this year. In the past week, the search visits of red tourism-related information and products on the same travel platform (including applets, apps and official website) increased by more than 150% year-on-year and by more than 30% week-on-week.

During the holidays, the driving effects of popular red tourist attractions and venues on local accommodation and cultural tourism consumption are gradually emerging. According to the big data of Tongcheng Travel and Accommodation, during the Qingming and May Day holidays, Zunyi, Jinggangshan, Shaoshan, Yan 'an, Nanchang and other major red tourist destinations, the search volume and booking volume of hotels around the local core red scenic spots are significantly higher than those in other regions, and some hot cities are in the peak period of holidays. "One room is hard to find" in the surrounding areas of local red scenic spots. In addition, cultural and creative products based on red cultural elements are also the focus of young tourists.

In terms of specific tourist route products, the form of packaging red tourist attractions with local famous tourist landmarks is more popular among tourists. For example, "Changsha+Shaoshan+Huanglongdong+Zhangjiajie National Forest Park+Charming Xiangxi Party+Tianmenshan Glass Plank Road+Fenghuang Ancient City+Miaozhai Double Flying Six-Day Group Tour", "Changsha+Shaoshan+Chairman Mao's Former Residence+Bronze Square+huaminglou Liu Shaoqi 1 Day Group Tour" and "Jinggangshan Revolutionary Museum+Xiaojing Red Army Hospital+Huang Yangjie+Wulongtan+.

Red tourism consumers are mainly "post-90s" and "post-00s", and Beijing is the largest tourist source city.

The tourism consumption of red culture behind red tourism is an important carrier of red spirit inheritance, especially the participation of young consumer groups deserves more attention. According to the analysis given in the report based on the search and booking data of Qingming and May Day tourism products, "post-00" and "post-90" aged 2/kloc-0 to 30 account for more than 40% of the core population of red tourism, followed by "post-80" population, accounting for nearly 30%, and the overall population under 40 accounts for 89. 1%. Relatively speaking, women prefer red tourism to men, accounting for more than 60% of core customers. In terms of tourists, the core tourists of red tourism mainly come from Beijing, Shanghai, Hangzhou, Chengdu, Changsha, Guangzhou, Chongqing, Nanjing, Wuhan, Zhengzhou and other cities.

In recent years, with the rapid increase of teenagers' awareness of red culture, teenagers have gradually become the core consumers of red tourism, which has promoted product innovation and service innovation on the supply side. Around the theme of red culture, some destinations focusing on red tourism have launched red new cultural creation, digital red tourism, red cultural theme hotels and theme restaurants, which greatly promoted the prosperity of the red tourism market and the inheritance of the red spirit.

In order to welcome the 0/00th anniversary of the founding of the Party/KLOC-0, Tongcheng Tourism launched the "Hundred Years of Brilliance, Travel All over China" plan at the beginning of the year, aiming at promoting the high-quality development of red tourism from the aspects of popular science education, development model exploration, digitalization of industrial chain and talent team construction, including a series of online and offline activities and the release of new products. In 20021year, it is planned to hold "100 routes and red miles" red self-driving miles, red variety activities for stars to return to the Long March Road, and innovative red training and research activities for "red leaders".