Mid-Autumn Festival activity plan

Mid-Autumn Festival activity plan

Speaking of Mid-Autumn Festival, I believe all of us are familiar with it. The origin of Mid-Autumn Festival is also very beautiful, so how should we make the Mid-Autumn Festival activity plan in the workplace? Come and have a look with me. Mid-Autumn Festival activity plan 1

1. Implementation background:

Through this activity plan, students can fully understand the various customs and habits of various ethnic groups in various parts of China during the Mid-Autumn Festival, increase their interest in learning, understand the origin and formation of the festival, various folk celebration methods and the unique cultural connotation of China, so as to experience the significance of eating moon cakes to celebrate the harvest, celebrate reunion, send blessings and send family affection in the Mid-Autumn Festival; Experience that the class is a big family, everyone is a member of the class family, and should care for and love each other; Enhance students' feelings of loving their parents, their hometown and their motherland. At the same time, through this activity, students can really understand festivals and China traditional culture, help teenagers to enhance their scientific concept of festival culture, carry forward innovative festival culture, and let festivals really bring us happiness and happiness.

Second, the activity time:

Two days before the Mid-Autumn Festival

Third, the purpose of the activity:

1. Get to know the name, origin and holiday customs of the Mid-Autumn Festival.

2. By understanding the customs and habits of Mid-Autumn Festival in hometown, students can be inspired to love their hometown and their motherland, and experience the joy of family and the sweet happiness of life.

3. Make students feel the characteristics of Chinese culture through understanding festivals.

4. Cultivate students' ability to collect, collate, compare, analyze and use materials, as well as their language generalization and expression.

Fourth, activity preparation:

Divide students into six groups to collect Mid-Autumn Festival festivals, customs and habits, as well as relevant information about Mid-Autumn Festival.

V. Mid-Autumn Festival Activity Plan

Stage 1: Activity Preparation

1. Collect the name, origin, lantern riddles and legends of Mid-Autumn Festival, etc.

2. Investigate and visit the elders around you to learn about the customs and habits of celebrating Mid-Autumn Festival in my hometown.

the second stage: enter the activity in the form of class meeting

1. Introduce the situation

2. Enter the theme of the activity. Exchange feelings

the first theme: talking about the Mid-Autumn Festival

1. The origin of the Mid-Autumn Festival

2. The legends and folk stories of the Mid-Autumn Festival

3. How much do you know about the Mid-Autumn Festival poems

The second theme: Mid-Autumn Festival practice

1. Designing unique and exquisite moon cake patterns

2. Holding a moon cake feast

The third theme. Talk about how to spend the Mid-Autumn Festival this year.

2. communication between students.

Stage III: Summary

The students have learned so much about the Mid-Autumn Festival and come up with so many good ideas for celebrating this year's Mid-Autumn Festival. Although everyone uses various forms to celebrate this traditional festival, everyone has the most beautiful and traditional wish in mind, that is, flowers will always bloom! The moon is always full! People are always there! The teacher feels so happy! It seems that our class is a complete family, just like the moon in the Mid-Autumn Festival!

the fourth stage: expansion and extension.

Mid-Autumn Festival is a festival to celebrate harvest and reunion. Moon cakes in Mid-Autumn Festival symbolize people's good wishes for family reunion and sweet life. Through today's activities, we have a preliminary understanding of the name, origin and customs of the Mid-Autumn Festival, and enjoyed reciting poems about the moon. We will do further research in the future. What do you want to study in the future research?

1. Customs and habits of Mid-Autumn Festival.

2. Legends and stories of Mid-Autumn Festival.

3. Legends and stories of the moon.

4. A little knowledge about the moon.

5. Poetry about Mid-Autumn Festival.

6. Food for Mid-Autumn Festival.

VI. Reflection and expansion

Through discussion and communication between teachers and students, exhibition and appraisal of students' works, students are guided to summarize the research results, and finally a theme exhibition activity is planned, so that students can fully display their research results and values in the activities. At the same time, teachers appropriately guide and encourage students' interest in other research activities.

I look forward to every student's participation and believe that our tomorrow will be better. Mid-Autumn Festival activity plan 2

1. Activity purpose

The Mid-Autumn Festival is a grand celebration of our nation after the spring year, and this year's lunar calendar date coincides with the National Day. Immediately after the Mid-Autumn Festival, the National Day holiday was ushered in. It is a rare promotion opportunity for the hotel. Combine Mid-Autumn Festival and National Day into an activity cycle, so that the two activities can create momentum for each other and save media resources. Reduce the cost of publicity budget. More importantly, make use of the continuity of activities to promote the tourism market while doing a good job in hotel promotion. Further expand the market influence of scenic spots.

Second, the target audience

The customers of this restaurant are mainly middle-and upper-class people and government officials, but many of them are private consumers, which requires the restaurant to take into account the personal interests of those private consumers on the basis of improving the quality. Also pay attention to the travel teams in the surrounding cities. And go on road trip groups with the ability to spend.

III. Theme of the event

Celebrate with the country, * * * Celebrate the family

IV. Pricing strategy

1. Meals can basically keep their original pricing, but the prices of some meals related to the Mid-Autumn Festival can be discounted.

2. For high-priced meals, it is suggested to combine reduction and reduction.

3. The price of Mid-Autumn Festival package should not be too high, and the per capita consumption should be controlled at 2-3 yuan.

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price around the Mid-Autumn Festival.

5. Marketing strategy

1. Make a special package for Mid-Autumn Festival, which can be divided into three categories according to the actual situation, such as affordable, medium and high school, with meals for two and meals for three. The theme should reflect family reunion, and mooncakes can be given (the price does not need to be too high).

2. If a family member's birthday is on August 15th or October 1st, they can enjoy a 3% discount (according to the actual decision of the restaurant) when having dinner in the hotel with valid certificates (household registration book and ID card). It is recommended to recommend them the Mid-Autumn Festival package (the package is not discounted).

3. If the number of mobile phone and fixed telephone number ends with 815 or 11 (within Shouxian, Fengtai, Lu 'an and Hefei), you can enjoy a 3% discount for dinner in the hotel with valid certificates (household registration book and ID card). It is recommended to recommend them the Mid-Autumn Festival package (the package is not discounted). It is best for the hotel to contact these people directly.

4. Give some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the restaurant should be printed on them).

VI. Activity Mode

1. Rooms

During the activity, a single standard room can enjoy 158 yuan/room/day, including breakfast discount

Guests staying in each room during the activity can get a food voucher. 5 yuan

Guests staying during the activity will get a free fruit plate

Guests staying in the executive suite during the activity will get a free gift box of luxury moon cakes/a fruit platter

.

each room is allotted a holiday card signed by the general manager of the hotel

2. During the catering

event, the Golden Package was launched:

Family reunion package: 388 yuan

Wealth reunion package: 688 yuan

Good friends gathering package: 588 yuan

During the event, you can order food in advance in the catering or spend free holiday special dishes above 5 yuan

During the event, you can enjoy the holiday package in the catering and give away a free mooncake and a fruit plate

During the event.

suggestion: the restaurant will offer Mid-Autumn Festival dishes, moon cakes, etc. with the characteristics of our hotel.

① promoting VIP card recharge; (2) selling discount cards;

VII. Activity time

VIII. Advertising cooperation mode

1. Background music: National Day and Mid-Autumn Festival are the themes. Elegant repertoire

2. Hall decoration: The hotel uses balloons as colorful doors to create a lively atmosphere.

3. Two octagonal lanterns are hung in the hotel lobby and the dining lobby. (After the festival, it can be used for New Year's Day, Spring Festival and other festivals.)

4. The hotel lobby and the dining hall are equipped with one photo exhibition stand each. Used to highlight the festive atmosphere and publicize the hotel promotion programs.

5. The LED display screen broadcasts the theme of the festival activities in a cycle

6. Media promotion: Shouxian TV Station, website, leaflet, maoji TV Station, Fengtai TV Station, Baidu webpage, Sina webpage and Wanjing Travel Network;

7. Start publicity one week in advance, mainly by banners, photo exhibition stands, colorful single pages, online publicity, word-of-mouth publicity, introduction to new and old customers and other forms to achieve the best results.

IX. Pre-preparation (all the activities on September 1st are fully prepared)

1. Promotion activities are distributed to all departments in the form of notices, requiring all staff to understand the promotion contents and contents

2. Strengthen the training of service personnel on service awareness and operational norms.

3. All departments should strengthen the overall coordination before the festival.

X. Mid-term operation

Marketing Department: responsible for the publicity, planning, operation and follow-up of activities.

purchasing department: responsible for the organization and availability of commodities needed for activities.

finance department: responsible for the availability of budget funds required for activities.

front office: notification and training for department personnel. And publicize, consult and explain the contents of promotional activities to hotel customers in advance.

f&b department: notification and training for department personnel. And publicize the activities and package preferential policies to hotel customers in advance.

office: responsible for the overall coordination of activities, the broadcast of hotel LED subtitles and the emergency command of emergencies. Distribution of holiday gifts by the marketing department.

hotel leader: the general person in charge of the activity operation, responsible for supervising the work of all departments.

XI. Budget of expenses

1. Photo exhibition stand: 6 _ = 12 yuan (3)

2. Octagon lanterns:

3. Colored balloons: (2)

4. Leaflets: (1 copies)

Total:

12. As a golden holiday, in addition to the Mid-Autumn Festival family reunion is a selling point, there are also travel teams in surrounding cities that can bring some consumption. In addition, the wedding is also one of the selling points of this activity. If the publicity and services are in place, the income of this activity will be more than twice as much as usual. Through this activity, the hotel's popularity and local influence can also be improved. Improve the customer return rate. Ensure a relatively stable and high room opening rate. To achieve this goal. We must strengthen the hotel's software and hardware supporting services.

The planning scheme of Mid-Autumn Festival promotion activities of restaurants and hotels in 2__ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ The following promotional activities are specially formulated: activity time: 2__ ... The final interpretation right belongs to Chengdu Emei Mountain International Hotel. National Day activity plan reference 3 Wuhan Hongyi Hotel is in October ...

Activity time: September 11th to September 3th III. Mid-Autumn Festival planning plan-activity purpose: to create the second sales peak of the hotel for the second national day holiday of Chinese people with the help of the traditional festival of China. And the activity plan for the Mid-Autumn Festival after the long vacation ... 3

1. Activity time

x month X day

2. Activity purpose

xx Shopping Mall will meet you in this beautiful autumn, and on X month X day, we will celebrate the Mid-Autumn Festival and National Day with you. Feel the charm of harvest and maturity brought by autumn.

III. Theme of the event

Spend a good month to reunite people, and give gifts and be happy in xx

IV. Store furnishings

There is a special Mid-Autumn Festival gift exclusive area in the store, which is displayed in accordance with the brand of moon cakes, health care products and wine categories, and the designated person is responsible for the promotion of gifts. The planning department is responsible for the decoration of the Mid-Autumn Festival gift area, which is required to be eye-catching in the store and attract customers.

V. Publicity methods

Mid-Autumn Festival stalls are golden sales segments. In order to seize market share quickly and effectively, we send text messages to our customers and potential customers.

VI. Activities

When shopping in 3 yuan at one time, you can get one Mid-Autumn Gift Certificate, two in 6 yuan, and a single receipt is limited to five at most.

(1) When purchasing several kinds of mooncake gift boxes, this gift certificate can reach 3 yuan. (This coupon is only available during the activity)

(2) Health products or wine (designated goods) can be used in 1 yuan, 2 yuan and 3 yuan respectively. (This coupon can only be used during the activity); Bought-out wine is a brand.

a-class health care products or wine This coupon can be used for 1 yuan

b-class health care products or wine. This coupon can be used for 2 yuan

c-class health care products or wine. This coupon can be used for 3 yuan

If the words in the lower right corner of your Mid-Autumn Festival gift certificate can spell "Shenglong Reunion Award", "Shenglong Celebration Award", "Reunion Award" and "Celebration Award", congratulations, you won our third prize again. The winning conditions and prize settings are as follows:

a. The reunion prize consists of three words: "group, circle and prize". The prize in 2 yuan (gift certificate and cash)

b. The festive prize consists of three words: "happiness, celebration and prize". The gift in 1 yuan (gift certificate and cash)

c. The Shenglong prize consists of "Sheng, Qing and cash". Any one of the seven words "Round, Happy, Celebrate"

Prize value 3 yuan mooncake gift package

Prize value 1 yuan Shenglong shopping voucher

Award preset: a***x; B***x; C***x pieces.

VII. Layout of shopping malls

Head office: the hanging flag of Mid-Autumn Festival, the banner at the door or the Mid-Autumn Festival.